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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Middleburg presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Middleburg, FL is a small but growing short-term rental market with just 24 active Airbnb listings and a 136% year-over-year increase in supply. At an average daily rate of $165 — well below Florida's $498 state average — the market offers an affordable entry point, though occupancy at 37% trails the statewide 54% benchmark. Average annual revenue sits at $20,432 against home values around $430,128, making selective deal sourcing essential for investors looking to generate competitive returns here.
According to Rabbu market data, the Middleburg short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 24 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $165 |
| Average Occupancy Rate | vs. 54% state avg. | 37% |
| RevPAN | ADR * Occupancy Rate | $60 |
| Average Monthly Revenue | Historical 12-month average | $1,702 |
| Average Annual Revenue | Historical 12-month average | $20,432 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Middleburg attracts investor attention thanks to its affordable home prices relative to Florida peers, outdoor-oriented appeal, and a still-emerging supply landscape where well-positioned properties can capture outsized demand.
Key investment factors
"Middleburg presents a competitive opportunity where careful property selection matters more than in higher-occupancy Florida markets. The 37% average occupancy and $60 RevPAN indicate that not every listing performs well, but 3-bedroom properties with 43% occupancy and $25,516 in annual revenue show meaningful upside for the right configuration. Seasonality is moderate — September ($2,368) and March ($2,052) lead the year, while October ($1,387) marks the softest stretch. Investors who target larger properties with strong outdoor amenities and price competitively stand the best chance of outperforming market averages."
— Rabbu Market Analysis Team
Revenue in Middleburg peaks in September at $2,368 and sees a secondary high in March at $2,052, while October marks the year's low at $1,387 — a spread of nearly $1,000 between the best and worst months. This moderate seasonality means investors should plan for meaningful revenue fluctuations but won't face the dramatic off-season drops seen in some coastal Florida markets.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,535 |
| February |
|
$1,509 |
| March |
|
$2,052 |
| April |
|
$1,736 |
| May |
|
$1,558 |
| June |
|
$1,606 |
| July |
|
$1,898 |
| August |
|
$1,527 |
| September |
|
$2,368 |
| October |
|
$1,387 |
| November |
|
$1,706 |
| December |
|
$1,543 |
The market's 24 listings are split between just two property sizes: 1-bedrooms dominate with 13 listings, followed by 7 three-bedroom units. The absence of 2-bedroom, 4-bedroom, and studio listings could represent an underserved niche for investors willing to offer a differentiated product.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
13 |
| 3 bedrooms |
|
7 |
ADR jumps from $135 for 1-bedroom listings to $197 for 3-bedrooms, a 46% premium that reflects the added space and amenity potential of larger properties. Given that 3-bedrooms also carry higher occupancy, the step-up in nightly rate appears well-supported by guest willingness to pay.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$135 |
| 3 bedrooms |
|
$197 |
Three-bedroom properties deliver a RevPAN of $85 compared to just $41 for 1-bedrooms, meaning they generate more than twice the revenue per available night after accounting for occupancy. This makes 3-bedroom units the clear frontrunner for investors prioritizing yield per night of availability.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$41 |
| 3 bedrooms |
|
$85 |
Three-bedroom listings maintain a 43% occupancy rate versus 31% for 1-bedrooms, suggesting stronger and more consistent demand for larger accommodations in Middleburg. Investors in smaller units should plan for roughly one-third fill rates, which may challenge cash-flow stability without careful cost management.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
31% |
| 3 bedrooms |
|
43% |
Monthly revenue for 3-bedroom properties averages $2,126 — nearly 60% more than the $1,332 generated by 1-bedroom listings. This gap underscores the revenue advantage of larger properties, though investors should weigh the higher acquisition and operating costs that come with them.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,332 |
| 3 bedrooms |
|
$2,126 |
Three-bedroom properties generate approximately $25,516 in annual revenue compared to $15,988 for 1-bedrooms, representing a roughly $9,500 annual advantage. For investors targeting the strongest return potential in Middleburg, the 3-bedroom configuration offers the most compelling top-line performance.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,988 |
| 3 bedrooms |
|
$25,516 |
Parking is universal across all Middleburg listings (100%), while kitchens (83%), patios or balconies (79%), and outdoor furniture (75%) round out the top tier — signaling that guests expect a comfortable, outdoor-friendly retreat experience. Notably, pools and lake access appear on only about 17% of listings, suggesting these could serve as differentiating features for properties that offer them.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
83% |
| Patio or Balcony |
|
79% |
| Outdoor Furniture |
|
75% |
| Self Check-in |
|
71% |
| Washer |
|
71% |
| Workspace |
|
71% |
| Dryer |
|
67% |
| Backyard |
|
63% |
| BBQ Grill |
|
58% |
| Pets |
|
58% |
| Waterfront |
|
29% |
| Lake Access |
|
17% |
| Pool |
|
17% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Middleburg Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Middleburg's ROI Score of 51 out of 100 places it in the 'Competitive Opportunity' band, reflecting below-average revenue-to-price and occupancy stability metrics that require investors to be more deliberate in property selection. Market growth trend and supply/demand balance both score in the average range, indicating that while the market is expanding, it hasn't yet tipped into oversaturation. Pairing this data with thorough local regulatory research and a focus on higher-performing 3-bedroom properties will help investors identify the deals most likely to deliver meaningful returns.
Understanding local STR regulations is essential before investing in Middleburg. Here's the current regulatory landscape:
Short-term rental operators in Middleburg, FL should verify whether Clay County or the state of Florida requires a specific STR permit or business tax receipt before listing a property. Florida's Department of Business and Professional Regulation typically requires a vacation rental license, so investors should confirm compliance with both state and local requirements.
Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants in residential communities can also restrict or prohibit short-term rentals, so investors should review any applicable community bylaws before purchasing.
Florida imposes a state sales tax and a county tourist development tax on short-term accommodations, and platforms like Airbnb often collect and remit these on behalf of hosts. Investors should confirm the current Clay County tourist tax rate and ensure all applicable obligations are met.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Middleburg can provide current regulatory guidance.
Financing an Airbnb investment in Middleburg requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Middleburg's rapid supply growth (136% year-over-year) suggests increasing investor interest, though occupancy will need to keep pace for returns to hold steady. Seasonal patterns point to revenue peaks in September and March, with softer months like October pulling averages down — investors should budget for occupancy in the 35–42% range annually. ADR may see modest gains of 2–5% as hosts differentiate with outdoor amenities and larger properties, but the market's growth trajectory warrants monitoring to ensure demand isn't outstripped by new listings."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or seasonal anomalies. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.
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