Midland, MI Airbnb Market Data, Statistics, and Occupancy Rates

Midland Short-Term Rental Market Overview

Midland, MI presents an intriguing opportunity for short-term rental investors, combining above-average revenue-to-price ratios with a compact, manageable supply of just 33 active Airbnb listings. With an average annual revenue of $26,763 against average home values of $363,613, the market offers a yield profile that outperforms many Michigan peers. The relatively low competition and stable occupancy dynamics make this a market worth a closer look for investors seeking smaller-market diversification.

Key Market Statistics

According to Rabbu market data, the Midland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Midland

Midland's favorable revenue-to-price ratio, above-average occupancy stability, and limited existing supply create a compelling entry point for investors looking beyond saturated metro markets.

Expert Market Assessment

"Midland earns an "Attractive Opportunity" designation with an ROI score of 69 out of 100, driven primarily by its above-average revenue-to-price ratio and occupancy stability. The market exhibits mild seasonality — February dips to around $1,262 in average monthly revenue while October peaks near $2,663 — giving investors a workable spread that avoids the dramatic swings seen in pure vacation destinations. The compact supply base and accessible home values make this a market where well-positioned properties, especially three-bedroom homes, can meaningfully outperform the average. Investors who pair operational excellence with smart pricing should find consistent, if modest, returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Midland

Average revenue by month in Midland

Midland shows moderate seasonality, with October leading at $2,663 and February bottoming out at $1,262 — a spread of roughly $1,400. Revenue stays relatively elevated from June through December, suggesting a long productive season that extends well beyond the summer months.

Active Airbnb listings by property size in Midland

Supply is distributed fairly evenly, with 11 one-bedroom, 9 two-bedroom, and 9 three-bedroom listings making up the market's 33 active properties. The lack of four-plus-bedroom inventory could represent a gap for investors willing to target larger group stays.

Average daily rate (ADR) by property size in Midland

ADR scales predictably from $89 for one-bedrooms to $197 for three-bedrooms, more than doubling across the range. The jump from one to two bedrooms ($89 to $167) is especially steep, suggesting that adding a second bedroom delivers significant pricing power.

Average RevPAN by property size in Midland

Three-bedroom properties deliver the strongest RevPAN at $98, roughly six times the $16 earned by one-bedrooms. Two-bedrooms land at $61, making the step up from one to two bedrooms the single biggest RevPAN improvement in the market.

Average occupancy rates by property size in Midland

Occupancy climbs sharply with property size: one-bedrooms fill just 18% of available nights, two-bedrooms reach 37%, and three-bedrooms lead at 50%. For cash-flow stability, investors should note that one-bedroom units face significantly higher vacancy risk in this market.

Average monthly revenue by property size in Midland

Three-bedroom listings are the clear revenue leaders at $3,406 per month, outpacing two-bedrooms ($2,302) by nearly 48% and earning more than triple what one-bedrooms ($1,097) generate. The revenue gap underscores the outsized return potential of larger properties in Midland.

Average annual revenue by property size in Midland

At $40,883 annually, three-bedroom properties offer the strongest return potential and generate more than three times the $13,164 earned by one-bedrooms. Two-bedroom listings at $27,628 per year closely track the market-wide average, making them a solid middle-ground option for investors balancing acquisition cost and revenue.

Most common amenities for Airbnb listings in Midland

Parking is universal at 100% of listings, followed closely by kitchen access (97%) and washer (79%), signaling that guests in Midland expect practical, home-like accommodations. Self check-in (76%) and workspace (67%) are notably common, hinting at a blend of business and leisure demand that favors convenience-oriented setups.

Understanding Midland's ROI Score: 69/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Midland's ROI score of 69 out of 100 places it in the "Attractive Opportunity" band, anchored by above-average marks in both revenue-to-price ratio and occupancy stability — the two most heavily weighted factors. Market growth trend and supply/demand balance score at average levels, suggesting the market is healthy but not yet in a high-growth phase. Investors should pair these encouraging metrics with thorough local regulatory research and property-level due diligence to validate the opportunity.

Short-Term Rental Regulations in Midland

Understanding local STR regulations is essential before investing in Midland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Midland, MI may be required to obtain a permit or register their property with the city before hosting guests. Investors should verify current requirements directly with the City of Midland and the State of Michigan to ensure compliance before listing.

Key Restrictions

Common restrictions in Michigan STR markets can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking regulations, and HOA covenants that may prohibit or limit rentals. Investors should also check whether the city imposes any caps on the number of STR permits issued in specific zones.

Tax Obligations

Short-term rental hosts in Michigan are typically subject to state sales tax and may owe local occupancy or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Midland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Midland's STR market is expected to maintain steady demand, with occupancy rates likely hovering in the 32–36% range and ADR potentially edging up 2–4% as the limited supply of 33 listings keeps pricing power intact. Year-over-year listing growth of 105% suggests increasing investor interest, which could moderate per-listing revenue if new supply outpaces demand. Seasonal patterns point to a revenue floor around $1,200–$1,750 in winter months and a ceiling near $2,500–$2,700 in late summer through fall, giving operators a reasonably predictable cash flow cycle to plan around."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Midland, MI

What is the average Airbnb occupancy rate in Midland?

The average Airbnb occupancy rate in Midland, MI is currently 34%, which sits below the Michigan state average of 42%. Occupancy varies significantly by property size — one-bedroom listings average just 18%, while three-bedroom properties achieve a much healthier 50%. Investors targeting larger properties can expect meaningfully better fill rates.

How much do Airbnb hosts make in Midland?

Airbnb hosts in Midland, MI earn an average of $2,230 per month, which translates to approximately $26,763 annually based on trailing 12-month performance. Revenue scales sharply with property size: one-bedroom listings average $13,164 per year, two-bedrooms bring in about $27,628, and three-bedroom properties lead at $40,883 annually.

Is Midland a good market for Airbnb investment?

Midland scores a 69 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio and occupancy stability, with average home values around $363,613. While occupancy runs below the state average, the limited competition of just 33 active listings and strong three-bedroom performance make it a viable option for investors seeking yield in a smaller market.

What is the average daily rate (ADR) for Airbnb in Midland?

The average daily rate for Airbnb listings in Midland is $152, which is well below the Michigan state average of $350. ADR increases with property size: one-bedrooms average $89, two-bedrooms come in at $167, and three-bedrooms command $197 per night. The lower ADR reflects the market's positioning as a practical, value-oriented destination rather than a luxury vacation spot.

Are short-term rentals legal in Midland?

Short-term rentals operate in Midland, MI, as evidenced by the 33 active Airbnb listings currently in the market. However, specific permit requirements, zoning restrictions, and regulatory conditions can change, so prospective investors should consult the City of Midland and relevant Michigan state agencies to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Midland?

Peak season in Midland stretches from June through December, with the highest average monthly revenue occurring in October at $2,663. Summer months (June–August) consistently deliver above $2,500, and fall remains strong. The softest period is February, when average revenue drops to around $1,262, making it the clear off-peak month.

How many Airbnbs are there in Midland?

As of April 2026, there are 33 active Airbnb listings in Midland, MI. The supply is fairly evenly distributed across property sizes, with 11 one-bedroom, 9 two-bedroom, and 9 three-bedroom listings. Year-over-year listing growth stands at 105%, indicating the market is attracting growing investor interest.

How is Airbnb revenue calculated in Midland?

The annual and monthly revenue figures for Midland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Midland, MI market
• Average daily rates, occupancy rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.