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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Mcdonough presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Mcdonough, GA is a small but fast-growing short-term rental market south of Atlanta, with just 36 active Airbnb listings and an impressive 85% year-over-year growth in supply. Average annual revenue comes in at $23,073 on a $194 ADR, though occupancy at 28% trails the Georgia state average of 32%. The market's compact size and rapid expansion signal emerging investor interest, but the below-average occupancy rate means careful property selection and pricing strategy are essential to generating consistent returns.
According to Rabbu market data, the Mcdonough short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 36 |
| Average Daily Rate (ADR) | vs. $299 state avg. | $194 |
| Average Occupancy Rate | vs. 32% state avg. | 28% |
| RevPAN | ADR * Occupancy Rate | $54 |
| Average Monthly Revenue | Historical 12-month average | $1,922 |
| Average Annual Revenue | Historical 12-month average | $23,073 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Mcdonough appeals to investors seeking an affordable entry point into the greater Atlanta corridor, where rapid supply growth signals rising demand but also calls for disciplined deal selection.
Key investment factors
"Mcdonough presents a competitive opportunity where the numbers reward selectivity rather than broad-stroke buying. Revenue seasonality is moderate — the gap between the strongest month (July at $2,458) and weakest (February at $1,506) is roughly 63%, indicating meaningful but manageable swings. Below-average occupancy stability is the primary headwind; investors will want to target property sizes and amenity packages that maximize bookings. The 3-bedroom segment stands out with the highest occupancy at 40% and a solid RevPAN of $72, while 4-bedroom homes lead on raw revenue despite lower fill rates."
— Rabbu Market Analysis Team
Revenue in Mcdonough peaks in July at $2,458 and dips to its lowest in February at $1,506, creating a roughly 63% spread that reflects moderate seasonality. A secondary bump in September ($2,279) suggests fall travel demand, while winter months hover around $1,500–$1,900 — investors should budget for leaner cash flow from January through April.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,547 |
| February |
|
$1,506 |
| March |
|
$1,874 |
| April |
|
$1,759 |
| May |
|
$1,916 |
| June |
|
$2,082 |
| July |
|
$2,458 |
| August |
|
$1,948 |
| September |
|
$2,279 |
| October |
|
$1,922 |
| November |
|
$1,876 |
| December |
|
$1,900 |
The 36 active listings skew toward larger homes, with 3-bedroom properties leading at 13 listings followed by 4-bedrooms at 11 and 1-bedrooms at 9. The absence of 2-bedroom and 5+ bedroom listings in the data could signal an underserved niche, though investors should validate local demand before targeting those sizes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
9 |
| 3 bedrooms |
|
13 |
| 4 bedrooms |
|
11 |
ADR climbs steeply with bedroom count: 1-bedroom units average just $77 per night, while 3-bedrooms reach $183 and 4-bedrooms command $266. The jump from 3 to 4 bedrooms adds $83 to the nightly rate, suggesting that larger properties capture a meaningful premium — likely from families and groups willing to pay more for space.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$77 |
| 3 bedrooms |
|
$183 |
| 4 bedrooms |
|
$266 |
Three-bedroom properties deliver the strongest RevPAN at $72, edging out 4-bedrooms at $62 despite the latter's higher ADR — a reflection of the occupancy gap between the two sizes. One-bedroom listings trail significantly at $17 RevPAN, indicating they struggle to generate meaningful per-night revenue in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$17 |
| 3 bedrooms |
|
$72 |
| 4 bedrooms |
|
$62 |
Occupancy rates vary dramatically by size, with 3-bedroom homes filling 40% of available nights compared to just 23–24% for 1-bedroom and 4-bedroom properties. For investors prioritizing consistent cash flow, the 3-bedroom segment offers the most reliable booking volume in Mcdonough.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
23% |
| 3 bedrooms |
|
40% |
| 4 bedrooms |
|
24% |
Four-bedroom properties lead on monthly revenue at $2,781, nearly doubling the $1,626 earned by 3-bedroom listings and tripling the $898 from 1-bedroom units. However, the 3-bedroom segment's higher occupancy means its revenue is more consistently earned, while 4-bedroom income may be lumpier due to fewer but higher-value bookings.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$898 |
| 3 bedrooms |
|
$1,626 |
| 4 bedrooms |
|
$2,781 |
Annual revenue scales substantially with size: 4-bedroom homes generate $33,376, 3-bedrooms bring in $19,522, and 1-bedrooms earn $10,783. Given Mcdonough's average home value of $450,947, investors should carefully model acquisition costs against these revenue tiers to determine which configuration delivers the best yield for their budget.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$10,783 |
| 3 bedrooms |
|
$19,522 |
| 4 bedrooms |
|
$33,376 |
Parking and a kitchen are near-universal at 94% of listings, reflecting guest expectations for a home-like stay with car-dependent access — consistent with Mcdonough's suburban setting. Washer (89%), self check-in (83%), and dryer (83%) round out the top five, while differentiators like hot tubs and pools appear in only 17% of listings, presenting a potential competitive edge for investors willing to add those features.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
94% |
| Kitchen |
|
94% |
| Washer |
|
89% |
| Self Check-in |
|
83% |
| Dryer |
|
83% |
| Backyard |
|
75% |
| Workspace |
|
72% |
| Outdoor Furniture |
|
56% |
| Patio or Balcony |
|
56% |
| BBQ Grill |
|
47% |
| Pets |
|
22% |
| Hot Tub |
|
17% |
| Pool |
|
17% |
| Gym |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Mcdonough Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Mcdonough's ROI Score of 38 out of 100 places it in the Competitive Opportunity band, meaning returns are possible but require sharper deal sourcing. The revenue-to-price ratio and supply/demand balance both rate as average, while above-average market growth is offset by below-average occupancy stability — the key drag on the score. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 3-bedrooms) that have demonstrated stronger occupancy to improve their odds of a solid return.
Understanding local STR regulations is essential before investing in Mcdonough. Here's the current regulatory landscape:
Operators looking to run a short-term rental in Mcdonough, Georgia should verify whether the city or Henry County requires a business license, short-term rental permit, or registration. Local requirements can change quickly in growing markets, so confirming directly with the City of Mcdonough or Henry County planning department is strongly recommended before listing.
Common restrictions in Georgia municipalities can include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and caps on the number of permits issued. HOA and subdivision covenants may also impose their own rules on short-term rentals, which can be stricter than local government regulations.
Short-term rental hosts in Georgia are generally subject to state sales tax, local hotel/motel excise taxes, and potentially county-level lodging taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm with a local tax professional to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mcdonough can provide current regulatory guidance.
Financing an Airbnb investment in Mcdonough requires lenders who understand STR income. Rabbu partner lenders offer:
"With listing supply growing at 85% year over year, Mcdonough is clearly on investors' radar — but absorbing that new inventory will depend on whether demand keeps pace. Over the next 12–18 months, we estimate occupancy could stabilize in the 28–32% range as the market matures, with ADR potentially holding steady or rising modestly by 1–3% given the relatively affordable $194 rate compared to the $299 Georgia average. Seasonal peaks in July and September should continue to provide revenue uplift, while winter months may remain softer. Investors who enter now should plan for a ramp-up period as the market finds its equilibrium between supply and demand."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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