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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Mathias offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Mathias, WV is a small, rural market in the eastern panhandle region of West Virginia that offers an intriguing entry point for short-term rental investors drawn to mountain getaways and nature-driven tourism. With just 21 active Airbnb listings and an average annual revenue of $27,769, the market is still nascent — yet its ROI score of 62 out of 100 signals attractive potential relative to property values averaging $342,875. Seasonal demand peaks strongly in late summer and fall, and the limited supply means well-positioned properties can stand out with relatively little competition.
According to Rabbu market data, the Mathias short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 21 |
| Average Daily Rate (ADR) | vs. $242 state avg. | $229 |
| Average Occupancy Rate | vs. 38% state avg. | 29% |
| RevPAN | ADR * Occupancy Rate | $65 |
| Average Monthly Revenue | Historical 12-month average | $2,314 |
| Average Annual Revenue | Historical 12-month average | $27,769 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Mathias appeals to investors seeking an affordable entry into a low-competition, outdoor-recreation-driven STR market with solid revenue relative to home prices.
Key investment factors
"Mathias presents a moderate-to-attractive opportunity for STR investors comfortable with pronounced seasonality. Revenue swings from $1,334 in January to $3,516 in August mean cash flow is heavily weighted toward warmer months and the fall foliage season — October also performs strongly at $3,145. The market's ROI score of 62 reflects average marks across all four calculation factors, suggesting steady but not exceptional fundamentals. Investors who optimize pricing for the June–November high season and manage costs carefully during quieter winter months can extract meaningful returns from this small but growing mountain market."
— Rabbu Market Analysis Team
Mathias displays strong seasonality, with August ($3,516) and October ($3,145) leading the year and January ($1,334) marking the low point — a nearly 2.6x spread between peak and trough. Investors should expect roughly 60% of annual revenue to concentrate in the June–November window, making dynamic pricing and winter cost control critical to profitability.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,334 |
| February |
|
$1,395 |
| March |
|
$1,576 |
| April |
|
$1,659 |
| May |
|
$1,874 |
| June |
|
$2,324 |
| July |
|
$3,020 |
| August |
|
$3,516 |
| September |
|
$2,649 |
| October |
|
$3,145 |
| November |
|
$2,914 |
| December |
|
$2,359 |
The market is dominated by 2-bedroom listings (9 of 14 sized properties), with 3-bedroom units making up the remainder at just 5 listings. The absence of 1-bedroom, 4-bedroom, or larger properties could signal an opportunity for investors to differentiate with either studio/couple-focused units or larger group-friendly homes.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
9 |
| 3 bedrooms |
|
5 |
ADR increases modestly from $165 for 2-bedroom properties to $178 for 3-bedrooms, a premium of about 8%. The relatively narrow gap suggests that adding a third bedroom doesn't command a dramatic rate increase in this market, so investors should weigh renovation or acquisition costs against this incremental pricing power.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$165 |
| 3 bedrooms |
|
$178 |
Two-bedroom listings deliver a higher RevPAN of $40 compared to $35 for 3-bedroom units, indicating that the smaller properties generate more revenue per available night after factoring in occupancy. This makes 2-bedrooms the more efficient earner on a per-night basis in the current Mathias market.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$40 |
| 3 bedrooms |
|
$35 |
Occupancy rates are modest across both segments, with 2-bedroom listings at 24% and 3-bedrooms trailing at 20%. These figures reflect the seasonal nature of demand in Mathias and suggest that boosting off-season bookings — through competitive pricing or weekend getaway marketing — could meaningfully improve returns.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
24% |
| 3 bedrooms |
|
20% |
Two-bedroom properties lead with average monthly revenue of $2,147, while 3-bedroom units bring in $1,678 — a 28% drop despite higher nightly rates. The lower occupancy of 3-bedroom listings is the primary driver of this gap, making smaller units the more consistent monthly earners.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$2,147 |
| 3 bedrooms |
|
$1,678 |
On an annual basis, 2-bedroom listings generate approximately $25,764 compared to $20,145 for 3-bedroom properties. Given that 2-bedrooms likely carry lower acquisition and operating costs, they currently present the stronger return profile in Mathias, though a well-differentiated larger property could potentially outperform these averages.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$25,764 |
| 3 bedrooms |
|
$20,145 |
Every listing in Mathias offers a kitchen and parking — absolute essentials for this rural, car-dependent market. Outdoor amenities dominate guest expectations: 91% have a patio or balcony, 86% offer backyards and outdoor furniture, and 76% include a BBQ grill, while hot tubs (38%) remain a potential differentiator for hosts looking to stand out.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
100% |
| Self Check-in |
|
95% |
| Patio or Balcony |
|
91% |
| Backyard |
|
86% |
| Dryer |
|
86% |
| Outdoor Furniture |
|
86% |
| Washer |
|
81% |
| BBQ Grill |
|
76% |
| Pets |
|
76% |
| Workspace |
|
76% |
| Hot Tub |
|
38% |
| EV Charger |
|
14% |
| Sauna |
|
10% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Mathias Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Mathias earns an ROI score of 62 out of 100, placing it in the 'Attractive Opportunity' band — suggesting the market offers a worthwhile balance of revenue potential and property affordability for STR investors. All four calculation factors — revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance — rate at average levels, meaning there are no glaring weaknesses but also no standout strengths driving outsized returns. Investors should pair these data-driven insights with hands-on regulatory research and local market knowledge to confirm that Mathias aligns with their specific investment criteria.
Understanding local STR regulations is essential before investing in Mathias. Here's the current regulatory landscape:
Short-term rental operators in Mathias, West Virginia may be required to register or obtain a permit through Hardy County or the state. Investors should verify current permit and licensing requirements directly with local government offices before listing a property.
Common restrictions that may apply to STR properties in rural West Virginia communities include occupancy limits, noise ordinances, parking requirements, and any HOA or deed restrictions on the property. Some jurisdictions also impose minimum-stay requirements or caps on the number of rental permits issued in a given area.
West Virginia imposes a state sales tax and a hotel occupancy tax on short-term rentals, and platforms like Airbnb often collect and remit these on behalf of hosts. Investors should confirm whether additional county-level lodging taxes apply in Hardy County and ensure full compliance with all applicable obligations.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mathias can provide current regulatory guidance.
Financing an Airbnb investment in Mathias requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Mathias is likely to see continued interest from travelers seeking secluded cabin-style retreats, especially during the August–October peak window when monthly revenues can exceed $3,000. Year-over-year listing growth of 114% suggests the market is gaining traction among hosts, though supply remains modest enough that new entrants should still find room. We estimate occupancy could stabilize around 28–32% market-wide, with ADR holding near current levels or edging up 1–3% as amenity-rich properties raise the bar. Investors should monitor whether the rapid supply growth begins to outpace demand, but for now the trajectory looks manageable."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; investors should verify current rules with local authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.
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