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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Medford presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Medford, OR sits in a competitive segment of the short-term rental landscape, with 162 active Airbnb listings generating an average annual revenue of $24,062 per property. The market's ADR of $151 comes in well below the Oregon state average of $383, which keeps the revenue ceiling modest — but it also reflects a different guest profile and price tier that can work for investors targeting affordable, leisure-oriented stays. With average home values around $551,153 and a 33% occupancy rate matching the state average, deal selection and property positioning matter more here than in higher-demand metros.
According to Rabbu market data, the Medford short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 162 |
| Average Daily Rate (ADR) | vs. $383 state avg. | $151 |
| Average Occupancy Rate | vs. 33% state avg. | 33% |
| RevPAN | ADR * Occupancy Rate | $50 |
| Average Monthly Revenue | Historical 12-month average | $2,005 |
| Average Annual Revenue | Historical 12-month average | $24,062 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Medford appeals to investors seeking an affordable Oregon entry point with clear seasonal upside, though tightening competition demands careful property selection.
Key investment factors
"Medford represents a moderate-opportunity market where revenue potential hinges on property size and seasonal timing. The spread between July's peak average of $3,286 and February's trough of $964 underscores a pronounced summer-driven cycle — investors need to budget for lean winter months. A below-average revenue-to-price ratio and rapid supply growth both add competitive pressure, but the market isn't without upside: larger properties consistently outperform, and the area's appeal to outdoor recreation and wine-country travelers provides a reliable seasonal demand floor. Success here rewards operators who pick the right property size, manage pricing dynamically, and keep operating costs tight."
— Rabbu Market Analysis Team
Revenue in Medford peaks sharply in July at $3,286 and bottoms out in February at $964, creating a 3.4x spread between the best and weakest months. This strong summer skew means investors should plan for roughly five months (November through March) of below-average revenue and build reserves accordingly.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$975 |
| February |
|
$964 |
| March |
|
$1,482 |
| April |
|
$1,497 |
| May |
|
$1,992 |
| June |
|
$2,893 |
| July |
|
$3,286 |
| August |
|
$2,891 |
| September |
|
$2,527 |
| October |
|
$2,310 |
| November |
|
$1,805 |
| December |
|
$1,435 |
One-bedroom units dominate Medford's supply with 62 of 162 total listings, while 2- and 3-bedroom properties are nearly tied at 33 and 34 listings respectively. Larger homes (4- and 5-bedroom) are notably underrepresented at just 13 and 8 listings, potentially signaling less competition for investors targeting those segments.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
10 |
| 1 bedroom |
|
62 |
| 2 bedrooms |
|
33 |
| 3 bedrooms |
|
34 |
| 4 bedrooms |
|
13 |
| 5 bedrooms |
|
8 |
ADR in Medford scales steeply with size, from $93–$95 for studios and 1-bedrooms up to $448 for 5-bedroom properties. The jump from 3-bedroom ($165) to 4-bedroom ($239) represents a strong premium that, paired with limited supply, suggests a favorable pricing dynamic for mid-to-large properties.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$93 |
| 1 bedroom |
|
$95 |
| 2 bedrooms |
|
$137 |
| 3 bedrooms |
|
$165 |
| 4 bedrooms |
|
$239 |
| 5 bedrooms |
|
$448 |
RevPAN climbs steadily with bedroom count, from $32 for 1-bedrooms to $99 for 5-bedroom listings, with 4-bedrooms delivering a solid $86. Despite lower occupancy at the 5-bedroom tier, the high nightly rate pushes RevPAN to the top of the market, underscoring the revenue efficiency of larger homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$38 |
| 1 bedroom |
|
$32 |
| 2 bedrooms |
|
$46 |
| 3 bedrooms |
|
$54 |
| 4 bedrooms |
|
$86 |
| 5 bedrooms |
|
$99 |
Studios lead occupancy at 41%, while most other sizes cluster around 33–36% — except for 5-bedroom properties, which trail at just 22%. The relatively flat occupancy across 1- through 4-bedroom units suggests that rate differences, not booking frequency, are the primary driver of revenue variation in Medford.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
41% |
| 1 bedroom |
|
34% |
| 2 bedrooms |
|
33% |
| 3 bedrooms |
|
33% |
| 4 bedrooms |
|
36% |
| 5 bedrooms |
|
22% |
Four-bedroom properties top the monthly revenue chart at $3,856, edging out 5-bedroom units at $3,699, likely because their higher occupancy offsets a lower nightly rate. One-bedroom listings average just $1,146 per month, making them roughly a third as productive as larger configurations in raw revenue terms.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,279 |
| 1 bedroom |
|
$1,146 |
| 2 bedrooms |
|
$2,038 |
| 3 bedrooms |
|
$2,483 |
| 4 bedrooms |
|
$3,856 |
| 5 bedrooms |
|
$3,699 |
Annual revenue ranges from $13,760 for 1-bedroom units to $46,276 for 4-bedroom properties, which represent the strongest earning tier in Medford. The gap between 4-bedroom ($46,276) and 5-bedroom ($44,390) annual revenue highlights that adding a fifth bedroom doesn't necessarily translate to higher returns, making 4-bedroom homes a compelling sweet spot.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$15,350 |
| 1 bedroom |
|
$13,760 |
| 2 bedrooms |
|
$24,456 |
| 3 bedrooms |
|
$29,804 |
| 4 bedrooms |
|
$46,276 |
| 5 bedrooms |
|
$44,390 |
Parking (98%), kitchen (92%), and self check-in (91%) are near-universal across Medford listings, reflecting a market geared toward self-sufficient, road-trip-style travelers. Amenities like hot tubs (13%) and pools (8%) remain rare, presenting potential differentiation levers for hosts willing to invest in standout features.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
98% |
| Kitchen |
|
92% |
| Self Check-in |
|
91% |
| Dryer |
|
75% |
| Washer |
|
75% |
| Backyard |
|
73% |
| Patio or Balcony |
|
69% |
| Workspace |
|
65% |
| Outdoor Furniture |
|
63% |
| Pets |
|
51% |
| BBQ Grill |
|
50% |
| Hot Tub |
|
13% |
| EV Charger |
|
11% |
| Pool |
|
8% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Medford Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Below average | 15% |
Medford's ROI Score of 44 out of 100 places it in the Competitive Opportunity band, reflecting a market where demand exists but margins are tighter due to a below-average revenue-to-price ratio and rapid supply growth outpacing demand. Occupancy stability sits at an average level, providing some cash-flow predictability, though both market growth trend and supply/demand balance score below average — signaling that new inventory is entering faster than the guest base is expanding. Pairing this data with thorough local regulatory research and conservative underwriting will help investors identify whether a specific deal can outperform the broader market dynamics.
Understanding local STR regulations is essential before investing in Medford. Here's the current regulatory landscape:
Short-term rental operators in Medford, Oregon may be required to obtain a business license and register their property with the city before listing. Investors should verify current permit and registration requirements directly with the City of Medford and Jackson County, as local rules can change.
Common STR restrictions in Oregon municipalities can include occupancy limits tied to bedroom count, minimum stay requirements, noise and nuisance ordinances, off-street parking mandates, and caps on the number of permits issued in certain zones. HOA covenants in residential neighborhoods may impose additional limitations, so reviewing CC&Rs before purchasing is strongly recommended.
Short-term rental hosts in Oregon are generally subject to state transient lodging taxes as well as any applicable local occupancy or tourism taxes. Major booking platforms often collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with the Oregon Department of Revenue and Jackson County to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Medford can provide current regulatory guidance.
Financing an Airbnb investment in Medford requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Medford's STR market is likely to see continued seasonal swings, with summer months (June–August) carrying the bulk of revenue and winter months dipping below $1,000. Listing supply has surged 146% year-over-year, which could put further pressure on occupancy and ADR unless demand keeps pace. Investors should plan conservatively around occupancy in the 30–35% range and look for ADR gains of perhaps 1–3% if they differentiate on amenities and guest experience. Larger properties — particularly 4-bedroom units — offer the most promising revenue trajectory, though thorough deal underwriting is essential in a market where supply is expanding quickly."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify current rules with city and county authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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