Massillon, OH Airbnb Market Data, Statistics, and Occupancy Rates

Massillon Short-Term Rental Market Overview

Massillon, OH is a compact short-term rental market with just 31 active Airbnb listings and an average annual revenue of $20,593 per property. With an ADR of $150—well below the $250 Ohio state average—the market offers an affordable entry point, though occupancy at 25% trails the state's 34% benchmark. The 213% year-over-year growth in listings signals rising investor interest, making selective deal sourcing increasingly important.

Key Market Statistics

According to Rabbu market data, the Massillon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Massillon

Massillon appeals to investors seeking affordable Ohio real estate with short-term rental upside, though the market requires careful property selection given moderate occupancy and growing competition.

Expert Market Assessment

"Massillon presents a competitive but nuanced opportunity for STR investors. The ROI score of 53 out of 100 reflects average revenue-to-price and occupancy metrics alongside below-average market growth, meaning returns are achievable but not automatic. Seasonality plays a significant role—monthly revenue swings from a low of $757 in January to $2,903 in August, creating a roughly 3.8x spread between the softest and strongest months. Investors who target larger properties and optimize for summer and event-driven demand stand the best chance of outperforming the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Massillon

Average revenue by month in Massillon

Massillon's revenue cycle is heavily seasonal, with August ($2,903) generating nearly four times the revenue of January ($757). The summer-to-fall corridor from June through December consistently outperforms the first quarter, making cash flow planning for the winter months essential for investors.

Active Airbnb listings by property size in Massillon

Two-bedroom properties dominate supply with 13 of the market's 31 listings, followed by 8 one-bedroom units and just 5 four-bedroom homes. The absence of 3-bedroom listings in the data could signal either a gap in supply or a potential niche for investors to explore.

Average daily rate (ADR) by property size in Massillon

ADR scales sharply with size in Massillon—4-bedroom properties command $254 per night, more than double the $108 rate for 2-bedrooms and well above the $100 for 1-bedrooms. This premium suggests that guests booking larger homes are willing to pay significantly more, making the per-bedroom rate increase especially attractive for 4-bedroom investments.

Average RevPAN by property size in Massillon

Four-bedroom listings lead RevPAN at $54 per available night, roughly 2.3 times the $24 earned by 1-bedrooms and $22 by 2-bedrooms. Despite similar occupancy rates across sizes, the substantially higher ADR of 4-bedroom properties drives this clear revenue-per-night advantage.

Average occupancy rates by property size in Massillon

Occupancy rates are tightly clustered across property sizes, with 1-bedrooms at 25% and both 2-bedroom and 4-bedroom listings at 21%. This narrow spread means that property size has minimal impact on how often a listing is booked, shifting the revenue advantage almost entirely to higher-ADR configurations.

Average monthly revenue by property size in Massillon

Four-bedroom properties are the clear top earners at $2,946 per month, nearly 2.3 times the $1,280 generated by 2-bedroom listings and almost triple the $1,021 from 1-bedrooms. For investors seeking stronger monthly cash flow, larger properties in Massillon deliver a meaningful income premium.

Average annual revenue by property size in Massillon

Annual revenue ranges from $12,255 for 1-bedroom listings to $35,357 for 4-bedroom properties, a nearly 3x differential. Given that average home values sit around $345,801, the 4-bedroom segment offers the most compelling revenue-to-price potential and should be the primary focus for return-oriented investors.

Most common amenities for Airbnb listings in Massillon

Kitchen and parking are universal at 100% of listings, while self check-in (87%) and laundry facilities (68–71%) round out the top tier—signaling that guests expect a practical, home-like experience. Differentiators like pet-friendliness (36%), pools (19%), and EV chargers (19%) remain uncommon and could help listings stand out in a growing market.

Understanding Massillon's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Massillon's ROI score of 53 out of 100 places it in the Competitive Opportunity band, reflecting average marks for revenue-to-price ratio, occupancy stability, and supply/demand balance, with market growth trend rated below average. This means the fundamentals are serviceable but not exceptional—investors will need to be strategic about property selection, pricing, and seasonal management to generate strong returns. Pairing this data with thorough local regulatory research and a clear understanding of Massillon's demand drivers will help separate viable deals from marginal ones.

Short-Term Rental Regulations in Massillon

Understanding local STR regulations is essential before investing in Massillon. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Massillon, Ohio may need to obtain a permit or register their property with the city before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Massillon and Stark County authorities, as local STR regulations can change.

Key Restrictions

Common restrictions that may apply in markets like Massillon include occupancy limits, minimum stay requirements, noise ordinances, and off-street parking mandates. HOA covenants and zoning overlays can further limit where STRs are permitted, so due diligence on the specific property and neighborhood is essential before purchasing.

Tax Obligations

Ohio requires short-term rental operators to collect and remit applicable lodging and sales taxes, and some municipalities impose additional occupancy or tourism taxes. Platforms like Airbnb often handle a portion of tax collection automatically, but hosts should confirm their full obligations with the Ohio Department of Taxation and local tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Massillon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Massillon's STR market is likely to see continued supply growth given the sharp rise in active listings, which could put additional pressure on occupancy rates unless demand keeps pace. Seasonal patterns suggest revenue will concentrate in the summer and early fall months, with August historically being the strongest earner. Investors should anticipate occupancy rates hovering in the 20–28% range on an annual basis, with modest ADR increases of 1–3% possible if hosts differentiate on amenities and guest experience. The below-average market growth trend score warrants caution—demand-side drivers will need to strengthen for the market to deliver consistent returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Massillon, OH

What is the average Airbnb occupancy rate in Massillon?

The average Airbnb occupancy rate in Massillon is currently 25%, which falls below the Ohio state average of 34%. Occupancy is relatively consistent across property sizes, ranging from 21% for 2-bedroom and 4-bedroom listings to 25% for 1-bedroom properties. Seasonal demand fluctuations, particularly stronger summer bookings, can push individual property occupancy above the market average during peak months.

How much do Airbnb hosts make in Massillon?

Airbnb hosts in Massillon earn an average of $1,716 per month and approximately $20,593 per year based on the trailing 12 months of booking data. Earnings vary significantly by property size: 1-bedroom listings average $12,255 annually, 2-bedrooms bring in about $15,365, and 4-bedroom properties lead the market at $35,357 per year. Individual results depend on factors like pricing strategy, property quality, and seasonal optimization.

Is Massillon a good market for Airbnb investment?

Massillon carries an ROI score of 53 out of 100, classified as a Competitive Opportunity. The market offers affordable home values averaging $345,801 and a reasonable ADR of $150, but occupancy at 25% is below the state average. Investors who focus on larger properties—especially 4-bedroom homes—and capitalize on summer peak season can improve their return potential. However, the 213% year-over-year listing growth means competition is intensifying, so careful deal sourcing and strong operational execution are important.

What is the average daily rate (ADR) for Airbnb in Massillon?

The average daily rate for Airbnb listings in Massillon is $150, which is notably below the Ohio state average of $250. ADR varies by property size: 1-bedroom listings average $100, 2-bedrooms come in at $108, and 4-bedroom properties command a premium at $254 per night. This pricing structure suggests that larger properties capture a significantly higher nightly rate relative to the added bedroom count.

Are short-term rentals legal in Massillon?

Short-term rentals are generally permitted in Massillon, OH, though operators should verify any local permit, registration, or zoning requirements with the City of Massillon and Stark County. Regulations can vary by neighborhood and may include occupancy limits, parking requirements, or HOA restrictions. Consulting with local authorities and a real estate attorney familiar with Ohio STR regulations is recommended before purchasing an investment property.

When is peak season for Airbnb in Massillon?

Peak season for Airbnb in Massillon runs from June through October, with August being the strongest month at an average revenue of $2,903. July ($2,541), December ($2,063), and September ($2,042) also perform well above the annual monthly average of $1,716. The slowest months are January ($757) and February ($790), so investors should plan for a pronounced seasonal revenue curve and budget accordingly for the winter months.

How many Airbnbs are there in Massillon?

As of April 2026, there are 31 active Airbnb listings in Massillon. The supply is concentrated among smaller properties, with 13 two-bedroom listings making up the largest segment, followed by 8 one-bedroom units and 5 four-bedroom homes. Year-over-year listing growth of 213% indicates the market is expanding rapidly, which investors should factor into their competitive analysis.

How is Airbnb revenue calculated in Massillon?

The annual and monthly revenue figures for Massillon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Massillon, OH market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market conditions as of April 2026; metrics may shift as supply and demand evolve. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making any investment decision.