Massena, NY Airbnb Market Data, Statistics, and Occupancy Rates

Massena Short-Term Rental Market Overview

Massena, NY is a micro-market with just 14 active Airbnb listings and an average annual revenue of $16,186 per property. With an ADR of $174—well below the $381 state average—and occupancy sitting at 19% compared to 40% statewide, this is a niche opportunity best suited for investors with low carrying costs and realistic return expectations. Seasonal demand peaks sharply in July and August, suggesting the market caters primarily to summer visitors drawn to the St. Lawrence River region.

Key Market Statistics

According to Rabbu market data, the Massena short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Massena

Investors look at Massena for its extremely low competition, affordable entry points, and seasonal demand tied to outdoor recreation and waterfront access.

Expert Market Assessment

"Massena represents a limited but potentially viable STR opportunity for the right investor profile. The market's sharp seasonality—with August revenue ($2,769) reaching more than five times January levels ($513)—means cash flow is concentrated in a short summer window. At 19% average occupancy and $33 RevPAN, returns are modest by statewide standards, but the near-total lack of competition (14 listings) could reward a property that stands out in quality and amenities. This is best approached as a supplemental income play or a personal-use property that earns during peak months rather than a primary investment vehicle."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Massena

Average revenue by month in Massena

Massena's revenue cycle is heavily seasonal, with August ($2,769) and July ($2,604) generating roughly five times the revenue of the slowest months like January ($513) and February ($581). Investors should plan for a concentrated earning window from May through October, with winter months contributing minimally to annual totals.

Active Airbnb listings by property size in Massena

The only property size with sufficient data is 2-bedroom units, which account for 6 of the 14 active listings. The remaining listings are spread across other sizes in numbers too small to report individually, suggesting potential opportunity for investors willing to offer larger or differentiated property types.

Average daily rate (ADR) by property size in Massena

Two-bedroom properties in Massena command an ADR of $147, which is below the overall market average of $174. This gap suggests that larger or more unique properties in the market may be pulling the overall ADR upward, though limited data makes it difficult to confirm the premium at other bedroom counts.

Average RevPAN by property size in Massena

Two-bedroom listings generate a RevPAN of $22, reflecting the combination of a $147 ADR and 15% occupancy. This is below the market-wide RevPAN of $33, indicating that other property types may be capturing stronger booking performance relative to their availability.

Average occupancy rates by property size in Massena

Two-bedroom properties average just 15% occupancy, which falls below the already-low market average of 19%. This suggests that 2-bedroom units face the most competition within the small listing pool, and investors targeting this size should focus on differentiation and competitive pricing to improve fill rates.

Average monthly revenue by property size in Massena

Two-bedroom listings bring in an average of $1,415 per month, which is closely aligned with the overall market average of $1,348. Despite lower occupancy and ADR, consistent demand during peak months helps 2-bedroom units hold near the market median in monthly earnings.

Average annual revenue by property size in Massena

At $16,982 per year, 2-bedroom properties slightly outperform the market-wide average of $16,186 in annual revenue. While this is modest in absolute terms, it represents a reasonable baseline for investors evaluating whether rental income can offset carrying costs on affordably priced properties in the area.

Most common amenities for Airbnb listings in Massena

Kitchen and parking lead at 93% prevalence, signaling that guests in Massena expect self-sufficient accommodations—likely reflecting the area's rural character with limited nearby dining and services. Laundry facilities (washer at 79%, dryer at 86%) and self check-in (79%) are also near-standard, while waterfront access (29%) and lake access (14%) highlight the outdoor recreation appeal that differentiates top-performing listings.

Short-Term Rental Regulations in Massena

Understanding local STR regulations is essential before investing in Massena. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Massena, NY may need to obtain a permit or register their property with local authorities. Investors should verify current requirements with the Village of Massena or St. Lawrence County before listing.

Key Restrictions

Common restrictions in New York communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA rules may impose additional constraints, and some municipalities cap the number of STR permits issued, so it's worth confirming whether any such limits apply in Massena.

Tax Obligations

Short-term rental hosts in New York are generally subject to state and local occupancy taxes, and Airbnb typically collects and remits New York State sales tax on behalf of hosts. Investors should confirm whether additional county or municipal lodging taxes apply in St. Lawrence County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Massena can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Massena's STR market is likely to remain modest in scale, with summer months continuing to drive the bulk of revenue. Investors might see occupancy hold steady in the 18–22% range annually, though July and August could push well above that. ADR growth will likely be limited given the small listing base and rural setting—expect any increases to stay in the 1–3% range. The thin supply of just 14 listings means a well-positioned property could capture outsized share during peak season, but off-season cash flow will require careful budgeting."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Massena, NY

What is the average Airbnb occupancy rate in Massena?

The average Airbnb occupancy rate in Massena is currently 19%, which is notably below the New York state average of 40%. This reflects the market's strong seasonality, with demand concentrated in the summer months and relatively quiet winters. Individual hosts with competitive pricing and strong listings may outperform this average, particularly during peak season.

How much do Airbnb hosts make in Massena?

Based on trailing 12-month data, Airbnb hosts in Massena earn an average of $1,348 per month or approximately $16,186 per year. Revenue varies significantly by season—August is the strongest month at $2,769, while January drops to around $513. Actual earnings depend on property quality, pricing strategy, and how effectively hosts capture peak-season demand.

Is Massena a good market for Airbnb investment?

Massena is a very small, seasonal STR market with just 14 active listings. While average annual revenue of $16,186 is modest, the extremely low competition means a well-managed property could capture a meaningful share of local demand. This market is best suited for investors with low carrying costs or those who also plan personal use of the property, rather than those seeking high-volume year-round income.

What is the average daily rate (ADR) for Airbnb in Massena?

The average daily rate for Airbnb listings in Massena is $174, which is significantly below the New York state average of $381. For 2-bedroom properties specifically, the ADR comes in at $147. The lower rate reflects the rural, seasonal nature of the market and the types of properties available.

Are short-term rentals legal in Massena?

Short-term rentals generally operate in Massena, NY, but specific permit or registration requirements may apply at the local or county level. Investors should check with the Village of Massena and St. Lawrence County for current regulations, including any zoning restrictions, occupancy limits, or tax obligations before purchasing or listing a property.

When is peak season for Airbnb in Massena?

Peak season in Massena runs from July through September, with August being the highest-earning month at $2,769 in average revenue. July follows closely at $2,604. Demand drops off sharply from November through March, with the slowest months generating around $500–$700. This pattern aligns with summer recreation and waterfront activity in the St. Lawrence River region.

How many Airbnbs are there in Massena?

As of April 2026, there are 14 active Airbnb listings in Massena. This is an extremely small market, which means low competition but also limited data for benchmarking. The thin supply could benefit new hosts who offer a well-appointed property, particularly during the summer peak season.

How is Airbnb revenue calculated in Massena?

The annual and monthly revenue figures for Massena are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Massena market
• Occupancy rates and average daily rate trends by property size
• Revenue and yield metrics including RevPAN, monthly, and annual averages
• Seasonal revenue patterns based on trailing 12-month booking data
• Amenity prevalence data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax requirements can change; investors should verify current rules with municipal and county authorities before purchasing.