Martin, TN Airbnb Market Data, Statistics, and Occupancy Rates

Martin Short-Term Rental Market Overview

Martin, TN is a compact short-term rental market with just 17 active Airbnb listings, offering investors a relatively uncrowded landscape. The market posts an average daily rate of $147 — well below the $309 Tennessee state average — but compensates with a 33% occupancy rate that edges out the 29% statewide figure. With average annual revenue of $19,501 and an above-average supply/demand balance, Martin presents a niche opportunity particularly suited to budget-conscious investors looking for steady, if modest, returns in a small-town college setting.

Key Market Statistics

According to Rabbu market data, the Martin short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Martin

Martin's favorable supply/demand balance and affordable property values relative to revenue make it a compelling option for investors seeking low-competition STR markets in Tennessee.

Expert Market Assessment

"Martin earns a 55 out of 100 ROI score, placing it in the "Attractive Opportunity" band — a market that balances healthy demand against modest revenue ceilings. Seasonality is noticeable: April leads the year at $2,265 in average monthly revenue, while January bottoms out near $1,048, creating roughly a 2:1 spread between peak and trough. The low listing count and above-average supply/demand dynamics suggest there's room for well-positioned properties to capture outsized share, though the below-average market growth trend means investors should temper expectations for rapid appreciation or revenue acceleration."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Martin

Average revenue by month in Martin

Martin shows clear seasonality with April leading at $2,265 in average revenue and January trailing at $1,048 — a spread of over $1,200 between peak and trough. A secondary bump appears in October ($1,938), suggesting fall events or university schedules also drive demand.

Active Airbnb listings by property size in Martin

Supply is evenly distributed between 2-bedroom and 3-bedroom properties at 6 listings each, accounting for the bulk of Martin's 17 active listings. The absence of 1-bedroom or 4+ bedroom listings could represent either a gap in demand or an underserved niche worth exploring.

Average daily rate (ADR) by property size in Martin

Three-bedroom properties command a $173 ADR compared to $142 for 2-bedrooms, a 22% premium that reflects the added space and capacity. Given the relatively modest price gap, 3-bedroom units appear to offer a stronger rate-per-dollar trade-off for investors.

Average RevPAN by property size in Martin

RevPAN favors 3-bedroom listings at $58 per available night versus $47 for 2-bedrooms, a meaningful 23% advantage. This gap suggests that the slightly higher ADR of 3-bedroom properties translates into meaningfully better per-night revenue after accounting for occupancy.

Average occupancy rates by property size in Martin

Occupancy rates are nearly identical across property sizes — 33% for 2-bedrooms and 34% for 3-bedrooms — indicating that demand is consistent regardless of unit size. This stability means the revenue difference between sizes is driven almost entirely by nightly rate rather than booking frequency.

Average monthly revenue by property size in Martin

Three-bedroom listings generate $2,034 per month on average, roughly 51% more than the $1,346 earned by 2-bedroom properties. For investors weighing acquisition costs, the incremental revenue from a third bedroom is substantial enough to meaningfully improve monthly cash flow.

Average annual revenue by property size in Martin

At $24,419 in annual revenue, 3-bedroom properties outperform 2-bedrooms ($16,151) by over $8,200 per year. When weighed against Martin's average home value of $355,713, 3-bedroom units offer the more compelling return profile for STR-focused investors.

Most common amenities for Airbnb listings in Martin

Parking is universal at 100% of listings, and essentials like a dryer, kitchen, and washer appear in 88% — signaling that guests in Martin expect a home-like, self-sufficient stay. A workspace is offered in 53% of listings, hinting at a remote-work or academic traveler segment that investors can cater to for a competitive edge.

Understanding Martin's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Martin's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability paired with an above-average supply/demand balance that favors hosts in this small market. The below-average market growth trend is the main headwind, suggesting that while current returns are reasonable, rapid revenue expansion is unlikely. Investors should pair these metrics with on-the-ground regulatory research and a realistic assessment of demand drivers — particularly university-related travel — before committing capital.

Short-Term Rental Regulations in Martin

Understanding local STR regulations is essential before investing in Martin. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Martin, Tennessee may need to obtain a business license or STR permit from local authorities before listing their property. Investors should verify current requirements directly with the City of Martin and review any applicable Weakley County or state-level registration processes.

Key Restrictions

Common restrictions in Tennessee's smaller markets can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants may also limit or prohibit short-term rentals in certain neighborhoods, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Tennessee imposes a state sales tax and local occupancy taxes on short-term rentals, and hosts are generally required to collect and remit these. Platforms like Airbnb often handle state-level tax collection automatically, but investors should confirm whether Martin or Weakley County levies any additional local lodging taxes.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Martin can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, we estimate Martin's STR market will continue to see measured demand driven by university-related travel and seasonal events. Monthly revenue data suggests April and October are reliable peak periods, so investors can expect ADR to hold in the $145–$175 range with occupancy hovering around 30–35%. The 160% year-over-year growth in active listings signals rising investor interest, though the market growth trend is rated below average, meaning revenue gains may be incremental rather than dramatic. Investors should plan for softer winter months — January revenue dipped to $1,048 — and price accordingly to maintain cash flow."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Martin, TN

What is the average Airbnb occupancy rate in Martin?

The average Airbnb occupancy rate in Martin, TN is currently 33%, which is notably higher than the Tennessee state average of 29%. Occupancy is fairly consistent across property sizes, with 2-bedroom units at 33% and 3-bedroom units at 34%.

How much do Airbnb hosts make in Martin?

Airbnb hosts in Martin earn an average of $1,625 per month and approximately $19,501 per year based on trailing 12-month booking data. Revenue varies by property size — 2-bedroom listings average $16,151 annually, while 3-bedroom properties bring in roughly $24,419 per year.

Is Martin a good market for Airbnb investment?

Martin scores a 55 out of 100 on Rabbu's ROI Score, rated as an "Attractive Opportunity." The market benefits from an above-average supply/demand balance with only 17 active listings, and occupancy that beats the state average. While revenue is modest and the market growth trend is below average, the low competition and affordable home values around $355,713 make it appealing for investors looking for a low-barrier entry into Tennessee's STR market.

What is the average daily rate (ADR) for Airbnb in Martin?

The average daily rate for Airbnb listings in Martin is $147, significantly below the $309 Tennessee state average. ADR ranges from $142 for 2-bedroom properties to $173 for 3-bedroom units. The lower rates reflect the small-town market dynamics but are offset by above-average occupancy.

Are short-term rentals legal in Martin?

Short-term rentals generally operate in Martin, TN, though investors should verify current permit requirements, zoning rules, and any applicable regulations with the City of Martin and Weakley County. Tennessee does impose state-level tax obligations on STR operators, and local rules can change, so checking with local authorities before purchasing is strongly recommended.

When is peak season for Airbnb in Martin?

Peak season in Martin centers on April, when average monthly revenue reaches $2,265 — the highest of the year. October ($1,938) and June ($1,904) also perform well. The slowest months are January ($1,048) and February ($1,210), creating a clear seasonal pattern that investors should factor into pricing and cash-flow planning.

How many Airbnbs are there in Martin?

As of April 2026, there are 17 active Airbnb listings in Martin, TN. The market has seen significant growth with a 160% year-over-year increase in active listings. Supply is evenly split between 2-bedroom and 3-bedroom properties, with 6 listings each in those categories.

How is Airbnb revenue calculated in Martin?

The annual and monthly revenue figures for Martin are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Martin, TN market
• Average daily rates, occupancy rates, and RevPAN benchmarked against state averages
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Property size breakdowns for supply, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with Martin and Tennessee authorities before investing. Individual property results will vary based on location, property condition, pricing strategy, and management quality.