Menomonie, WI Airbnb Market Data, Statistics, and Occupancy Rates

Menomonie Short-Term Rental Market Overview

Menomonie, WI is a small but growing short-term rental market with just 18 active Airbnb listings and notable year-over-year supply growth. Average annual revenue comes in at $22,945 against an average home value of $423,468, positioning the market as an accessible entry point for investors comfortable with a seasonal demand profile. An above-average supply/demand balance and market growth trend help offset the currently modest 20% occupancy rate, making this a market worth watching for patient investors.

Key Market Statistics

According to Rabbu market data, the Menomonie short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Menomonie

Investors are drawn to Menomonie for its favorable supply/demand dynamics, affordable property prices relative to many Wisconsin markets, and summer-driven leisure demand near lakes and outdoor recreation.

Expert Market Assessment

"Menomonie presents a moderate opportunity for STR investors willing to navigate pronounced seasonality. Revenue swings from a low of $541 in February to a high of $3,184 in August, meaning summer months carry the annual return profile. The ROI score of 65 out of 100 — rated as an 'Attractive Opportunity' — reflects solid revenue-to-price fundamentals and a favorable supply/demand picture, even as occupancy at 20% trails the 38% Wisconsin state average. Investors who can manage holding costs through the quieter winter months stand to benefit from a market that is still early in its growth cycle."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Menomonie

Average revenue by month in Menomonie

Menomonie exhibits sharp seasonality: August leads at $3,184 in average revenue while February bottoms out at just $541, a nearly 6x spread. The May-through-September window accounts for the lion's share of annual earnings, so investors should budget for lean winter months and consider dynamic pricing strategies to maximize summer returns.

Active Airbnb listings by property size in Menomonie

The market's 18 listings skew small, with 1-bedroom units (7 listings) and 2-bedroom units (5 listings) making up the tracked inventory. The absence of larger properties — 3+ bedrooms — could represent an underserved niche for investors willing to offer group-friendly accommodations near the area's lakes and outdoor attractions.

Average daily rate (ADR) by property size in Menomonie

ADR scales modestly from $129 for 1-bedroom units to $174 for 2-bedroom properties, a 35% premium for the additional bedroom. Given the relatively low base rates compared to the $368 state average, 2-bedroom listings offer a better value proposition for guests while delivering meaningfully higher nightly revenue for hosts.

Average RevPAN by property size in Menomonie

Two-bedroom listings nearly double the RevPAN of 1-bedrooms, coming in at $33 versus $17 per available night. This gap reflects both the higher ADR and slightly better occupancy of 2-bedroom units, making them the stronger revenue generators on a per-night basis in this market.

Average occupancy rates by property size in Menomonie

Occupancy rates are modest across the board, with 2-bedroom properties at 19% and 1-bedrooms trailing at 13%. Both figures sit well below the statewide average, suggesting that while demand exists during peak season, year-round booking consistency remains a challenge investors should factor into their cash-flow models.

Average monthly revenue by property size in Menomonie

Two-bedroom properties lead with $2,158 in average monthly revenue compared to $1,662 for 1-bedroom units — roughly a 30% uplift. For investors weighing acquisition costs against income, the incremental revenue from a second bedroom appears to justify the step up in property size.

Average annual revenue by property size in Menomonie

On an annual basis, 2-bedroom listings generate approximately $25,904 versus $19,952 for 1-bedrooms, a difference of nearly $6,000 per year. Investors targeting higher absolute returns in Menomonie should prioritize 2-bedroom (or larger) configurations, though both sizes remain viable given the market's relatively low property values.

Most common amenities for Airbnb listings in Menomonie

Parking is universal across all Menomonie listings (100%), and outdoor-oriented amenities like backyards (83%), patios (72%), and BBQ grills (61%) dominate — consistent with a market driven by lake and recreation guests. Lake access (28%) and waterfront positioning (22%) are less common and could serve as strong differentiators for listings that offer them.

Understanding Menomonie's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Menomonie's ROI Score of 65 out of 100 places it in the 'Attractive Opportunity' band, driven by above-average marks in both market growth trend and supply/demand balance while revenue-to-price ratio and occupancy stability land at average levels. The score suggests the market is still maturing — demand is growing and competition remains thin, but occupancy hasn't yet reached levels that guarantee consistent cash flow year-round. Pairing this data with thorough local regulatory research and a realistic seasonal budget will give investors the clearest picture of what this market can deliver.

Short-Term Rental Regulations in Menomonie

Understanding local STR regulations is essential before investing in Menomonie. Here's the current regulatory landscape:

Permit Requirements

The City of Menomonie and the State of Wisconsin may require short-term rental operators to obtain permits or register their properties before listing. Investors should verify current requirements directly with the Menomonie city clerk's office and the Wisconsin Department of Revenue.

Key Restrictions

Common STR restrictions in Wisconsin communities can include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, parking provisions, and HOA covenants that may prohibit or limit rentals. Some municipalities also cap the total number of STR permits issued, so checking local availability before purchasing is advisable.

Tax Obligations

Wisconsin generally requires STR operators to collect and remit state sales tax and applicable local room taxes on stays of fewer than 30 days. Many booking platforms handle collection automatically, but hosts should confirm compliance with the Wisconsin Department of Revenue to avoid surprises.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Menomonie can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, we expect Menomonie's STR supply to continue expanding given the above-average market growth trend, though the small base of 18 listings means even a handful of new entrants can shift dynamics. Summer months should remain the revenue engine, with ADRs likely holding in the $170–$185 range and occupancy potentially ticking up 2–4 percentage points as demand catches up with rising traveler awareness of the area. Investors entering now may benefit from favorable supply/demand conditions before the market matures, though winter softness will continue to require careful cash-flow planning."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Menomonie, WI

What is the average Airbnb occupancy rate in Menomonie?

The average Airbnb occupancy rate in Menomonie is currently 20%, which sits below the Wisconsin state average of 38%. Occupancy varies significantly by property size, with 2-bedroom listings averaging 19% and 1-bedroom units at 13%. The lower overall rate reflects the market's strong seasonality, with summer months driving the bulk of bookings.

How much do Airbnb hosts make in Menomonie?

Based on the trailing 12 months of historical booking data, the average Airbnb host in Menomonie earns approximately $1,912 per month or $22,945 annually. Two-bedroom properties tend to outperform with about $2,158/month ($25,904 annually), while 1-bedroom units average $1,662/month ($19,952 annually). Revenue is heavily weighted toward the summer season, with August being the strongest month at $3,184.

Is Menomonie a good market for Airbnb investment?

Menomonie carries a Rabbu ROI Score of 65 out of 100, placing it in the 'Attractive Opportunity' tier. The market benefits from above-average supply/demand balance and market growth trends, though occupancy and revenue-to-price ratio are closer to average. With only 18 active listings and rising traveler interest, early entrants may find less competition than in more established Wisconsin STR markets. That said, pronounced seasonality means investors should plan for softer winter months.

What is the average daily rate (ADR) for Airbnb in Menomonie?

The average daily rate for Airbnb listings in Menomonie is $179, which is notably below the Wisconsin state average of $368. ADR varies by property size: 1-bedroom listings average $129 while 2-bedroom properties command $174 per night. The lower ADR reflects the market's positioning as an affordable getaway destination rather than a premium resort area.

Are short-term rentals legal in Menomonie?

Short-term rentals are generally permitted in Menomonie, WI, though operators may need to obtain local permits or register their property with the city. Wisconsin state law also imposes tax obligations on STR operators. Regulations can change, so prospective investors should check directly with the Menomonie city clerk and the Wisconsin Department of Revenue for the most current requirements.

When is peak season for Airbnb in Menomonie?

Peak season in Menomonie runs from June through September, with August delivering the highest average monthly revenue at $3,184. June ($2,851) and July ($2,793) are also strong months. The off-season runs from November through March, with February being the slowest month at just $541 in average revenue. This seasonal pattern aligns with the area's lake access and outdoor recreation appeal.

How many Airbnbs are there in Menomonie?

As of April 2026, there are 18 active Airbnb listings in Menomonie. The supply is concentrated in smaller properties, with 7 one-bedroom and 5 two-bedroom listings making up the tracked inventory. The market has seen significant year-over-year growth in listing count, suggesting increasing host interest in the area.

How is Airbnb revenue calculated in Menomonie?

The annual and monthly revenue figures for Menomonie are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Amenity prevalence data for competitive benchmarking
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before investing.