Martinsville, VA Airbnb Market Data, Statistics, and Occupancy Rates

Martinsville Short-Term Rental Market Overview

Martinsville, VA is a small but intriguing short-term rental market where low home values—averaging $238,700—pair with an above-average revenue-to-price ratio, giving budget-conscious investors an accessible entry point. With just 36 active Airbnb listings and an average annual revenue of $18,633, the market is compact yet showing notable supply growth of 46% year over year. Occupancy currently sits at 22%, well below Virginia's 34% state average, so success here hinges on smart pricing and targeted guest appeal rather than volume alone.

Key Market Statistics

According to Rabbu market data, the Martinsville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Martinsville

Martinsville appeals to investors seeking affordable property acquisition paired with a favorable revenue-to-price ratio in a market where supply remains limited but growing.

Expert Market Assessment

"Martinsville represents a competitive opportunity—affordable enough to generate respectable yields, yet constrained by occupancy that trails the state average by a wide margin. The market's seasonal revenue pattern shows clear peaks in October ($1,917) and March ($1,858), with January marking the low point at just $991, creating a roughly 2:1 spread between the best and worst months. Investors who can secure properties at or below the $238,700 average home value and manage operational costs tightly during slower periods should find the math workable. That said, the rapid 46% growth in listing count warrants monitoring—if supply continues to outpace demand, occupancy could soften further."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Martinsville

Average revenue by month in Martinsville

Revenue peaks in October at $1,917 and March at $1,858, while January bottoms out at $991—a nearly 2:1 gap that underscores Martinsville's pronounced seasonality. The summer months cluster between $1,638 and $1,721, offering a serviceable mid-tier baseline between the two peak periods.

Active Airbnb listings by property size in Martinsville

One-bedroom listings dominate the market with 17 units, followed by 10 two-bedroom properties, meaning supply is concentrated in smaller configurations. Larger properties (3+ bedrooms) appear absent or too few to track, which could represent an untapped opportunity for investors willing to differentiate with more spacious offerings.

Average daily rate (ADR) by property size in Martinsville

ADR climbs from $120 for one-bedroom listings to $165 for two-bedrooms, a 37% premium that may justify the incremental acquisition and furnishing costs. Both tiers sit well below Virginia's $339 state average, reflecting Martinsville's position as a value-oriented market.

Average RevPAN by property size in Martinsville

Two-bedroom properties deliver the stronger RevPAN at $31 compared to $27 for one-bedrooms, indicating that the higher nightly rate more than compensates for slightly lower occupancy. For investors focused on per-night yield, two-bedroom configurations currently offer the better balance of rate and demand.

Average occupancy rates by property size in Martinsville

One-bedroom units edge out two-bedrooms on occupancy at 23% versus 19%, likely benefiting from lower price points that appeal to budget travelers. Both figures sit below the market's overall 22% average relative to Virginia's 34% state benchmark, so consistent cash flow will require active management and competitive pricing regardless of property size.

Average monthly revenue by property size in Martinsville

Two-bedroom listings generate an average of $1,656 per month compared to $1,294 for one-bedrooms, a $362 monthly gap that compounds meaningfully over a full year. This revenue advantage makes two-bedrooms the stronger earner despite their lower occupancy rate.

Average annual revenue by property size in Martinsville

At $19,881 annually, two-bedroom properties outpace one-bedrooms ($15,533) by roughly $4,350 per year. When weighed against Martinsville's affordable home prices, two-bedroom units appear to offer the more compelling return profile for investors targeting this market.

Most common amenities for Airbnb listings in Martinsville

Parking leads at 97%, followed by kitchen access (86%) and self check-in (75%), signaling that guests expect a convenient, self-sufficient stay experience. Outdoor features like backyards (69%) and patios (64%) are also common, suggesting that properties without these basics may struggle to compete for bookings.

Understanding Martinsville's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Martinsville's ROI Score of 50 out of 100 places it in the Competitive Opportunity band, reflecting a market with genuine upside but real constraints that demand careful deal selection. The above-average revenue-to-price ratio and favorable supply/demand balance are encouraging signals, but below-average occupancy stability means income can be uneven across the calendar year. Pairing this data with thorough local regulatory research and a realistic operating budget will help investors determine whether specific properties can clear their return thresholds.

Short-Term Rental Regulations in Martinsville

Understanding local STR regulations is essential before investing in Martinsville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Martinsville, Virginia may need to obtain a local business license or STR permit before listing a property. Investors should verify current requirements directly with the City of Martinsville and the Commonwealth of Virginia, as rules can change with relatively little notice in smaller municipalities.

Key Restrictions

Common STR restrictions in Virginia localities can include occupancy limits, minimum-stay requirements, noise and parking regulations, and HOA covenants that may prohibit or limit rentals. Some jurisdictions also impose caps on the number of permits issued, so prospective hosts should review both municipal codes and any homeowners association rules before purchasing.

Tax Obligations

Virginia generally requires STR operators to collect and remit state sales tax and local transient occupancy taxes, though major booking platforms often handle collection on the host's behalf. Martinsville may impose its own lodging or tourism tax, so investors should confirm the applicable rates with local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Martinsville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Martinsville's STR landscape is likely to see continued supply additions given the 46% year-over-year listing growth, which could put additional pressure on an already modest occupancy rate. ADR may hold relatively steady in the $155–$170 range as the market remains significantly below the state average of $339, limiting room for aggressive rate increases. Seasonal peaks in March and October—when monthly revenues have historically topped $1,850 and $1,917 respectively—should continue to anchor annual earnings. Investors who time their marketing to capture these shoulder-season surges while keeping costs lean during the softer winter months stand the best chance of meeting or exceeding the market's current revenue benchmarks."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Martinsville, VA

What is the average Airbnb occupancy rate in Martinsville?

The average occupancy rate for Airbnb listings in Martinsville is currently 22%, which falls below Virginia's statewide average of 34%. One-bedroom properties tend to perform slightly better at 23% occupancy compared to two-bedrooms at 19%. While these rates are modest, they reflect a small market where targeted pricing strategies and strong guest reviews can help individual listings outperform the average.

How much do Airbnb hosts make in Martinsville?

On average, Airbnb hosts in Martinsville earn approximately $1,552 per month or $18,633 per year based on trailing 12-month booking data. Two-bedroom properties lead with an average annual revenue of $19,881, while one-bedrooms average around $15,533. Actual earnings can vary considerably depending on property quality, amenities, pricing strategy, and seasonal demand patterns.

Is Martinsville a good market for Airbnb investment?

Martinsville scores a 50 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market's key strength is its above-average revenue-to-price ratio, driven by low average home values of $238,700 combined with meaningful rental income potential. However, below-average occupancy stability means investors need to be selective in deal sourcing and strategic with their property management to generate consistent returns.

What is the average daily rate (ADR) for Airbnb in Martinsville?

The average daily rate in Martinsville is $162, which is significantly below Virginia's statewide average of $339. One-bedroom listings average $120 per night, while two-bedroom properties command roughly $165 per night. The lower ADR reflects Martinsville's positioning as a budget-friendly destination, but it also means acquisition costs are proportionally lower, helping maintain attractive yield ratios.

Are short-term rentals legal in Martinsville?

Short-term rentals are generally permitted in Martinsville, VA, though operators may need to obtain appropriate local permits or business licenses. Regulations can vary and evolve, so prospective hosts should check directly with the City of Martinsville and review any applicable HOA restrictions or zoning requirements before listing a property.

When is peak season for Airbnb in Martinsville?

Martinsville experiences its strongest revenue months in October (averaging $1,917) and March ($1,858), suggesting fall events and early spring travel drive the most demand. Summer months hold relatively steady in the $1,638–$1,721 range, while January is the clear low point at $991. This dual-peak pattern means investors benefit from two distinct high-demand windows rather than relying on a single season.

How many Airbnbs are there in Martinsville?

There are currently 36 active Airbnb listings in Martinsville as of April 2026. The market has seen significant growth with a 46% year-over-year increase in listings. Supply is concentrated in smaller properties, with 17 one-bedroom and 10 two-bedroom listings making up the majority of inventory.

How is Airbnb revenue calculated in Martinsville?

The annual and monthly revenue figures for Martinsville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Martinsville and surrounding areas
• Average daily rate, occupancy, and RevPAN trends segmented by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations are subject to change; always verify with local authorities before investing. Individual property results may vary significantly based on location, condition, amenities, pricing strategy, and management quality.