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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Marysville offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Marysville, WA is a smaller short-term rental market with just 35 active Airbnb listings, offering investors a relatively uncrowded playing field north of Seattle. With an average annual revenue of $27,725 and an ADR of $201—roughly half the Washington state average of $393—the market trades premium pricing for affordability and lower acquisition barriers. The 108% year-over-year growth in active listings signals rising investor interest, while the ROI score of 57 out of 100 points to an attractive but measured opportunity that rewards careful property selection.
According to Rabbu market data, the Marysville short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 35 |
| Average Daily Rate (ADR) | vs. $393 state avg. | $201 |
| Average Occupancy Rate | vs. 36% state avg. | 24% |
| RevPAN | ADR * Occupancy Rate | $48 |
| Average Monthly Revenue | Historical 12-month average | $2,310 |
| Average Annual Revenue | Historical 12-month average | $27,725 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Marysville appeals to investors seeking affordable entry into Washington's STR market with manageable competition and meaningful summer revenue potential.
Key investment factors
"Marysville presents a moderate-opportunity STR market where careful execution can yield solid supplemental income, though it's not a high-cash-flow destination year-round. Pronounced seasonality defines the landscape: revenue swings from a February low of $1,323 to an August peak of $3,932, a nearly 3x spread that demands disciplined financial planning. The market's ROI score of 57 reflects average marks across revenue-to-price ratio, occupancy stability, growth, and supply-demand balance—none are standout, but none are red flags either. Investors who target 2- or 4-bedroom properties and deliver the amenities guests expect in this market can capture above-average returns within a still-emerging competitive set."
— Rabbu Market Analysis Team
Marysville shows strong seasonality, with August ($3,932) and July ($3,726) delivering nearly three times the revenue of the softest month, February ($1,323). Investors should expect robust summer cash flow but plan for winter months where revenue dips below $1,700, making reserves or supplemental income strategies essential for year-round operations.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,445 |
| February |
|
$1,323 |
| March |
|
$1,662 |
| April |
|
$1,703 |
| May |
|
$2,152 |
| June |
|
$3,093 |
| July |
|
$3,726 |
| August |
|
$3,932 |
| September |
|
$2,675 |
| October |
|
$2,035 |
| November |
|
$1,887 |
| December |
|
$2,087 |
One-bedroom units dominate the supply at 13 of 35 total listings, while 2-bedroom and 4-bedroom properties each account for just 5 listings. The relatively thin inventory in the 2- and 4-bedroom segments could present an opportunity for investors, particularly since those sizes tend to generate significantly higher revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
13 |
| 2 bedrooms |
|
5 |
| 3 bedrooms |
|
7 |
| 4 bedrooms |
|
5 |
ADR scales sharply with property size in Marysville, jumping from $75 for 1-bedrooms to $311 for 4-bedroom listings—a 4x premium. The step from 2-bedrooms ($151) to 3-bedrooms ($221) represents the most cost-efficient jump, where the ADR increase of $70 may not require a proportional increase in acquisition or operating costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$75 |
| 2 bedrooms |
|
$151 |
| 3 bedrooms |
|
$221 |
| 4 bedrooms |
|
$311 |
Four-bedroom properties lead in RevPAN at $55 per available night, followed by 2-bedrooms at $45, while 1-bedrooms trail at just $23. Interestingly, 3-bedroom listings ($38) underperform 2-bedrooms on a RevPAN basis despite their higher ADR, suggesting lower occupancy is dragging down their per-night revenue efficiency.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$23 |
| 2 bedrooms |
|
$45 |
| 3 bedrooms |
|
$38 |
| 4 bedrooms |
|
$55 |
Smaller properties fill more consistently, with 1-bedroom and 2-bedroom listings achieving 30–31% occupancy compared to just 18% for 3- and 4-bedroom units. While larger homes command higher nightly rates that compensate for lower occupancy, investors focused on cash-flow stability may prefer the steadier booking patterns of smaller configurations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
31% |
| 2 bedrooms |
|
30% |
| 3 bedrooms |
|
18% |
| 4 bedrooms |
|
18% |
Monthly revenue climbs steadily from $1,005 for 1-bedrooms to $3,786 for 4-bedroom properties, with the jump from 1- to 2-bedrooms ($1,005 to $2,328) representing the single largest percentage increase. Three-bedroom listings at $3,299 per month offer a strong middle ground for investors who want meaningful revenue without the higher acquisition cost of a 4-bedroom home.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,005 |
| 2 bedrooms |
|
$2,328 |
| 3 bedrooms |
|
$3,299 |
| 4 bedrooms |
|
$3,786 |
Four-bedroom properties generate the highest annual revenue at $45,433, nearly four times the $12,071 earned by 1-bedroom units. For investors weighing return potential against purchase price, the 2-bedroom segment at $27,938 annually and the 3-bedroom tier at $39,590 may offer the most balanced revenue-to-investment ratios in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$12,071 |
| 2 bedrooms |
|
$27,938 |
| 3 bedrooms |
|
$39,590 |
| 4 bedrooms |
|
$45,433 |
Parking (97%), self check-in (91%), and a full kitchen (91%) are virtually table stakes in Marysville, signaling that guests expect a home-like, independent stay experience. Differentiating amenities like hot tubs (11%) and lake or waterfront access (9%) are rare and could serve as compelling competitive advantages for listings that offer them.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Self Check-in |
|
91% |
| Kitchen |
|
91% |
| Washer |
|
86% |
| Dryer |
|
86% |
| Backyard |
|
71% |
| Workspace |
|
63% |
| Patio or Balcony |
|
60% |
| Outdoor Furniture |
|
51% |
| BBQ Grill |
|
46% |
| Pets |
|
40% |
| Hot Tub |
|
11% |
| Lake Access |
|
9% |
| Waterfront |
|
9% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Marysville Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Marysville's ROI score of 57 out of 100 places it in the 'Attractive Opportunity' band, reflecting average performance across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. No single factor stands out as exceptional or concerning, which suggests a market with steady fundamentals rather than outsized upside or hidden risk. Pairing this score with local regulatory research and a property-specific financial analysis will give investors the clearest picture of whether Marysville fits their portfolio goals.
Understanding local STR regulations is essential before investing in Marysville. Here's the current regulatory landscape:
Operators in Marysville, WA should verify whether a short-term rental permit or business license is required by contacting the City of Marysville and Snohomish County planning offices. Washington state does not impose a statewide STR registration mandate, so local rules are the primary concern.
Common restrictions in Washington communities can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and HOA-level prohibitions on short-term rentals. Investors should review any applicable homeowners association covenants before purchasing, as these can be more restrictive than municipal code.
Short-term rental operators in Washington are generally subject to state sales tax, local lodging tax, and any applicable tourism promotion area charges. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their obligations with the Washington Department of Revenue to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marysville can provide current regulatory guidance.
Financing an Airbnb investment in Marysville requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Marysville's STR market is likely to see continued listing growth as investors respond to comparatively affordable home values and proximity to Everett and the greater Seattle metro. Summer months should remain the revenue engine, with August and July historically generating $3,700–$3,900 per listing, though winter softness—particularly February at $1,323—means operators should budget for lean months. ADR could see modest gains of 1–3% if supply growth doesn't outpace demand, but the current 24% occupancy rate (well below the 36% state average) suggests there's room for improvement before the market feels oversaturated. Investors who optimize pricing and amenities for seasonal demand stand the best chance of outperforming market averages."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify current rules with the relevant city and county authorities before investing. Individual property performance will vary based on location, condition, pricing strategy, and management quality.
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