Mccall, ID Airbnb Market Data, Statistics, and Occupancy Rates

Mccall Short-Term Rental Market Overview

McCall, Idaho offers a mountain-lake resort experience that draws visitors year-round for skiing, boating, and outdoor recreation — but high property prices create a challenging entry point for STR investors. With an average daily rate of $312 (well above Idaho's $277 state average) and average annual revenue of $33,328 across 295 active listings, the market rewards well-positioned properties while demanding careful deal sourcing. The ROI score of 42 out of 100 reflects strong investor interest paired with elevated acquisition costs that compress returns.

Key Market Statistics

According to Rabbu market data, the Mccall short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Mccall

McCall appeals to investors seeking exposure to a four-season resort market with strong nightly rates, though success hinges on property selection and managing seasonal cash-flow swings.

Expert Market Assessment

"McCall presents a moderate-opportunity market where the revenue upside is real but not easy to capture. Pronounced seasonality defines the financial picture: July delivers $6,025 in average monthly revenue while April bottoms out at just $904, creating a six-to-one swing that investors must plan around. The below-average revenue-to-price ratio — driven by home values averaging $1.35M against $33,328 in annual revenue — means gross yields hover near 2.5%, making it essential to target properties that can outperform the market average. Larger homes and those with standout amenities like hot tubs and lake access are best positioned to command premium rates and fill more nights."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mccall

Average revenue by month in Mccall

McCall's revenue is heavily seasonal, peaking in July at $6,025 and bottoming in April at just $904 — a nearly 7x spread that underscores the importance of summer bookings. A secondary winter peak in January ($3,087) and February ($3,012) provides meaningful supplemental income for investors who can attract ski-season guests.

Active Airbnb listings by property size in Mccall

Three-bedroom properties dominate McCall's supply with 112 listings (38% of the market), followed by 2-bedrooms (62) and 4-bedrooms (61). Studios (10), 1-bedrooms (21), and 5+ bedroom properties are comparatively underrepresented, which could signal less competition for investors targeting those segments.

Average daily rate (ADR) by property size in Mccall

ADR scales sharply with size in McCall — from $141 for 1-bedroom units to $991 for 6+ bedroom properties, reflecting strong group and family demand willing to pay premium rates for larger accommodations. The jump from 4-bedrooms ($362) to 5-bedrooms ($492) and especially 6+ bedrooms ($991) suggests an outsized pricing premium for properties that can host larger parties.

Average RevPAN by property size in Mccall

RevPAN climbs steadily from $50 for studios to $381 for 6+ bedroom homes, indicating that larger properties generate significantly more revenue per available night even after accounting for occupancy. The gap widens dramatically at the top end, with 6+ bedroom properties delivering more than double the RevPAN of 5-bedroom units ($149).

Average occupancy rates by property size in Mccall

Occupancy rates are relatively flat across property sizes in McCall, ranging from 30% for 5-bedrooms to 39% for 1-bedrooms, with most categories clustered around 32–35%. This narrow band means the revenue advantage of larger properties is primarily driven by rate rather than higher fill rates, giving larger homes strong per-night economics despite similar booking frequency.

Average monthly revenue by property size in Mccall

Monthly revenue roughly doubles from studios ($1,621) to 4-bedrooms ($3,542) and then accelerates sharply — 5-bedroom properties average $4,849 per month while 6+ bedrooms generate $9,782, making the largest homes the clear revenue leaders. Smaller units below 3 bedrooms stay under the market-wide average of $2,777, suggesting limited standalone income potential at those sizes.

Average annual revenue by property size in Mccall

Annual revenue ranges from $19,460 for studios to $117,386 for 6+ bedroom properties, with each bedroom increment adding meaningfully to the total. For investors focused on maximizing gross revenue, 5-bedroom ($58,195) and 6+ bedroom homes offer the strongest earning potential, though acquisition costs and operating expenses for these larger properties must be carefully weighed.

Most common amenities for Airbnb listings in Mccall

Kitchens (97%), parking (96%), and self check-in (92%) are near-universal in McCall, reflecting baseline guest expectations for a mountain vacation rental market. Outdoor-oriented amenities like BBQ grills (80%), patios (75%), and hot tubs (41%) are strong differentiators, while lake access (19%) remains a premium feature that could command significant rate premiums for properties that offer it.

Understanding Mccall's ROI Score: 42/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

McCall's ROI score of 42 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where strong demand and premium rates are counterbalanced by high acquisition costs and inconsistent occupancy. The below-average revenue-to-price ratio (driven by $1.35M average home values) and below-average occupancy stability are the primary constraints, though above-average market growth and balanced supply/demand dynamics offer upside for well-chosen properties. Investors should pair this data with thorough local regulatory research and focus on properties that can outperform the market average through size, amenities, or location advantages.

Short-Term Rental Regulations in Mccall

Understanding local STR regulations is essential before investing in Mccall. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in McCall, Idaho may be required to obtain permits or register their properties with city authorities before listing. Investors should verify current permit requirements directly with the City of McCall and Valley County, as local rules can evolve.

Key Restrictions

Common STR restrictions in mountain resort communities like McCall can include occupancy limits tied to bedroom count, minimum stay requirements during certain seasons, noise ordinances, parking mandates, and caps on the number of permits issued. HOA covenants in many McCall subdivisions may impose additional restrictions or outright prohibit short-term rentals, so reviewing CC&Rs before purchasing is critical.

Tax Obligations

Short-term rental hosts in Idaho are typically subject to state sales tax and local lodging or resort city taxes, which platforms like Airbnb may collect and remit on behalf of hosts. Investors should confirm their specific obligations with Idaho's Tax Commission and local McCall authorities to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mccall can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, McCall's STR market is likely to see continued demand growth — the market growth trend scores above average, and active listings surged 252% year-over-year, signaling rising investor confidence. Summer months should remain the primary revenue driver, with July and August ADRs supporting the bulk of annual income, while winter ski season provides a secondary peak. Expect occupancy to hover in the 30–40% range market-wide, though larger properties with premium amenities could outperform. Investors should anticipate modest ADR increases of 2–4% but should underwrite conservatively given the below-average occupancy stability."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mccall, ID

What is the average Airbnb occupancy rate in Mccall?

The average Airbnb occupancy rate in McCall is currently 33%, which falls below Idaho's state average of 41%. Occupancy varies by property size, with 1-bedroom units performing best at 39% and 5-bedroom homes seeing the lowest occupancy at 30%. The relatively modest occupancy reflects McCall's seasonal nature as a resort town, where summer and winter peaks are offset by quieter shoulder seasons.

How much do Airbnb hosts make in Mccall?

On average, Airbnb hosts in McCall earn approximately $2,777 per month or $33,328 per year based on trailing 12-month performance data. Revenue scales significantly with property size — studios average $19,460 annually while 6+ bedroom properties can earn up to $117,386 per year. Peak months like July can generate over $6,000 in a single month, while the slowest month (April) averages around $904.

Is Mccall a good market for Airbnb investment?

McCall earns an ROI score of 42 out of 100, placing it in the 'Competitive Opportunity' category. The market features strong nightly rates ($312 ADR) and above-average growth trends, but high home values averaging $1.35M and below-average occupancy stability mean investors need to be strategic. Larger properties tend to deliver the best returns, and success often depends on targeting premium listings with amenities that justify higher rates and attract bookings in shoulder seasons.

What is the average daily rate (ADR) for Airbnb in Mccall?

The average daily rate for Airbnb listings in McCall is $312, which is 13% higher than Idaho's statewide average of $277. ADR varies substantially by property size, ranging from $141 for 1-bedroom units to $991 for properties with 6 or more bedrooms. This premium pricing reflects McCall's status as a desirable mountain-lake destination.

Are short-term rentals legal in Mccall?

Short-term rentals operate in McCall, Idaho, with 295 active Airbnb listings currently in the market. However, local regulations regarding permits, zoning, and operational requirements can change. Prospective investors should contact the City of McCall and Valley County directly to confirm current STR rules, including any permit requirements, occupancy limits, or restrictions that may apply.

When is peak season for Airbnb in Mccall?

Peak season in McCall centers on summer, with July ($6,025 average monthly revenue) and August ($5,187) dramatically outperforming the rest of the year. A secondary winter peak occurs in January ($3,087) and February ($3,012), driven by ski season at nearby Brundage Mountain. April is the slowest month at just $904 in average revenue, making the shoulder seasons a key consideration for cash-flow planning.

How many Airbnbs are there in Mccall?

There are currently 295 active Airbnb listings in McCall as of April 2026. The market has experienced significant growth, with a 252% year-over-year increase in active listings. Three-bedroom properties dominate the supply at 112 listings, followed by 2-bedroom (62) and 4-bedroom (61) units.

How is Airbnb revenue calculated in Mccall?

The annual and monthly revenue figures for McCall are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks (like July at $6,025) and slower months (like April at $904) because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the McCall, Idaho market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data reflecting current listing features across the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent regulatory changes or market shifts. Individual property results vary based on location, quality, pricing strategy, and operational management.