Menasha, WI Airbnb Market Data, Statistics, and Occupancy Rates

Menasha Short-Term Rental Market Overview

Menasha, WI is a compact lakeside market that punches above its weight for short-term rental investors, earning an ROI score of 72 out of 100 — classified as an Attractive Opportunity. With just 19 active Airbnb listings, supply remains limited while the revenue-to-price ratio sits above the state average, making it an appealing entry point for investors seeking Wisconsin exposure without big-city price tags. Average annual revenue reaches $37,584 against average home values of $430,394, and the market's proximity to Lake Winnebago drives a pronounced summer demand spike that shapes the overall revenue picture.

Key Market Statistics

According to Rabbu market data, the Menasha short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Menasha

Menasha's favorable revenue-to-price ratio, limited existing supply, and strong summer demand driven by lake recreation make it a compelling market for investors seeking above-average yield potential in a small Wisconsin community.

Expert Market Assessment

"Menasha presents a moderate-to-strong opportunity for STR investors who are comfortable with a highly seasonal revenue curve. July is the clear outlier, generating an average of $16,599 — roughly 12 times the revenue of the slowest months like November ($1,217) and March ($1,262). This concentration means cash-flow planning around a four-to-five-month active window is essential. Still, the above-average revenue-to-price ratio and favorable supply/demand balance signal that the market rewards operators who price aggressively during peak season and manage costs tightly in the off-months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Menasha

Average revenue by month in Menasha

Menasha's revenue curve is extremely seasonal: July dominates at $16,599, more than four times the next-highest month (June at $3,598), while November bottoms out at $1,217. Investors should plan for roughly 70–80% of annual revenue to arrive between May and September, making summer-season execution critical to overall returns.

Active Airbnb listings by property size in Menasha

Supply in Menasha is concentrated in two-bedroom properties (9 listings) and three-bedroom units (5 listings), with no other bedroom counts appearing in meaningful volume. This narrow supply distribution could signal opportunity for differentiated offerings — such as larger family-sized homes or unique one-bedroom retreats — to capture underserved demand segments.

Average daily rate (ADR) by property size in Menasha

Three-bedroom listings command an ADR of $215 compared to $132 for two-bedroom properties, representing a 63% premium for just one additional bedroom. This step-up suggests that guests visiting Menasha are willing to pay meaningfully more for extra space, making three-bedroom acquisitions worth evaluating for higher per-night yield.

Average RevPAN by property size in Menasha

Three-bedroom properties deliver a RevPAN of $45 versus $29 for two-bedroom units, a 55% advantage that holds even though occupancy rates are nearly identical between the two sizes. This makes three-bedroom listings the stronger revenue generators on a per-available-night basis after accounting for vacancy.

Average occupancy rates by property size in Menasha

Occupancy rates are essentially flat across property sizes, with two-bedroom listings at 22% and three-bedroom units at 21%. The minimal difference suggests that property size alone isn't driving booking frequency — seasonal demand patterns and location (particularly lake proximity) likely play a larger role in filling calendars.

Average monthly revenue by property size in Menasha

Monthly revenue is closely matched between the two tracked sizes: three-bedroom properties average $2,357 per month while two-bedroom units earn $2,302, a difference of just $55. The tight gap reflects similar occupancy rates, with three-bedroom listings gaining their edge primarily through higher nightly rates rather than more frequent bookings.

Average annual revenue by property size in Menasha

On an annual basis, three-bedroom properties generate $28,295 compared to $27,632 for two-bedroom listings — a modest $663 advantage. Given that three-bedroom homes often come with higher acquisition and maintenance costs, investors should carefully model whether the incremental revenue justifies the added expense in this specific market.

Most common amenities for Airbnb listings in Menasha

Every active listing in Menasha offers a washer and kitchen, and 95% include a dryer, signaling that guests expect full home-style amenities as a baseline. Outdoor features are also prominent — 90% provide parking, 79% have a BBQ grill, and 74% offer a backyard — while 37% of listings highlight lake access or waterfront positioning, underscoring the importance of water-adjacent appeal in this market.

Understanding Menasha's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Menasha's ROI score of 72 out of 100 places it in the Attractive Opportunity band, driven primarily by an above-average revenue-to-price ratio and a supply/demand balance that currently favors hosts. Occupancy stability and market growth trend both rate as average, reflecting the market's heavy seasonal concentration and its still-emerging profile as an STR destination. Pairing this score with local regulatory research and a conservative cash-flow model — one that accounts for a quiet off-season — will give investors the clearest picture of what this lakeside Wisconsin market can deliver.

Short-Term Rental Regulations in Menasha

Understanding local STR regulations is essential before investing in Menasha. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Menasha, Wisconsin may need to obtain a permit or register their property with the city before listing. Investors should verify current requirements directly with the City of Menasha and the Wisconsin Department of Revenue, as local rules can evolve.

Key Restrictions

Common restrictions in Wisconsin STR markets include occupancy limits tied to bedroom count, minimum stay requirements, noise and nuisance ordinances, parking mandates, and potential HOA restrictions for properties within managed communities. Some municipalities also impose caps on the total number of permits issued, so early movers may benefit.

Tax Obligations

Wisconsin requires short-term rental operators to collect and remit state sales tax and local room taxes, though platforms like Airbnb often handle a portion of this collection automatically. Investors should confirm their specific obligations with the Wisconsin Department of Revenue and local tax authorities to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Menasha can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, we expect Menasha's short-term rental market to maintain its seasonal rhythm, with July continuing to dominate revenue generation and shoulder months (May–June, August–September) providing meaningful supplemental income. Active listings grew 120% year-over-year, so new supply could temper individual occupancy gains if the pace continues — though the market's small base means a handful of additions can skew that figure. Investors should anticipate ADR holding in the $245–$265 range, with occupancy potentially edging up modestly as the market matures and guest awareness grows. Revenue estimates suggest stable returns for well-positioned properties, though results will depend heavily on summer-season capture."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Menasha, WI

What is the average Airbnb occupancy rate in Menasha?

The average Airbnb occupancy rate in Menasha is currently 22%, which falls below the Wisconsin state average of 38%. This lower annual figure reflects the market's strong seasonality — demand is heavily concentrated in the summer months, particularly July, while winter months see significantly less booking activity. Properties with lake access or waterfront appeal tend to perform above the market average during peak season.

How much do Airbnb hosts make in Menasha?

Airbnb hosts in Menasha earn an average of $3,132 per month and approximately $37,584 per year based on trailing 12-month booking data. Revenue varies significantly by season, with July averaging $16,599 and slower months like November bringing in around $1,217. Three-bedroom properties slightly outpace two-bedroom units, averaging $28,295 annually compared to $27,632.

Is Menasha a good market for Airbnb investment?

Menasha scores 72 out of 100 on Rabbu's ROI Score, placing it in the Attractive Opportunity category. The market benefits from an above-average revenue-to-price ratio and favorable supply/demand balance, with only 19 active listings competing for guest bookings. Investors should factor in the pronounced seasonality — the bulk of revenue is earned between May and September — but the relatively affordable home values of $430,394 help keep the investment thesis compelling for those who plan accordingly.

What is the average daily rate (ADR) for Airbnb in Menasha?

The average daily rate for Airbnb listings in Menasha is $254, which is below the Wisconsin state average of $368. ADR varies by property size: two-bedroom listings average $132 per night, while three-bedroom properties command $215 per night. The market-wide ADR figure is influenced by larger or premium lakefront properties that pull the overall average upward.

Are short-term rentals legal in Menasha?

Short-term rentals are generally permitted in Menasha, Wisconsin, though operators may need to secure local permits or register their property. Wisconsin also has state-level requirements for tourist rooming houses. Regulations can change, so prospective investors should check directly with the City of Menasha and the Wisconsin Department of Revenue for the most current rules before purchasing a property.

When is peak season for Airbnb in Menasha?

Peak season in Menasha is unmistakably July, when average monthly revenue surges to $16,599 — far exceeding any other month. June ($3,598) and August ($3,282) serve as strong shoulder months, and May ($2,248) and September ($2,299) also see above-average activity. The demand pattern aligns with summer lake recreation on Lake Winnebago and surrounding outdoor attractions.

How many Airbnbs are there in Menasha?

There are currently 19 active Airbnb listings in Menasha as of April 2026. The market saw 120% year-over-year growth in listing count, though the small base means even a few new listings significantly move that percentage. Supply is concentrated in two-bedroom (9 listings) and three-bedroom (5 listings) properties, with the remaining listings in other configurations.

How is Airbnb revenue calculated in Menasha?

The annual and monthly revenue figures for Menasha are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally capture seasonal peaks like July and slower periods like the winter months. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Menasha, WI market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data reflects trailing 12-month averages and may not capture very recent shifts in supply, demand, or regulation. Individual property results will vary based on location, condition, pricing strategy, and management quality.