Mcpherson, KS Airbnb Market Data, Statistics, and Occupancy Rates

Mcpherson Short-Term Rental Market Overview

With just 21 active Airbnb listings and an ROI score of 67 out of 100, McPherson, KS presents an attractive niche opportunity for short-term rental investors willing to explore smaller Kansas markets. The market features above-average occupancy stability and a favorable supply/demand balance, while average home values of $347,897 pair with annual revenue around $21,863 to create a reasonable entry point. Seasonal revenue swings — from a $3,196 peak in March down to $1,001 in September — suggest demand tied to regional events and travel patterns that reward strategic pricing.

Key Market Statistics

According to Rabbu market data, the Mcpherson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Mcpherson

McPherson's combination of limited competition, above-average occupancy stability, and favorable supply/demand dynamics makes it a compelling option for investors seeking low-barrier entry into the Kansas STR market.

Expert Market Assessment

"McPherson represents a moderate-to-attractive opportunity for STR investors, particularly those comfortable with a smaller, seasonal market. The above-average supply/demand balance and occupancy stability — both highlighted in the ROI calculation — suggest that existing demand outpaces the current 21-listing inventory. However, pronounced seasonality requires careful planning: March leads the year at $3,196 in average monthly revenue, while September dips to just $1,001, creating a nearly 3:1 spread that investors must budget around. For those who price dynamically and manage expenses tightly, this market's low competition and reasonable entry costs create a real path to positive returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mcpherson

Average revenue by month in Mcpherson

McPherson's revenue peaks sharply in March at $3,196, with a secondary bump in June ($2,348), while September marks the low point at just $1,001. This nearly 3:1 spread between peak and trough signals meaningful seasonality that investors should account for when projecting cash flow and setting dynamic pricing strategies.

Active Airbnb listings by property size in Mcpherson

The market's reportable inventory is concentrated entirely in 2-bedroom properties, with 10 active listings in that category. This limited data on other property sizes suggests that investors exploring 1-bedroom or 3+ bedroom configurations may find an underserved niche, though demand validation would be essential before committing.

Average daily rate (ADR) by property size in Mcpherson

Two-bedroom properties in McPherson command an average daily rate of $114, slightly below the market-wide ADR of $122. With only 2-bedroom data available, there's limited visibility into how rates scale with size, but the current pricing reflects the market's affordable, value-oriented positioning.

Average RevPAN by property size in Mcpherson

Two-bedroom listings generate a RevPAN of $31, reflecting the combination of a $114 ADR and 27% occupancy. This metric underscores that while nightly rates are reasonable, the relatively modest occupancy for this property size limits per-night revenue potential.

Average occupancy rates by property size in Mcpherson

Two-bedroom properties in McPherson average 27% occupancy, which trails the market-wide 31% average. This suggests that other property types (not captured in the size breakdown) may be pulling the overall occupancy figure upward, and 2-bedroom investors should budget conservatively for roughly one booked night out of every four.

Average monthly revenue by property size in Mcpherson

Two-bedroom units produce about $1,750 in average monthly revenue, closely tracking the overall market average of $1,821. In a market this small, the 2-bedroom category effectively represents the baseline earning potential for a typical McPherson STR investment.

Average annual revenue by property size in Mcpherson

At $21,003 in average annual revenue, 2-bedroom properties closely mirror the market-wide annual figure of $21,863. Against an average home value of $347,897, this translates to a gross yield of roughly 6%, which aligns with the market's 'Average' revenue-to-price ratio rating.

Most common amenities for Airbnb listings in Mcpherson

Kitchen and parking are universal in McPherson listings (100%), with washer/dryer close behind at 91%, reflecting guest expectations for home-like convenience in this market. Backyard access (86%) and self check-in (76%) are also highly prevalent, signaling that guests here value practical, independent stays — while a hot tub (only 5%) could serve as a meaningful differentiator for listings looking to stand out.

Understanding Mcpherson's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

McPherson's ROI score of 67 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and a favorable supply/demand balance that keeps competition limited. The revenue-to-price ratio and market growth trend both rate as average, meaning returns are achievable but not exceptional — careful property selection and operational efficiency will matter. Investors should pair this data with on-the-ground regulatory research and a realistic assessment of seasonal cash flow before committing capital.

Short-Term Rental Regulations in Mcpherson

Understanding local STR regulations is essential before investing in Mcpherson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in McPherson, Kansas may need to obtain a business license or STR permit from the city. Investors should verify current permit and registration requirements directly with McPherson city officials and the McPherson County clerk's office before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise and nuisance ordinances, off-street parking requirements, and potential HOA restrictions in certain neighborhoods. Some Kansas municipalities also impose minimum stay requirements or cap the number of permitted short-term rentals, so it's important to confirm local zoning rules before purchasing.

Tax Obligations

Kansas imposes state sales tax on short-term rental accommodations, and McPherson County may levy additional transient guest taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their obligations with the Kansas Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mcpherson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, McPherson's short-term rental market is expected to maintain steady, if modest, performance. Occupancy rates should hold in the 28–33% range, with ADR potentially edging up 1–3% as limited supply continues to keep competition manageable. The pronounced spring peak (March revenue nearly triple the September trough) signals that operators who optimize pricing around seasonal demand drivers could capture outsized returns during high-traffic months. Investors should keep an eye on listing growth — active listings have doubled year over year — which could temper per-listing revenue if supply outpaces demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mcpherson, KS

What is the average Airbnb occupancy rate in Mcpherson?

The average occupancy rate for Airbnb listings in McPherson is currently 31%, which is slightly above the Kansas state average of 30%. While this may seem modest, the above-average occupancy stability rating indicates that demand in McPherson is relatively consistent, which helps provide more predictable income for hosts.

How much do Airbnb hosts make in Mcpherson?

Based on the trailing 12 months of booking data, the average Airbnb host in McPherson earns approximately $1,821 per month, or about $21,863 annually. Revenue varies significantly by season — hosts can expect stronger months like March (around $3,196) and leaner periods like September (around $1,001). Individual results depend on property quality, pricing strategy, and how well you optimize for peak demand.

Is Mcpherson a good market for Airbnb investment?

McPherson scores 67 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a favorable supply/demand balance, with only 21 active listings competing for guest bookings. Property values averaging $347,897 paired with annual revenue around $21,863 create a workable investment profile, though returns are best for investors who can manage seasonal fluctuations and keep operating costs lean.

What is the average daily rate (ADR) for Airbnb in Mcpherson?

The average daily rate for Airbnb listings in McPherson is $122, which is below the Kansas state average of $174. This lower ADR reflects the market's positioning as a smaller, more affordable destination. For investors, the lower nightly rate is partially offset by competitive occupancy and lower property acquisition costs compared to larger Kansas markets.

Are short-term rentals legal in Mcpherson?

Short-term rentals are generally permitted in McPherson, KS, though operators may need to obtain appropriate business licenses or permits from the city. Kansas does not have a statewide ban on short-term rentals, but local municipalities can set their own rules. We strongly recommend contacting the City of McPherson and checking local zoning ordinances before listing a property to ensure you're fully compliant.

When is peak season for Airbnb in Mcpherson?

Peak season in McPherson is centered around March, when average monthly revenue reaches approximately $3,196 — nearly double the annual monthly average. The spring and early summer months (March through June) generally represent the strongest earning period. September through November are the slowest months, with September averaging just $1,001 in revenue, so investors should plan their pricing and budgets around this seasonal cycle.

How many Airbnbs are there in Mcpherson?

As of April 2026, there are 21 active Airbnb listings in McPherson. This is a relatively small inventory, which contributes to the market's favorable supply/demand balance. Notably, the number of active listings has grown significantly year over year, so it's worth monitoring how additional supply affects per-listing performance going forward.

How is Airbnb revenue calculated in Mcpherson?

The annual and monthly revenue figures shown for McPherson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the McPherson market
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12 months of booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not account for recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.