Millersburg, MI Airbnb Market Data, Statistics, and Occupancy Rates

Millersburg Short-Term Rental Market Overview

Millersburg, MI is a small but compelling short-term rental market scoring 82 out of 100 on Rabbu's ROI scale — a standout opportunity driven largely by an above-average revenue-to-price ratio. With average home values around $341,060 and annual STR revenue averaging $44,146, investors can achieve meaningful yield relative to acquisition cost. The market's pronounced summer seasonality, with July revenue peaking at $10,824, points to strong vacation-driven demand anchored by the area's lakes and outdoor recreation.

Key Market Statistics

According to Rabbu market data, the Millersburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Millersburg

A favorable revenue-to-price ratio and constrained supply make Millersburg attractive for investors seeking seasonal vacation rental income in northern Michigan.

Expert Market Assessment

"Millersburg represents a strong seasonal opportunity for investors comfortable with a concentrated earnings window. The summer months of June, July, and August alone account for roughly 60% of annual revenue, with July topping $10,824 per listing on average. Winter months are notably quiet — January through March each yield under $830 — so this market rewards investors who can absorb off-season carrying costs. The above-average supply/demand balance and a favorable revenue-to-price ratio reinforce the market's appeal for buy-and-hold vacation rental strategies."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Millersburg

Average revenue by month in Millersburg

Revenue in Millersburg follows an extremely seasonal curve, with July ($10,824) and August ($8,282) towering over winter months like January ($710) and February ($828) — a spread of more than $10,000 between peak and trough. Investors should expect roughly 60% of annual income to arrive between June and August, making summer optimization critical to overall returns.

Active Airbnb listings by property size in Millersburg

The entire active supply in Millersburg is concentrated in 2-bedroom properties, with all 7 reportable listings falling into that category. This homogeneity could signal an opportunity for investors willing to offer larger or smaller configurations to capture underserved guest segments.

Average daily rate (ADR) by property size in Millersburg

Two-bedroom listings in Millersburg command an average daily rate of $210, which exceeds the overall market ADR of $175. With only one property size represented in the data, investors considering alternative bedroom counts would need to look at comparable rural Michigan markets for ADR benchmarks.

Average RevPAN by property size in Millersburg

Two-bedroom properties generate a RevPAN of $40, reflecting the combination of a solid $210 ADR with a modest 19% occupancy rate. This figure aligns closely with the market-wide RevPAN of $38, confirming that 2-bedrooms are the primary revenue driver in this small market.

Average occupancy rates by property size in Millersburg

Two-bedroom listings average 19% occupancy, slightly below the market-wide 22% figure, indicating that the overall average may be lifted by a few higher-performing unlisted property types. While 19% may seem low, it reflects the deeply seasonal nature of the market rather than a lack of demand during peak months.

Average monthly revenue by property size in Millersburg

Two-bedroom properties pull in an average of $4,314 per month, outpacing the market-wide monthly average of $3,678. This premium suggests that the 2-bedroom format aligns well with guest expectations in Millersburg's vacation-oriented market.

Average annual revenue by property size in Millersburg

At $51,776 in average annual revenue, 2-bedroom properties significantly exceed the market-wide average of $44,146, offering a compelling return against average home values of $341,060. This translates to a gross yield of roughly 15%, reinforcing the market's strong revenue-to-price dynamics.

Most common amenities for Airbnb listings in Millersburg

Parking, kitchens, and backyards each appear in 92% of Millersburg listings, establishing them as baseline expectations for guests — likely reflecting the rural, cabin-style nature of the market. Lake access (42%) and beach access (50%) highlight the waterfront appeal that drives summer demand, while BBQ grills (83%) and outdoor furniture (67%) signal that outdoor entertaining amenities are a competitive must-have.

Understanding Millersburg's ROI Score: 82/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Millersburg's ROI score of 82 out of 100 places it in the Standout Opportunity band, driven primarily by an above-average revenue-to-price ratio and favorable supply/demand balance — only 12 listings serve the market's seasonal demand. Occupancy stability and market growth trend score as average, reflecting the deeply seasonal booking pattern and the small but growing inventory. Pairing this data with a thorough review of local Presque Isle County regulations and a conservative off-season budget will help investors set realistic expectations.

Short-Term Rental Regulations in Millersburg

Understanding local STR regulations is essential before investing in Millersburg. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Millersburg, Michigan may need to obtain a local permit or register their property with the township or county. Investors should verify current requirements directly with Presque Isle County and the State of Michigan before listing a property.

Key Restrictions

Common restrictions in small Michigan communities can include occupancy limits based on bedroom count, noise and nuisance ordinances, minimum parking requirements, and septic system capacity rules for lakefront properties. HOA or deed restrictions may also apply in certain subdivisions, so reviewing property-level covenants is essential before purchasing.

Tax Obligations

Michigan requires short-term rental operators to collect and remit the state's 6% use tax, and many counties impose an additional accommodations or excise tax. Platforms like Airbnb often collect state taxes automatically, but investors should confirm local obligations with Presque Isle County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Millersburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Millersburg's summer-dominant demand pattern is expected to persist, with peak-season months (June through August) likely continuing to generate the lion's share of annual income. ADR could edge up modestly — estimates suggest a 2–4% increase as supply remains limited at just 12 active listings — though occupancy will likely stay in the 20–25% range on an annualized basis given the highly seasonal nature of the market. Investors should plan cash reserves for the quieter winter months when revenue drops below $1,000 and budget accordingly for a strongly seasonal cash-flow profile."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Millersburg, MI

What is the average Airbnb occupancy rate in Millersburg?

The average occupancy rate for Airbnb listings in Millersburg is currently 22%, which is below the Michigan state average of 42%. This reflects the market's highly seasonal nature — demand is concentrated in the summer months while winter sees far fewer bookings. Investors should expect strong occupancy during peak season and plan for lighter booking volume from late fall through early spring.

How much do Airbnb hosts make in Millersburg?

Airbnb hosts in Millersburg earn an average of $3,678 per month and approximately $44,146 per year based on trailing 12-month performance data. Revenue is heavily weighted toward summer, with July averaging $10,824 and August around $8,282. Winter months typically bring in under $1,000, so annual earnings hinge on maximizing the peak season.

Is Millersburg a good market for Airbnb investment?

Millersburg scores 82 out of 100 on Rabbu's ROI Score, placing it in the 'Standout Opportunity' category. The market benefits from an above-average revenue-to-price ratio — with average home values of $341,060 and annual revenue around $44,146 — and a favorable supply/demand balance with only 12 active listings. It's best suited for investors who are comfortable with seasonal income patterns and can manage carrying costs through the quieter winter months.

What is the average daily rate (ADR) for Airbnb in Millersburg?

The average daily rate in Millersburg is $175, which is about half the Michigan state average of $350. However, 2-bedroom properties — which make up the majority of listings — command a higher ADR of $210. The lower market-wide average reflects the seasonal pricing dynamics, where rates likely dip during the off-season to attract the limited demand available.

Are short-term rentals legal in Millersburg?

Short-term rentals are generally permitted in the Millersburg, Michigan area, though operators may need to register or obtain a permit from local authorities. Regulations can vary at the township and county level, so investors should check directly with Presque Isle County and review any applicable zoning or HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Millersburg?

Peak season in Millersburg runs from June through August, with July being the strongest month at $10,824 in average revenue. June ($7,832) and August ($8,282) are also high-performing months. Shoulder months like May ($4,373) and September ($3,480) offer decent returns, while November through March represents the slowest period with monthly revenues under $1,230.

How many Airbnbs are there in Millersburg?

There are currently 12 active Airbnb listings in Millersburg as of April 2026. This is a very small market, and the limited supply contributes to a favorable supply/demand balance — one of the factors supporting the market's strong ROI score. Year-over-year listing growth has been notable, so investors should monitor supply trends to ensure the market doesn't become oversaturated.

How is Airbnb revenue calculated in Millersburg?

The annual and monthly revenue figures for Millersburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, and because each month uses its own historical performance, the data naturally reflects seasonal peaks and slower months. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data for active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or seasonal anomalies. Local regulations, permit requirements, and tax obligations can change — always verify with municipal and county authorities before investing.