Mason, TX Airbnb Market Data, Statistics, and Occupancy Rates

Mason Short-Term Rental Market Overview

Mason, TX is a very small short-term rental market with just 45 active Airbnb listings and an average annual revenue of $13,809 per property — well below what most investors target for standalone profitability. Occupancy sits at only 20% against a 33% state average, and the average daily rate of $168 trails the Texas average of $276. While home values averaging $768,634 add further pressure on returns, the market's rural Texas Hill Country appeal may suit investors with an existing property or a specific lifestyle-driven strategy rather than pure yield seekers.

Key Market Statistics

According to Rabbu market data, the Mason short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Mason

Mason appeals primarily to investors drawn to Texas Hill Country's rural charm, though current STR metrics suggest the market requires careful, property-specific analysis to justify an investment.

Expert Market Assessment

"Mason currently presents limited investment potential for short-term rentals, with a Rabbu ROI Score of 15 out of 100. The combination of below-average occupancy (20%), modest ADR ($168), and high average home values ($768,634) creates an unfavorable revenue-to-price dynamic. Seasonality is pronounced — March leads at $1,787 in average monthly revenue while December bottoms out near $717, meaning nearly half the year generates sub-$1,000 months. Investors who already own property in the area may find STR income a useful supplement, but acquiring specifically for short-term rental returns in Mason carries meaningful risk without a differentiated property or strategy."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mason

Average revenue by month in Mason

Mason's revenue cycle is sharply seasonal: March is the clear peak at $1,787, with a solid stretch from April through July ($1,323–$1,557), before revenue drops significantly in the colder months — December and January average just $717–$729. The nearly 2.5× spread between peak and trough months means investors should budget carefully for extended low-revenue periods.

Active Airbnb listings by property size in Mason

One-bedroom listings dominate Mason's supply with 26 of the 45 active properties, while two-bedroom (8) and three-bedroom (6) units are far less common. The relative scarcity of larger properties could represent a niche opportunity, particularly since three-bedrooms generate the highest monthly revenue.

Average daily rate (ADR) by property size in Mason

ADR scales meaningfully with size in Mason: one-bedrooms average $137, two-bedrooms $164, and three-bedrooms command $239 — a 74% premium over one-bedroom units. The jump to three bedrooms is especially notable, suggesting guests are willing to pay considerably more for larger accommodations in this market.

Average RevPAN by property size in Mason

Two-bedroom properties deliver the strongest RevPAN at $37, outperforming both one-bedrooms and three-bedrooms, which tie at $27. The three-bedroom segment's higher ADR is offset by its low 12% occupancy, making two-bedrooms the most efficient earner on a per-available-night basis.

Average occupancy rates by property size in Mason

Two-bedroom properties lead occupancy at 23%, followed by one-bedrooms at 20%, while three-bedroom units fill just 12% of available nights. All sizes fall well below the Texas state average of 33%, but the gap is especially pronounced for larger homes — a consideration for investors weighing higher ADR against the risk of extended vacancies.

Average monthly revenue by property size in Mason

Three-bedroom properties lead monthly revenue at $1,900 despite their low occupancy, followed by two-bedrooms at $1,465 and one-bedrooms at $782. The nearly $1,100 gap between one-bedroom and three-bedroom monthly income underscores the earning power of larger units, though the small sample size of three-bedroom listings (6) warrants caution.

Average annual revenue by property size in Mason

On an annual basis, three-bedroom listings generate approximately $22,809 and two-bedrooms bring in about $17,590, while one-bedroom units trail at $9,389. Given Mason's high average home values ($768,634), even the top-earning three-bedroom tier produces a revenue-to-price ratio that demands careful cost analysis before investing.

Most common amenities for Airbnb listings in Mason

Parking (96%), self check-in (87%), and a kitchen (82%) are near-universal in Mason's listings, reflecting baseline guest expectations in a rural market. Pet-friendliness (60%) and outdoor features like patios (49%), backyards (44%), and BBQ grills (40%) signal that guests expect a Hill Country retreat experience — investors who lean into outdoor living amenities are aligning with market norms.

Understanding Mason's ROI Score: 15/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Mason's ROI Score of 15 out of 100 places it in the 'Limited' investment band, driven primarily by a below-average revenue-to-price ratio and below-average occupancy stability — both of which weigh heavily in the scoring model. Market growth trend also scores below average, and while supply/demand balance rates as average, the 196% year-over-year listing growth suggests that equilibrium could shift further against hosts. Investors exploring Mason should pair this data with thorough local regulatory research and property-level financial modeling before committing capital.

Short-Term Rental Regulations in Mason

Understanding local STR regulations is essential before investing in Mason. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Mason, TX may need to obtain a local permit or register with Mason County or city authorities before listing a property. Investors should verify current requirements directly with local government offices, as regulations in smaller Texas municipalities can change with limited public notice.

Key Restrictions

Common restrictions that may apply to STRs in Mason and similar Texas communities include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA covenants — where applicable — can impose additional limitations, so it's essential to review any deed restrictions before purchasing a property for short-term rental use.

Tax Obligations

Texas requires short-term rental operators to collect and remit state hotel occupancy tax, and Mason County or the city may levy additional local lodging taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mason can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Mason's STR market is likely to remain challenged by low occupancy and modest revenue. Active listings surged 196% year over year, meaning new supply is entering a market where demand hasn't kept pace — a dynamic that could suppress rates and occupancy further. Seasonal peaks in March through July may offer monthly revenues in the $1,300–$1,800 range, but investors should anticipate extended soft periods in winter where monthly revenue drops below $750. Any meaningful improvement would likely depend on broader tourism development in the region or a natural supply correction."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mason, TX

What is the average Airbnb occupancy rate in Mason?

The average Airbnb occupancy rate in Mason is currently 20%, which falls below the Texas state average of 33%. Two-bedroom properties perform best at 23% occupancy, while three-bedroom listings lag at just 12%. These figures reflect the market's rural, seasonal demand profile.

How much do Airbnb hosts make in Mason?

Airbnb hosts in Mason earn an average of $1,150 per month and approximately $13,809 per year based on trailing 12-month data. Revenue varies significantly by property size — one-bedroom units average $9,389 annually, two-bedrooms bring in about $17,590, and three-bedroom properties lead at $22,809 per year.

Is Mason a good market for Airbnb investment?

Mason currently carries a Rabbu ROI Score of 15 out of 100, indicating limited investment potential based on available data. Below-average occupancy, a low revenue-to-price ratio given $768,634 average home values, and rapid supply growth (196% year over year) all weigh on the outlook. That said, investors who already own property in the area or who can acquire at a significant discount may still find supplemental income through STR operations with the right strategy.

What is the average daily rate (ADR) for Airbnb in Mason?

The average daily rate for Airbnb listings in Mason is $168, which is below the Texas state average of $276. ADR scales with property size: one-bedroom listings average $137, two-bedrooms command $164, and three-bedroom properties reach $239 per night.

Are short-term rentals legal in Mason?

Short-term rentals are generally permitted in Mason, TX, though operators may need to comply with local permitting, registration, or zoning requirements. Texas also requires collection of state hotel occupancy tax. Investors should verify all applicable regulations with Mason's local government and any HOA that may govern their specific property before listing.

When is peak season for Airbnb in Mason?

Peak season for Airbnb in Mason runs from March through July, with March generating the highest average monthly revenue at $1,787. Revenue remains above $1,300 through June and July before tapering in late summer. The slowest months are December and January, when average revenues drop to around $717–$729.

How many Airbnbs are there in Mason?

There are currently 45 active Airbnb listings in Mason as of April 2026. The market is dominated by one-bedroom properties (26 listings), followed by two-bedrooms (8 listings) and three-bedrooms (6 listings). Notably, active listings grew 196% year over year, indicating a significant increase in supply.

How is Airbnb revenue calculated in Mason?

The annual and monthly revenue figures for Mason are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Mason, TX market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, permitting requirements, and tax obligations can change — investors should verify current rules with Mason, TX authorities before purchasing.