Martinsburg, WV Airbnb Market Data, Statistics, and Occupancy Rates

Martinsburg Short-Term Rental Market Overview

Martinsburg, WV presents an attractive entry point for short-term rental investors, combining below-state-average daily rates of $118 with occupancy that outpaces the West Virginia state average at 47% versus 38%. With just 39 active Airbnb listings and 83% year-over-year growth in supply, the market is still emerging — offering early movers an opportunity to establish a foothold before competition intensifies. Average annual revenue sits at $17,962 against home values of $414,380, creating a revenue-to-price dynamic worth evaluating closely.

Key Market Statistics

According to Rabbu market data, the Martinsburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Martinsburg

Martinsburg's low listing count, above-state-average occupancy, and affordable property values relative to surrounding metro areas make it a compelling market for investors seeking an emerging STR foothold in the Eastern Panhandle of West Virginia.

Expert Market Assessment

"Martinsburg earns an ROI score of 58 out of 100 — landing in the "Attractive Opportunity" band — driven by a balanced mix of demand stability and revenue relative to local property costs. Seasonality is moderate: August leads at $2,025 in average monthly revenue while February dips to $952, creating a roughly 2:1 peak-to-trough ratio that keeps cash flow manageable year-round. The market's compact size and emerging supply dynamics favor operators who can differentiate on amenities and guest experience. Investors should pair this data with on-the-ground regulatory research to fully gauge the opportunity."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Martinsburg

Average revenue by month in Martinsburg

Revenue in Martinsburg peaks in August at $2,025 and bottoms out in February at $952, producing a roughly 2:1 seasonal spread. Summer and early fall (June through October) consistently deliver the strongest months, while the first quarter is softest — a pattern investors should factor into cash-flow planning.

Active Airbnb listings by property size in Martinsburg

One-bedroom units dominate Martinsburg's supply at 17 listings (44% of the market), with two-bedrooms accounting for 13 and three-bedrooms trailing at just 7. The relatively thin supply of three-bedroom properties, combined with their higher revenue potential, could signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Martinsburg

ADR scales predictably with size in Martinsburg: one-bedrooms average $90 per night, two-bedrooms $113, and three-bedrooms $152 — a 69% premium over studio-style units. The jump from two to three bedrooms adds $39 per night, making the larger configuration appealing for investors who can acquire three-bedroom properties without a proportional cost increase.

Average RevPAN by property size in Martinsburg

Three-bedroom properties deliver the highest RevPAN at $66, compared to $49 for two-bedrooms and $46 for one-bedrooms. This $20 per-night gap between the smallest and largest configurations underscores that three-bedroom units convert their higher ADR into meaningfully better revenue efficiency even with slightly lower occupancy.

Average occupancy rates by property size in Martinsburg

One-bedroom listings lead occupancy at 51%, while two-bedrooms (43%) and three-bedrooms (44%) cluster closely together. The higher fill rate for smaller units provides steadier cash flow for risk-averse investors, though the revenue trade-off favors larger properties that earn more per booked night.

Average monthly revenue by property size in Martinsburg

Three-bedroom listings top the monthly revenue chart at $2,340, nearly double the $1,061 earned by one-bedroom units, with two-bedrooms in between at $1,743. For investors optimizing for top-line income, larger properties clearly outperform despite their slightly lower occupancy rates.

Average annual revenue by property size in Martinsburg

Annual revenue ranges from $12,738 for one-bedroom properties to $28,091 for three-bedrooms — a $15,353 difference that illustrates the return premium available to investors willing to operate larger units. Two-bedroom properties at $20,920 offer a solid middle ground for those seeking a balance of acquisition cost and revenue potential.

Most common amenities for Airbnb listings in Martinsburg

Self check-in and kitchens lead at 87%, with workspace and parking close behind at 85% — suggesting Martinsburg attracts guests who value convenience and functionality, likely including remote workers and road-trippers. Laundry (washer 54%, dryer 51%) and pet-friendliness (49%) are increasingly common differentiators, while premium amenities like hot tubs (3%) and EV chargers (5%) remain rare and could help listings stand out.

Understanding Martinsburg's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Martinsburg's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price and occupancy stability metrics paired with an above-average market growth trend. The supply/demand balance registers as average, meaning the market isn't oversaturated but also isn't starved for inventory — a healthy equilibrium for new entrants. Investors should use this score as a starting point and complement it with local regulatory research and property-level underwriting to build a complete investment thesis.

Short-Term Rental Regulations in Martinsburg

Understanding local STR regulations is essential before investing in Martinsburg. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Martinsburg, WV may be required to obtain a business license or STR-specific permit from the City of Martinsburg or Berkeley County. Investors should verify current registration requirements directly with the city and consult West Virginia state-level STR regulations before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and off-street parking mandates. Homeowner association rules can also impose additional limitations, so reviewing any HOA covenants is essential before purchasing an investment property intended for short-term rental use.

Tax Obligations

West Virginia levies a state sales tax and a hotel occupancy tax on short-term rentals, and Berkeley County or the City of Martinsburg may impose additional local lodging taxes. Major platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Martinsburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Supply growth of 83% year-over-year signals that operators are recognizing Martinsburg's potential, though the market's small base of 39 listings means this growth is happening from a low starting point. With above-average market growth trends and stable occupancy, we estimate ADR could firm up by 2–4% over the next 12–18 months as the listing mix shifts toward larger, higher-rate properties. Seasonal patterns suggest occupancy will likely range between 40–55% across the year, with summer and early fall months continuing to anchor revenue. Investors entering now should plan for a modest ramp-up period but can reasonably expect steady demand as the market matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Martinsburg, WV

What is the average Airbnb occupancy rate in Martinsburg?

The average Airbnb occupancy rate in Martinsburg is currently 47%, which notably outperforms the West Virginia state average of 38%. Occupancy varies by property size, with one-bedroom units leading at 51%, followed by three-bedrooms at 44% and two-bedrooms at 43%. This above-average occupancy signals healthy guest demand relative to the existing supply of listings in the market.

How much do Airbnb hosts make in Martinsburg?

Airbnb hosts in Martinsburg earn an average of $1,496 per month and approximately $17,962 per year based on trailing 12-month booking data. Revenue varies significantly by property size: one-bedroom listings average $12,738 annually, two-bedrooms bring in about $20,920, and three-bedroom properties lead at $28,091 per year. Individual results depend on factors like pricing strategy, property quality, and how well the listing is optimized.

Is Martinsburg a good market for Airbnb investment?

Martinsburg scores a 58 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier. The market benefits from occupancy rates above the state average, an emerging supply landscape with only 39 active listings, and above-average market growth trends. Property values averaging $414,380 paired with annual revenue potential of nearly $18,000 create a reasonable revenue-to-price ratio, though investors should conduct thorough due diligence on local regulations and property-level financials before committing.

What is the average daily rate (ADR) for Airbnb in Martinsburg?

The average daily rate in Martinsburg is $118, which is well below the West Virginia state average of $242. ADR scales with property size: one-bedroom listings average $90 per night, two-bedrooms come in at $113, and three-bedroom properties command $152. The lower ADR relative to the state reflects Martinsburg's positioning as a value-oriented market, which can actually support stronger occupancy and more consistent bookings.

Are short-term rentals legal in Martinsburg?

Short-term rentals operate in Martinsburg, WV, as evidenced by the 39 active Airbnb listings currently in the market. However, specific permit requirements, zoning rules, and tax obligations may apply at the city or county level. Prospective investors should contact the City of Martinsburg and review West Virginia state regulations to ensure full compliance before launching an STR property.

When is peak season for Airbnb in Martinsburg?

Peak season in Martinsburg runs through the summer and early fall months. August is the top-earning month at $2,025 in average revenue, followed closely by October at $1,758 and July at $1,803. The slower months are February ($952) and January ($1,169), though even the off-peak period generates meaningful revenue, suggesting year-round demand rather than a purely seasonal market.

How many Airbnbs are there in Martinsburg?

There are currently 39 active Airbnb listings in Martinsburg as of April 2026. The supply is dominated by one-bedroom properties (17 listings), followed by two-bedrooms (13) and three-bedrooms (7). Year-over-year listing growth of 83% indicates the market is expanding rapidly, though from a small base, which means early entrants still have an opportunity to capture market share.

How is Airbnb revenue calculated in Martinsburg?

The annual and monthly revenue figures for Martinsburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, segmented by property size and market
• Average daily rate, occupancy, and RevPAN trends across property configurations
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI) for property cost context
• Amenity prevalence data reflecting current guest expectations and competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions as of April 2026; actual results may shift as supply, demand, and regulations evolve. Local STR regulations and tax requirements vary and should be independently verified before making any investment decision.