Maysville, KY Airbnb Market Data, Statistics, and Occupancy Rates

Maysville Short-Term Rental Market Overview

Maysville, KY is a compact short-term rental market with just 19 active Airbnb listings and average home values around $294,382, creating a relatively low barrier to entry for investors. The market posts an average annual revenue of $21,103 per listing, with an ADR of $166 — roughly half the Kentucky state average — while occupancy sits at 30%, slightly above the state's 28%. With a 156% year-over-year increase in active listings signaling growing investor interest, Maysville presents a small-town opportunity worth a closer look for those comfortable with modest revenue and an emerging supply landscape.

Key Market Statistics

According to Rabbu market data, the Maysville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Maysville

Maysville appeals to investors seeking affordable property acquisition paired with a small but growing short-term rental market that benefits from its Ohio River location and small-town charm.

Expert Market Assessment

"Maysville earns an ROI score of 55 out of 100, placing it in the "Attractive Opportunity" range — a market that offers reasonable fundamentals rather than blockbuster returns. Revenue relative to property prices is average, which is encouraging given the low acquisition cost, but occupancy stability and growth trends currently sit below average, meaning investors should be prepared for softer months. Seasonality is a notable factor: July stands out as the clear revenue peak at $2,827, while April dips to just $1,102, creating a spread of over $1,700 between the best and weakest months. For investors who can manage through slower periods and capitalize on summer demand, Maysville offers a viable small-market entry point."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Maysville

Average revenue by month in Maysville

Maysville shows pronounced seasonality, with July delivering peak revenue of $2,827 — more than double April's low of $1,102. The summer months (June through August) are the strongest earning period, while spring and late fall dip noticeably, so investors should budget for meaningful cash-flow swings throughout the year.

Active Airbnb listings by property size in Maysville

Supply in Maysville is concentrated in smaller properties, with 2-bedroom listings (7) making up the largest share followed by 3-bedrooms (5). The absence of reported 1-bedroom or 4+ bedroom listings in the data could signal an underserved niche for investors willing to differentiate on size.

Average daily rate (ADR) by property size in Maysville

ADR scales modestly from $143 for 2-bedroom properties to $177 for 3-bedrooms, a 24% premium for the added bedroom. Given that 2-bedrooms also achieve higher occupancy, the extra rate for 3-bedrooms may not fully offset the lower booking frequency.

Average RevPAN by property size in Maysville

Two-bedroom properties deliver the strongest RevPAN at $49 per available night, compared to just $33 for 3-bedrooms. This gap largely reflects the occupancy advantage of smaller units, making 2-bedrooms the more efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Maysville

Occupancy diverges sharply by size: 2-bedroom listings fill 35% of available nights versus only 19% for 3-bedroom units. For investors prioritizing steady bookings and cash-flow consistency, the smaller configuration appears significantly more reliable in this market.

Average monthly revenue by property size in Maysville

Two-bedroom properties lead with average monthly revenue of $1,621 compared to $1,457 for 3-bedrooms, a roughly 11% edge. The gap is driven primarily by the occupancy advantage of 2-bedroom units rather than rate differences.

Average annual revenue by property size in Maysville

On an annual basis, 2-bedroom listings generate approximately $19,462 while 3-bedrooms bring in $17,491. For investors evaluating return potential against acquisition and furnishing costs, the 2-bedroom configuration currently offers the stronger revenue-to-expense profile in Maysville.

Most common amenities for Airbnb listings in Maysville

Every active listing in Maysville offers parking (100%), and nearly all include a kitchen (95%), washer (90%), dryer (90%), and self check-in (90%) — these are table stakes for competing in this market. Outdoor amenities like backyards (68%) and patios (63%) are common as well, while pet-friendliness (37%) and lake/waterfront access (5%) represent differentiators that could help a listing stand out.

Understanding Maysville's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Maysville's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, meaning the fundamentals support a viable STR investment but with some caveats. The revenue-to-price ratio is average — encouraging given sub-$300K home values — though both occupancy stability and market growth trend below average, indicating the market is still maturing. Investors should pair this data with thorough research into local regulations and demand drivers to determine whether Maysville aligns with their return expectations and risk tolerance.

Short-Term Rental Regulations in Maysville

Understanding local STR regulations is essential before investing in Maysville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Maysville, Kentucky may be required to obtain a business license or STR permit through the city or Mason County. Investors should verify current requirements directly with the City of Maysville and the Kentucky Secretary of State's office before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules can also impose additional limitations, and any applicable permit caps or zoning restrictions should be confirmed with local planning authorities.

Tax Obligations

STR operators in Kentucky are generally subject to state sales tax and may owe local transient room or occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Kentucky Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Maysville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Maysville's STR market is likely to continue absorbing new supply as listing growth has been rapid. Occupancy may face modest downward pressure if supply outpaces demand, though the market's summer peak — July revenue reached $2,827 — suggests seasonal tourism and travel along the Ohio River corridor will keep supporting warm-weather bookings. Investors should plan for ADR to hold in the $160–$175 range and annual revenue per listing in the $19,000–$22,000 band, with individual results varying based on property quality and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Maysville, KY

What is the average Airbnb occupancy rate in Maysville?

The average Airbnb occupancy rate in Maysville is currently 30%, which edges slightly above the Kentucky state average of 28%. Occupancy varies by property size, with 2-bedroom units achieving 35% and 3-bedroom listings averaging 19%. These figures reflect the trailing 12 months of booking data across active listings in the market.

How much do Airbnb hosts make in Maysville?

Airbnb hosts in Maysville earn an average of $1,758 per month and approximately $21,103 per year based on historical 12-month booking data. Revenue varies by property size and season — 2-bedroom properties average $19,462 annually while 3-bedroom units bring in about $17,491. Peak months like July can push monthly revenue above $2,800.

Is Maysville a good market for Airbnb investment?

Maysville holds an ROI score of 55 out of 100, rated as an 'Attractive Opportunity.' The market benefits from affordable home values averaging $294,382 and relatively low competition with only 19 active listings. However, occupancy stability and market growth trend below average, so investors should model conservatively and factor in seasonal revenue swings before committing.

What is the average daily rate (ADR) for Airbnb in Maysville?

The average daily rate for Airbnb listings in Maysville is $166, which is about half the Kentucky state average of $333. ADR ranges from $143 for 2-bedroom properties to $177 for 3-bedroom units. While the rate is modest, it aligns with the market's lower property values and small-town positioning.

Are short-term rentals legal in Maysville?

Short-term rentals can be operated in Maysville, KY, though operators may need to obtain appropriate permits or business licenses from the city or county. Regulations can change, so prospective hosts should confirm current rules with the City of Maysville and relevant Kentucky state agencies before purchasing or listing a property.

When is peak season for Airbnb in Maysville?

Peak season in Maysville runs through the summer months, with July delivering the highest average revenue at $2,827 per listing. August ($2,338) and June ($1,946) also perform well above the annual average. The slowest months tend to be March and April, when revenue dips to around $1,100–$1,200.

How many Airbnbs are there in Maysville?

As of April 2026, there are 19 active Airbnb listings in Maysville. The market has seen significant growth, with a 156% year-over-year increase in active listings. The supply is concentrated in 2-bedroom (7 listings) and 3-bedroom (5 listings) properties, with the remaining listings in other configurations.

How is Airbnb revenue calculated in Maysville?

The annual and monthly revenue figures for Maysville are derived from the trailing 12 months of historical booking performance across active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively a listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Maysville, KY
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenities across active listings in the market
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.