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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Millbrook presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Millbrook, NY is a small, premium short-term rental market in the Hudson Valley with just 13 active Airbnb listings and a notably high average daily rate of $442—well above the $381 New York state average. However, occupancy sits at 32%, below the state's 40% benchmark, and average home values of nearly $1.7 million create a challenging revenue-to-price dynamic. While the market's limited supply and strong seasonal demand offer a niche opportunity, investors will need to be highly selective to generate meaningful returns.
According to Rabbu market data, the Millbrook short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 13 |
| Average Daily Rate (ADR) | vs. $381 state avg. | $442 |
| Average Occupancy Rate | vs. 40% state avg. | 32% |
| RevPAN | ADR * Occupancy Rate | $141 |
| Average Monthly Revenue | Historical 12-month average | $4,153 |
| Average Annual Revenue | Historical 12-month average | $49,840 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Millbrook appeals to investors seeking a low-competition, high-ADR market in the Hudson Valley, though elevated home prices demand careful deal sourcing to justify returns.
Key investment factors
"Millbrook represents a competitive but narrow opportunity for STR investors willing to navigate high entry costs. The market's ROI score of 40 out of 100 reflects a below-average revenue-to-price ratio driven by home values near $1.7 million against roughly $49,840 in average annual revenue. Seasonality is pronounced—revenue swings from around $2,200 in January to over $7,000 in August—so cash flow planning must account for four to five slower months. Investors who can source properties below market value or differentiate with premium amenities stand to benefit from the favorable supply/demand dynamics and strong summer pricing power."
— Rabbu Market Analysis Team
Millbrook displays sharp seasonality, with August ($7,039) and July ($6,523) delivering roughly three times the revenue of the slowest months like January ($2,208) and February ($2,429). Investors should plan for a concentrated earning season from June through October and budget for materially lower cash flow during the winter months.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,208 |
| February |
|
$2,429 |
| March |
|
$2,418 |
| April |
|
$2,964 |
| May |
|
$4,078 |
| June |
|
$4,642 |
| July |
|
$6,523 |
| August |
|
$7,039 |
| September |
|
$4,807 |
| October |
|
$5,208 |
| November |
|
$3,947 |
| December |
|
$3,572 |
All 6 listings with reported size data are 3-bedroom properties, making this the dominant—and only visible—configuration in the market. This concentration could signal an opportunity for investors offering smaller or larger homes to differentiate and capture underserved demand segments.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
6 |
Three-bedroom properties command an average daily rate of $326, which is lower than the overall market ADR of $442, suggesting that higher-priced listings in other configurations or premium tiers are pulling the market average up. Investors targeting the 3-bedroom segment should price competitively while looking for ways to justify premium rates through amenities or property quality.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$326 |
Three-bedroom listings generate a RevPAN of $72, reflecting the combination of a $326 ADR and the relatively modest 22% occupancy for this property size. This figure underscores that while nightly rates are attractive, actual revenue capture per available night is tempered by lower booking frequency.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$72 |
Three-bedroom properties average a 22% occupancy rate, notably below the overall market average of 32%, indicating that these listings may face more competition or seasonal booking patterns that leave many nights vacant. Cash-flow stability will require careful pricing and strong marketing during shoulder and off-peak periods.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
22% |
Three-bedroom listings earn an average of $4,149 per month, closely tracking the overall market average of $4,153. This consistency suggests the 3-bedroom segment is the primary driver of market-level revenue figures in Millbrook.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$4,149 |
At $49,792 in average annual revenue, 3-bedroom properties closely mirror the market-wide figure of $49,840. Against average home values of $1.7 million, this annual income translates to a modest yield, reinforcing the need for below-market acquisition or exceptional property positioning to achieve attractive returns.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$49,792 |
Kitchens and parking lead at 92% prevalence, followed by dryers and workspaces at 85%, signaling that guests in Millbrook expect a comfortable, self-sufficient stay rather than a hotel-like experience. Outdoor amenities like backyards (77%), BBQ grills (77%), and patios (62%) are also common, reflecting the rural getaway character of the market and suggesting that properties without outdoor space may struggle to compete.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
92% |
| Parking |
|
92% |
| Dryer |
|
85% |
| Workspace |
|
85% |
| Backyard |
|
77% |
| BBQ Grill |
|
77% |
| Washer |
|
77% |
| Outdoor Furniture |
|
69% |
| Patio or Balcony |
|
62% |
| Pets |
|
54% |
| Self Check-in |
|
54% |
| Pool |
|
23% |
| Waterfront |
|
23% |
| Beach Access |
|
8% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Millbrook Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Millbrook's ROI Score of 40 out of 100 places it in the "Competitive Opportunity" band, where investor interest is strong but the path to returns requires more selective deal sourcing. The below-average revenue-to-price ratio is the primary drag, as $49,840 in annual revenue against $1.7 million home values leaves thin margins. Occupancy stability and market growth register as average, while the supply/demand balance scores above average—suggesting that pairing this data with thorough local regulatory research and creative acquisition strategies could unlock value in this small market.
Understanding local STR regulations is essential before investing in Millbrook. Here's the current regulatory landscape:
Short-term rental operators in Millbrook, NY may be required to obtain a permit or register their property with local authorities in the Village of Millbrook or Dutchess County. Investors should verify current permit requirements directly with municipal offices before listing a property.
Common STR restrictions in New York communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking standards. HOA rules may also apply, particularly in residential areas, and some municipalities impose caps on the number of permits issued.
STR hosts in New York are typically subject to state and local occupancy taxes, and platforms like Airbnb often collect and remit these on behalf of hosts. Investors should confirm whether additional county or municipal lodging taxes apply in the Millbrook area.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Millbrook can provide current regulatory guidance.
Financing an Airbnb investment in Millbrook requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Millbrook's STR market is likely to see continued seasonal demand concentrated in the summer and early fall months, with August and July remaining the top revenue performers. The 133% year-over-year growth in active listings signals rising investor interest, which could compress occupancy further if demand doesn't keep pace. ADR may hold steady or edge up modestly given the area's upscale positioning, but investors should anticipate occupancy ranging between 28–35% and plan their cash flow projections around significant off-season softness from January through March."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions may shift due to regulatory changes, economic factors, or seasonal variation. Individual property results will vary based on location, quality, pricing strategy, and management approach.
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