Maryville, TN Airbnb Market Data, Statistics, and Occupancy Rates

Maryville Short-Term Rental Market Overview

Maryville, TN sits at the doorstep of the Great Smoky Mountains, giving it a natural draw for leisure travelers year-round. With an average occupancy rate of 38% — well above the 29% Tennessee state average — and an ADR of $143, this compact market of 66 active listings delivers roughly $26,091 in average annual revenue per property. The ROI score of 56 out of 100 reflects an attractive opportunity where healthy demand meets moderate revenue-to-price ratios, though investors should be mindful of an increasingly competitive supply landscape.

Key Market Statistics

According to Rabbu market data, the Maryville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Maryville

Maryville's blend of mountain-tourism demand, above-average occupancy, and relatively affordable property costs compared to neighboring Gatlinburg make it an appealing option for STR investors seeking Smoky Mountain exposure.

Expert Market Assessment

"Maryville presents a moderately attractive STR opportunity, earning a 56/100 ROI score driven primarily by above-average occupancy stability and balanced revenue-to-price dynamics. Seasonality is pronounced — July peaks at $3,354 in average monthly revenue while February dips to just $941 — so investors should budget for meaningful cash-flow swings between peak and off-peak periods. The rapid growth in active listings (117% year-over-year) nudges the supply/demand balance below average, which warrants careful attention to differentiation and competitive pricing. That said, the market's strong fall foliage season and summer tourism create dual revenue peaks that many competing Tennessee markets lack."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Maryville

Average revenue by month in Maryville

Revenue in Maryville follows a pronounced seasonal pattern, peaking in July at $3,354 and October at $3,243, while dipping sharply in January ($1,017) and February ($941). This roughly 3.5x spread between peak and trough months means investors should prepare for meaningful cash-flow variation and consider dynamic pricing strategies to smooth returns.

Active Airbnb listings by property size in Maryville

Supply is evenly distributed between 1-bedroom and 2-bedroom properties at 22 listings each, while 3-bedroom units account for just 15 of the 66 total listings. Given that 3-bedrooms deliver the highest RevPAN and occupancy, the relative scarcity of larger units may represent an opportunity for investors willing to target that segment.

Average daily rate (ADR) by property size in Maryville

ADR climbs steadily with size — from $114 for 1-bedrooms to $147 for 2-bedrooms and $174 for 3-bedroom properties. The $60 premium between the smallest and largest configurations suggests guests are willing to pay meaningfully more for extra space, making the 3-bedroom tier especially compelling from a rate perspective.

Average RevPAN by property size in Maryville

Three-bedroom listings dominate RevPAN at $74, significantly outperforming 2-bedrooms ($51) and 1-bedrooms ($45). This 64% RevPAN advantage over 1-bedroom units — driven by both higher rates and better occupancy — makes 3-bedrooms the clear efficiency leader in Maryville's market.

Average occupancy rates by property size in Maryville

Three-bedroom properties lead occupancy at 43%, followed by 1-bedrooms at 39% and 2-bedrooms at 35%. The 2-bedroom segment's softer occupancy may reflect its position as a less differentiated middle option, while larger units benefit from group and family travel demand near the Smokies.

Average monthly revenue by property size in Maryville

Monthly revenue scales meaningfully with property size: 1-bedrooms average $1,600, 2-bedrooms earn $2,110, and 3-bedroom properties top the market at $2,736. The jump from 1- to 3-bedrooms represents a 71% revenue increase, highlighting how additional bedrooms translate directly into stronger monthly cash flow.

Average annual revenue by property size in Maryville

At $32,836 per year, 3-bedroom properties generate roughly 71% more annual revenue than 1-bedrooms ($19,207) and 30% more than 2-bedrooms ($25,326). For investors evaluating return potential, the 3-bedroom configuration offers the strongest top-line revenue, though acquisition and operating costs should be weighed against these gains.

Most common amenities for Airbnb listings in Maryville

Kitchens (97%) and parking (96%) are near-universal in Maryville's listings, reflecting guest expectations for self-catering stays and car-dependent travel to the Smokies. Outdoor amenities like backyards (74%), patios (65%), and BBQ grills (46%) are also common, while premium features like hot tubs (8%) and pools (3%) remain rare — suggesting a potential differentiation opportunity for investors willing to add them.

Understanding Maryville's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Maryville's ROI score of 56 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where above-average occupancy stability and reasonable revenue-to-price ratios create a workable investment thesis. The score is tempered by a below-average supply/demand balance — a direct result of the 117% year-over-year listing growth — and average market growth trends. Pairing this data with on-the-ground regulatory research and careful property selection, particularly targeting 3-bedroom units, can help investors maximize their positioning in this evolving market.

Short-Term Rental Regulations in Maryville

Understanding local STR regulations is essential before investing in Maryville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Maryville, TN may need to obtain a permit or register their property with local authorities before listing on platforms like Airbnb. Investors should verify current permit requirements directly with the City of Maryville and Blount County, as Tennessee municipalities have varying levels of STR regulation.

Key Restrictions

Common restrictions that may apply include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, and parking provisions for guests. HOA covenants in specific neighborhoods may further restrict or prohibit short-term rentals, so reviewing any applicable deed restrictions before purchasing is essential.

Tax Obligations

Tennessee requires short-term rental operators to collect state and local sales tax as well as any applicable occupancy or tourism taxes. Platforms like Airbnb often handle collection and remittance for state-level taxes, but hosts should confirm whether local obligations require separate filing with Blount County or the City of Maryville.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Maryville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Maryville's proximity to the Smokies should continue supporting seasonal demand, with July and October likely remaining peak revenue months. We estimate ADR could inch up 1–3% as hosts add premium amenities, while occupancy may stabilize in the 35–42% range depending on new supply entering the market. The 117% year-over-year growth in active listings signals growing investor interest, which could temper per-listing revenue gains if demand doesn't keep pace. Investors entering now should plan pricing strategies that capitalize on the strong summer and fall peaks while managing expectations during the slower winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Maryville, TN

What is the average Airbnb occupancy rate in Maryville?

The average Airbnb occupancy rate in Maryville is currently 38%, which is notably higher than the 29% Tennessee state average. Occupancy varies by property size, with 3-bedroom listings achieving the highest rate at 43%, followed by 1-bedrooms at 39% and 2-bedrooms at 35%. This above-average occupancy reflects steady demand driven by Maryville's position near the Great Smoky Mountains.

How much do Airbnb hosts make in Maryville?

Airbnb hosts in Maryville earn an average of $2,174 per month and approximately $26,091 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 1-bedroom listings average $19,207 annually, 2-bedrooms bring in around $25,326, and 3-bedroom properties lead at $32,836. Peak months like July ($3,354) and October ($3,243) can substantially boost annual totals.

Is Maryville a good market for Airbnb investment?

Maryville scores 56 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and reasonable revenue relative to property values, though the rapid 117% year-over-year growth in listings creates some supply pressure. Investors who target 3-bedroom properties and differentiate with strong amenities are positioned to perform best in this market.

What is the average daily rate (ADR) for Airbnb in Maryville?

The average daily rate for Airbnb listings in Maryville is $143, which is significantly lower than the $309 Tennessee state average. ADR scales with property size: 1-bedrooms average $114, 2-bedrooms come in at $147, and 3-bedroom properties command $174 per night. The lower ADR relative to nearby resort markets helps maintain strong occupancy by keeping Maryville competitive for budget-conscious travelers.

Are short-term rentals legal in Maryville?

Short-term rentals are generally permitted in Maryville, TN, though operators may need to obtain local permits or register with the city. Regulations can vary, and some neighborhoods may have HOA restrictions that limit or prohibit STRs. We strongly recommend verifying current rules directly with the City of Maryville and Blount County before purchasing an investment property.

When is peak season for Airbnb in Maryville?

Maryville experiences two distinct peak periods. Summer is the strongest, with July averaging $3,354 in monthly revenue, driven by national park tourism. Fall foliage season creates a second surge, with October averaging $3,243. The slowest months are January ($1,017) and February ($941), so investors should plan their cash flow around these seasonal swings.

How many Airbnbs are there in Maryville?

There are currently 66 active Airbnb listings in Maryville as of April 2026. The supply is evenly split between 1-bedroom (22 listings) and 2-bedroom (22 listings) properties, with 15 three-bedroom listings rounding out the market. Active listings have grown 117% year-over-year, indicating rapidly increasing investor interest in this market.

How is Airbnb revenue calculated in Maryville?

The annual and monthly revenue figures for Maryville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks (like July and October) and slower months (like January and February), since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Maryville, TN market
• Average daily rate, occupancy, and RevPAN metrics broken down by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value data from Zillow Home Value Index (ZHVI) for investment return context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions can shift due to regulatory changes, economic factors, or seasonal anomalies. Local short-term rental regulations vary and may change without notice — investors should independently verify all permit requirements, tax obligations, and zoning restrictions before purchasing.