Mckinleyville, CA Airbnb Market Data, Statistics, and Occupancy Rates

Mckinleyville Short-Term Rental Market Overview

Mckinleyville, a small coastal community in Humboldt County, California, offers a niche short-term rental market with 58 active Airbnb listings and an average annual revenue of $31,971. With an average daily rate of $171—well below California's $551 state average—the market is accessible for guests seeking affordable coastal getaways, though occupancy sits at 31% versus the 43% state benchmark. The ROI score of 53 out of 100 reflects a competitive opportunity where selective deal sourcing and smart property sizing can make the difference between modest returns and strong cash flow.

Key Market Statistics

According to Rabbu market data, the Mckinleyville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Mckinleyville

Investors look to Mckinleyville for its relatively affordable entry prices compared to other California coastal markets, combined with above-average occupancy stability that supports predictable—if modest—cash flow.

Expert Market Assessment

"Mckinleyville represents a competitive but specialized opportunity for STR investors willing to navigate a seasonal market with growing supply. Revenue peaks sharply in July ($4,373) and August ($4,340), while winter months dip to around $1,491–$1,595, creating a nearly 3:1 spread that demands careful financial planning. The 205% year-over-year growth in listings signals rising investor interest, which could compress margins if demand doesn't keep pace. Still, above-average occupancy stability and the appeal of Humboldt County's natural landscape give well-positioned properties—especially larger ones—room to outperform."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mckinleyville

Average revenue by month in Mckinleyville

Mckinleyville shows strong summer seasonality, with July ($4,373) and August ($4,340) generating nearly three times the revenue of the slowest months like January ($1,491) and February ($1,595). Investors should expect roughly 55–60% of annual revenue to concentrate in the May–September window, making cash-flow planning for the off-season essential.

Active Airbnb listings by property size in Mckinleyville

One-bedroom units dominate the supply with 27 of 58 total listings (47%), while 4-bedroom properties are the scarcest at just 5 listings. The limited supply of larger homes—combined with their stronger revenue metrics—could represent an opportunity for investors willing to acquire multi-bedroom properties in an underserved segment.

Average daily rate (ADR) by property size in Mckinleyville

ADR scales steadily from $119 for 1-bedroom listings to $317 for 4-bedroom properties, a 2.7x premium that reflects strong group-travel pricing power. The jump from 3-bedrooms ($220) to 4-bedrooms ($317) is particularly notable, suggesting families and larger groups are willing to pay significantly more for extra space.

Average RevPAN by property size in Mckinleyville

Four-bedroom properties deliver a standout RevPAN of $118—more than double the next-best size (2-bedrooms at $52) and nearly triple the 1-bedroom figure of $41. This outsized RevPAN indicates that 4-bedroom units combine both strong nightly rates and above-average occupancy to produce the best per-night revenue efficiency in the market.

Average occupancy rates by property size in Mckinleyville

Occupancy rates range from 20% for 3-bedroom listings to 37% for 4-bedroom properties, with 1-bedrooms close behind at 35%. The relatively weak 3-bedroom occupancy (20%) compared to neighboring size categories is a cautionary signal for investors eyeing that segment, while 4-bedrooms offer the most consistent booking activity.

Average monthly revenue by property size in Mckinleyville

Two-bedroom listings lead monthly revenue at $3,917, narrowly edging out 4-bedrooms at $3,850, while 1-bedroom units trail at $2,054. Three-bedroom properties land in the middle at $2,892, underperforming their ADR potential due to lower occupancy—a gap that operationally savvy hosts may be able to close.

Average annual revenue by property size in Mckinleyville

On an annual basis, 2-bedroom properties generate the highest revenue at $47,011, followed closely by 4-bedrooms at $46,206—both roughly double the 1-bedroom figure of $24,649. Given the smaller supply of 4-bedroom listings and their strong RevPAN, that configuration may offer the best return potential for investors who can secure a competitively priced property.

Most common amenities for Airbnb listings in Mckinleyville

Parking (98%) and kitchens (95%) are near-universal, reflecting Mckinleyville's character as a drive-to, self-catering destination. Outdoor amenities like backyards (81%), patios (64%), and BBQ grills (52%) are also prevalent, while differentiators like hot tubs (21%) and EV chargers (7%) remain relatively rare—offering potential competitive advantages for hosts who invest in them.

Understanding Mckinleyville's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Mckinleyville's ROI Score of 53 out of 100 places it in the "Competitive Opportunity" band, indicating real potential for returns that requires more deliberate property and deal selection. The score reflects an average revenue-to-price ratio and above-average occupancy stability, offset by below-average marks for market growth trend and supply/demand balance—the latter driven by the rapid 205% year-over-year increase in listings. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 4-bedrooms) that outperform the market's aggregate metrics.

Short-Term Rental Regulations in Mckinleyville

Understanding local STR regulations is essential before investing in Mckinleyville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Mckinleyville and Humboldt County, California, may need to obtain permits or register their rental property with the county. Investors should verify current permit requirements directly with Humboldt County's planning department before listing a property.

Key Restrictions

Common STR restrictions in California communities can include occupancy limits, minimum-stay requirements, noise ordinances, parking mandates, and caps on the number of permits issued in a given area. HOA rules may impose additional limitations, so investors should review any covenants or community regulations that apply to a prospective property.

Tax Obligations

California hosts are generally subject to transient occupancy taxes, and Humboldt County may levy its own local TOT on short-term stays. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full tax obligations with county and state authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mckinleyville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Mckinleyville's STR market is expected to maintain its pronounced summer seasonality, with July and August likely continuing to drive the bulk of annual revenue. ADR may see modest increases in the range of 1–3% as listing supply stabilizes after significant recent growth (205% year-over-year increase in active listings). Occupancy rates could face near-term pressure from this supply expansion, and investors should plan conservatively around 28–33% annual occupancy until the market absorbs new inventory. Properties that differentiate with strong amenities and target larger group travelers may outperform these averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mckinleyville, CA

What is the average Airbnb occupancy rate in Mckinleyville?

The average Airbnb occupancy rate in Mckinleyville is currently 31%, which falls below the California state average of 43%. Occupancy varies by property size, with 4-bedroom listings achieving the highest rate at 37% and 3-bedroom units sitting lowest at 20%. These figures reflect the market's seasonal nature, where summer months drive significantly higher booking activity than the rest of the year.

How much do Airbnb hosts make in Mckinleyville?

Airbnb hosts in Mckinleyville earn an average of $2,664 per month and approximately $31,971 per year based on trailing 12-month historical data. Revenue varies considerably by property size—2-bedroom listings lead at $3,917/month ($47,011 annually), while 1-bedroom units average $2,054/month ($24,649 annually). Summer months like July and August can generate over $4,300, while winter months may yield around $1,500.

Is Mckinleyville a good market for Airbnb investment?

Mckinleyville earns a Rabbu ROI Score of 53 out of 100, placing it in the "Competitive Opportunity" category. The market benefits from above-average occupancy stability and an affordable entry point relative to other California coastal areas, with average home values around $635,024. However, below-average market growth trends and a rapidly expanding supply of listings mean investors need to be selective about property type and pricing strategy. Larger properties, particularly 4-bedroom units, show the strongest revenue potential relative to their occupancy.

What is the average daily rate (ADR) for Airbnb in Mckinleyville?

The average daily rate for Airbnb listings in Mckinleyville is $171, which is significantly below California's statewide average of $551. ADR scales with property size: 1-bedroom listings average $119/night, 2-bedrooms average $189, 3-bedrooms average $220, and 4-bedroom properties command the highest rates at $317/night.

Are short-term rentals legal in Mckinleyville?

Short-term rentals can operate in Mckinleyville, though hosts may need to obtain permits or register with Humboldt County. Regulations can include occupancy limits, noise restrictions, and parking requirements. As local rules can change, investors should verify the latest requirements directly with Humboldt County's planning and permitting offices before purchasing or listing a property.

When is peak season for Airbnb in Mckinleyville?

Peak season in Mckinleyville runs from June through August, with July being the top-earning month at an average of $4,373 in revenue, closely followed by August at $4,340. Revenue drops considerably in winter, with January averaging just $1,491. This roughly 3:1 seasonal spread means investors should budget for slower months and consider strategies like mid-term rentals to supplement off-season income.

How many Airbnbs are there in Mckinleyville?

As of April 2026, there are 58 active Airbnb listings in Mckinleyville. The supply is dominated by 1-bedroom properties (27 listings), followed by 2-bedrooms (12), 3-bedrooms (11), and 4-bedrooms (5). The market has seen significant recent growth, with a 205% year-over-year increase in active listings.

How is Airbnb revenue calculated in Mckinleyville?

The annual and monthly revenue figures for Mckinleyville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Mckinleyville market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing 12-month data
• Revenue estimates by property size derived from historical booking performance of comparable listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations and competitive gaps

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and current market snapshots; actual results will vary based on property condition, location, pricing, and management. Local regulations, permit requirements, and tax obligations may change; investors should verify current rules with Humboldt County and relevant California authorities before purchasing or operating an STR.