Mcminnville, OR Airbnb Market Data, Statistics, and Occupancy Rates

Mcminnville Short-Term Rental Market Overview

McMinnville, Oregon — the heart of Willamette Valley wine country — presents an attractive short-term rental opportunity with an ROI score of 58 out of 100. With 81 active Airbnb listings generating an average annual revenue of $42,486, the market benefits from strong seasonal tourism tied to the region's renowned vineyards and tasting rooms. While the average daily rate of $227 sits well below Oregon's $383 state average, above-average occupancy stability suggests consistent demand from leisure travelers seeking wine-country getaways.

Key Market Statistics

According to Rabbu market data, the Mcminnville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Mcminnville

McMinnville attracts STR investors because of its position as Oregon's premier wine-country destination, offering a blend of leisure-driven weekend demand and seasonal tourism that supports meaningful revenue for well-managed properties.

Expert Market Assessment

"McMinnville earns an "Attractive Opportunity" designation, driven by its solid occupancy stability and a revenue-to-price ratio that sits at the market average. Seasonality is pronounced — revenue peaks in August at $5,865 per month and dips to $1,474 in January, creating a roughly 4:1 spread that investors need to account for in cash-flow planning. The below-average marks on market growth trend and supply/demand balance reflect the sharp 154% year-over-year increase in listings, which means newcomers are entering a more competitive landscape than a year ago. That said, the wine-country demand base remains a durable foundation, and investors who target the right property size and amenity mix can still capture meaningful returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mcminnville

Average revenue by month in Mcminnville

McMinnville's revenue curve follows a classic wine-country pattern, peaking in August at $5,865 and bottoming out in January at just $1,474 — a nearly 4x spread that underscores the importance of summer tourism. The May-through-October stretch accounts for the bulk of annual income, so investors should price aggressively during these months and consider minimum-stay strategies to reduce winter vacancy.

Active Airbnb listings by property size in Mcminnville

One-bedroom units dominate supply with 30 of the 81 active listings, while 2-bedroom and 3-bedroom properties each account for 17. With only 9 four-bedroom listings on the market, larger properties represent a less saturated segment that could offer differentiation and pricing power for investors willing to acquire bigger homes.

Average daily rate (ADR) by property size in Mcminnville

ADR scales meaningfully with size: 4-bedroom properties command $341 per night compared to $163 for 1-bedrooms, representing a 109% premium. Interestingly, 3-bedroom listings ($237) price slightly below 2-bedrooms ($259), suggesting that 2-bedroom units may benefit from tighter supply relative to demand or a stronger amenity mix in that segment.

Average RevPAN by property size in Mcminnville

Two-bedroom and 4-bedroom properties deliver the strongest RevPAN at $95 and $106 respectively, far outpacing 1-bedrooms ($41) and 3-bedrooms ($51). This gap indicates that the combination of higher nightly rates and better occupancy in the 2-bedroom and 4-bedroom segments translates into significantly more revenue per available night.

Average occupancy rates by property size in Mcminnville

Two-bedroom units lead occupancy at 37%, followed by 4-bedrooms at 31%, while 1-bedroom and 3-bedroom listings trail at 26% and 22% respectively. The notably lower occupancy for 3-bedroom properties — despite having equal supply to 2-bedrooms — suggests softer demand in that size segment, which investors should weigh carefully.

Average monthly revenue by property size in Mcminnville

Four-bedroom properties top the earnings chart at $4,589 per month, closely followed by 2-bedrooms at $4,417, while 1-bedroom units bring in a more modest $2,695. The gap between 3-bedroom ($3,566) and 2-bedroom performance reinforces that simply adding a bedroom doesn't guarantee higher income — occupancy and rate dynamics matter more.

Average annual revenue by property size in Mcminnville

On an annual basis, 4-bedroom homes lead with $55,078 in revenue, and 2-bedroom properties follow closely at $53,009 — both substantially outperforming 1-bedrooms ($32,349) and 3-bedrooms ($42,793). For investors targeting the best return potential relative to operating costs, the 2-bedroom configuration stands out as a strong value play given its competitive revenue and likely lower acquisition price compared to 4-bedroom homes.

Most common amenities for Airbnb listings in Mcminnville

Kitchen and parking are virtually table stakes at 89% prevalence each, and self check-in (84%) has become a near-universal expectation among McMinnville guests. Differentiators like hot tubs (4%) and EV chargers (5%) remain rare, presenting potential upside for hosts willing to invest in premium amenities that stand out in search results.

Understanding Mcminnville's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

McMinnville's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where healthy demand fundamentals coexist with some competitive headwinds. The score is buoyed by above-average occupancy stability and an average revenue-to-price ratio, but tempered by below-average marks on both market growth trend and supply/demand balance — largely driven by a rapid increase in new listings. Investors should pair these insights with thorough local regulatory research and a clear property-sizing strategy to maximize returns in this evolving wine-country market.

Short-Term Rental Regulations in Mcminnville

Understanding local STR regulations is essential before investing in Mcminnville. Here's the current regulatory landscape:

Permit Requirements

McMinnville, Oregon may require short-term rental operators to obtain a permit or business license before listing a property. Investors should verify current requirements directly with the City of McMinnville and Yamhill County, as local regulations can change and may include registration, safety inspections, or zoning restrictions.

Key Restrictions

Common STR restrictions in Oregon municipalities can include occupancy limits tied to bedroom count, minimum stay requirements, noise and nuisance ordinances, parking mandates, and caps on the number of permits issued in certain zones. HOA rules may impose additional restrictions, so reviewing covenants before purchasing is essential.

Tax Obligations

Short-term rental hosts in Oregon are typically subject to state transient lodging taxes and may owe additional local occupancy or tourism taxes in McMinnville. Platforms like Airbnb often collect and remit state-level taxes automatically, but hosts should confirm local tax obligations to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mcminnville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, McMinnville's STR market is likely to see continued summer-driven demand, with peak monthly revenues estimated to hold in the $5,500–$6,000 range during July and August. ADR may edge up modestly by 1–3% as wine tourism continues to mature, though the 154% year-over-year growth in active listings could temper occupancy gains if supply outpaces visitor growth. Investors should anticipate occupancy rates hovering around 26–37% depending on property size, with 2-bedroom and 4-bedroom units best positioned to capture the strongest booking volumes. Seasonal softness from November through February will remain a factor, so budgeting for leaner winter months is prudent."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mcminnville, OR

What is the average Airbnb occupancy rate in Mcminnville?

The average Airbnb occupancy rate in McMinnville is currently 28%, which trails the Oregon state average of 33%. Occupancy varies significantly by property size — 2-bedroom units lead at 37%, while 3-bedroom listings see just 22%. Investors targeting higher-occupancy segments may want to focus on 2-bedroom or 4-bedroom configurations, which tend to stay booked more consistently.

How much do Airbnb hosts make in Mcminnville?

Airbnb hosts in McMinnville earn an average of $3,540 per month and approximately $42,486 per year based on trailing 12-month booking data. Earnings vary considerably by property size: 4-bedroom listings lead with about $4,589 per month ($55,078 annually), while 1-bedroom units average $2,695 per month ($32,349 annually). Summer months are the strongest earners, with August reaching $5,865 in average monthly revenue.

Is Mcminnville a good market for Airbnb investment?

McMinnville holds an ROI score of 58 out of 100, placing it in the "Attractive Opportunity" tier. The market benefits from above-average occupancy stability and a reasonable revenue-to-price ratio, anchored by year-round wine-country tourism. However, below-average scores on market growth trend and supply/demand balance — partly driven by a 154% increase in active listings — mean the landscape is getting more competitive. Investors who choose the right property size and deliver a polished guest experience can still find meaningful returns.

What is the average daily rate (ADR) for Airbnb in Mcminnville?

The average daily rate for Airbnb listings in McMinnville is $227, which is notably lower than the Oregon state average of $383. ADR scales with property size: 1-bedroom units average $163, 2-bedrooms come in at $259, 3-bedrooms at $237, and 4-bedroom properties command the highest rates at $341. This pricing reflects the market's positioning as an accessible wine-country destination rather than a luxury resort area.

Are short-term rentals legal in Mcminnville?

Short-term rentals do operate in McMinnville, Oregon, but local regulations may require permits, business licenses, or compliance with zoning requirements. Rules can also include occupancy limits, parking mandates, and noise ordinances. Investors should verify the latest requirements directly with the City of McMinnville and consult any applicable HOA guidelines before purchasing a property for STR use.

When is peak season for Airbnb in Mcminnville?

Peak season in McMinnville runs from June through September, with August topping the chart at $5,865 in average monthly revenue and July close behind at $5,689. The shoulder months of May ($3,800) and October ($3,931) also perform respectably. Winter is the slowest period, with January averaging just $1,474 — roughly a quarter of peak-month revenue — so investors should plan for significant seasonal variation.

How many Airbnbs are there in Mcminnville?

As of April 2026, there are 81 active Airbnb listings in McMinnville. The market has seen significant growth, with a 154% year-over-year increase in active listings. One-bedroom units make up the largest share of supply at 30 listings, followed by 2-bedroom and 3-bedroom properties at 17 each, and 4-bedroom homes at 9 listings.

How is Airbnb revenue calculated in Mcminnville?

The annual and monthly revenue figures for McMinnville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the McMinnville market
• Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue averages based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the date indicated and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements are subject to change; investors should verify current rules with municipal authorities before purchasing.