Matthews, NC Airbnb Market Data, Statistics, and Occupancy Rates

Matthews Short-Term Rental Market Overview

Matthews, NC is a small but growing short-term rental market just outside Charlotte, with 41 active Airbnb listings and average annual revenue of $29,323 per property. The market's ADR of $168 sits well below the North Carolina state average of $262, while occupancy at 30% also trails the 34% statewide benchmark — signaling a competitive landscape where deal selection matters. With average home values around $707,714, the revenue-to-price ratio is tight, but year-over-year listing growth of 165% shows strong investor interest in this suburban Charlotte corridor.

Key Market Statistics

According to Rabbu market data, the Matthews short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Matthews

Investors are drawn to Matthews for its proximity to Charlotte's economic engine and suburban appeal, though tighter margins demand careful property selection.

Expert Market Assessment

"Matthews presents a competitive opportunity where returns are achievable but far from automatic. Revenue seasonality is relatively mild — the spread between the peak month of July ($2,905) and the slowest month of January ($1,770) is manageable — which supports more predictable cash flow than highly seasonal vacation markets. However, the below-average revenue-to-price ratio and a 30% occupancy rate mean investors need to be disciplined about acquisition price and operational efficiency. Properties that lean into the 3-bedroom segment and cater to the work-travel overlap stand the best chance of outperforming market averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Matthews

Average revenue by month in Matthews

Revenue in Matthews peaks in July at $2,905 and bottoms out in January at $1,770, creating a moderate seasonal spread of roughly $1,135. The relatively even distribution across months — with most falling in the $2,200–$2,700 range — suggests this is not a feast-or-famine seasonal market, which benefits cash-flow planning.

Active Airbnb listings by property size in Matthews

Three-bedroom properties dominate the Matthews supply with 18 of 41 total listings (44%), followed by 1-bedrooms at 10 and 2-bedrooms at 8. The 2-bedroom segment appears relatively underserved, though its lower occupancy and revenue metrics suggest demand may simply skew toward larger units in this suburban market.

Average daily rate (ADR) by property size in Matthews

ADR scales predictably with size in Matthews — from $93 for 1-bedrooms to $134 for 2-bedrooms and $190 for 3-bedrooms. The jump from 2 to 3 bedrooms represents a 42% ADR premium, which paired with stronger occupancy makes 3-bedroom units the clear sweet spot for rate optimization.

Average RevPAN by property size in Matthews

Three-bedroom listings lead RevPAN at $68, nearly three times the $24 for 1-bedrooms and well ahead of 2-bedrooms at $22. This stark gap reflects both higher nightly rates and meaningfully better occupancy for larger properties, making 3-bedrooms the most efficient revenue generators in the market.

Average occupancy rates by property size in Matthews

Occupancy varies dramatically by size: 3-bedroom properties fill 36% of available nights, 1-bedrooms sit at 26%, and 2-bedrooms lag at just 17%. For investors prioritizing cash-flow consistency, the 3-bedroom segment offers the most reliable booking volume in Matthews.

Average monthly revenue by property size in Matthews

Monthly revenue in Matthews ranges from $1,299 for 1-bedroom listings to $2,853 for 3-bedrooms, with 2-bedrooms landing at $1,856. The 3-bedroom segment generates more than double the revenue of 1-bedrooms, underscoring the outsized return potential of larger units in this market.

Average annual revenue by property size in Matthews

At $34,240 per year, 3-bedroom properties generate the highest annual revenue in Matthews — about 54% more than 2-bedrooms ($22,277) and more than double what 1-bedrooms earn ($15,591). For investors weighing acquisition costs against income potential, 3-bedroom configurations offer the strongest top-line case.

Most common amenities for Airbnb listings in Matthews

Kitchen (100%) and parking (98%) are essentially table stakes in Matthews, reflecting a suburban market where guests expect home-like conveniences. Self check-in (90%), washer (90%), and dryer (88%) are also near-universal, while workspace availability in 63% of listings signals meaningful demand from business and remote-work travelers.

Understanding Matthews's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Matthews earns a 52 out of 100 on Rabbu's ROI Score, placing it in the "Competitive Opportunity" band — meaning the market has real demand but requires sharper deal sourcing to generate attractive returns. The below-average revenue-to-price ratio is the primary drag, driven by home values averaging over $707K against modest annual revenues, while occupancy stability and supply/demand balance both rate as average. Investors interested in Matthews should pair this data with thorough local regulatory research and target the 3-bedroom segment, where performance metrics meaningfully outpace the market average.

Short-Term Rental Regulations in Matthews

Understanding local STR regulations is essential before investing in Matthews. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Matthews, NC may need to obtain a permit or register their property with the Town of Matthews or Mecklenburg County. Investors should verify current STR registration requirements directly with local planning or zoning offices before listing a property.

Key Restrictions

Common restrictions in North Carolina suburban markets like Matthews can include occupancy limits, minimum stay requirements, noise and parking regulations, and HOA covenants that may prohibit or limit short-term rentals. Investors purchasing in planned communities or subdivisions should review HOA bylaws carefully, as these can be more restrictive than municipal rules.

Tax Obligations

STR hosts in North Carolina are typically subject to state and local occupancy taxes, as well as applicable sales tax on short-term accommodations. Platforms like Airbnb often collect and remit a portion of these taxes automatically, but hosts should confirm their full obligations with the North Carolina Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Matthews can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Matthews is likely to see continued supply growth as investor interest in the Charlotte metro remains robust. Seasonal patterns suggest revenue will peak during summer months (July averaging $2,905) with a softer January dip to around $1,770, so investors should plan cash flow around a roughly $1,100 monthly swing. ADR may edge up modestly by 1–3% as new hosts professionalize their offerings, though occupancy could face downward pressure if supply continues expanding at its recent pace. Selective investors targeting 3-bedroom properties — which already outperform smaller units on both occupancy and RevPAN — are best positioned to weather these dynamics."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Matthews, NC

What is the average Airbnb occupancy rate in Matthews?

The average Airbnb occupancy rate in Matthews is currently 30%, which is slightly below the North Carolina state average of 34%. Occupancy varies significantly by property size — 3-bedroom listings average 36%, while 2-bedroom units see just 17%. Investors targeting higher occupancy should focus on larger properties and competitive pricing strategies.

How much do Airbnb hosts make in Matthews?

On average, Airbnb hosts in Matthews earn approximately $2,443 per month, or about $29,323 annually based on trailing 12-month performance. Earnings vary considerably by property size: 3-bedroom listings average $2,853 per month ($34,240 annually), while 1-bedroom units average $1,299 per month ($15,591 annually). Individual results depend on factors like property quality, pricing strategy, and guest experience.

Is Matthews a good market for Airbnb investment?

Matthews scores a 52 out of 100 on Rabbu's ROI Score, classified as a "Competitive Opportunity." This means investor interest and demand are present, but higher home values (averaging $707,714) and moderate occupancy rates require more selective deal sourcing. The 3-bedroom segment shows the strongest performance, and investors who can acquire below-market or optimize operations have the best shot at solid returns.

What is the average daily rate (ADR) for Airbnb in Matthews?

The average daily rate for Airbnb listings in Matthews is $168, which is below the North Carolina state average of $262. ADR scales with property size: 1-bedroom units average $93, 2-bedrooms average $134, and 3-bedrooms command $190 per night. The suburban location and proximity to Charlotte position Matthews as a more affordable alternative to downtown options.

Are short-term rentals legal in Matthews?

Short-term rentals generally operate in Matthews, NC, but local regulations may require permits, registration, or compliance with zoning rules. HOA restrictions can also apply in many Matthews neighborhoods. Investors should check with the Town of Matthews and Mecklenburg County planning departments, as well as any applicable HOA, before purchasing or listing a property.

When is peak season for Airbnb in Matthews?

Peak season in Matthews runs through the summer months, with July leading at an average revenue of $2,905 per listing. June ($2,601), August ($2,742), and March ($2,648) also perform above the annual average. January is the softest month at $1,770, though the seasonal swing is moderate compared to vacation-driven markets.

How many Airbnbs are there in Matthews?

As of April 2026, there are 41 active Airbnb listings in Matthews. The market is dominated by 3-bedroom properties (18 listings), followed by 1-bedroom (10 listings) and 2-bedroom (8 listings) units. Year-over-year listing growth has been significant at 165%, indicating rapidly increasing investor activity in this suburban Charlotte market.

How is Airbnb revenue calculated in Matthews?

The annual and monthly revenue figures shown for Matthews are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Matthews, NC market
• Average daily rates, occupancy rates, and RevPAN tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns covering bedroom-level supply, pricing, and revenue data
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.