Millersburg, OH Airbnb Market Data, Statistics, and Occupancy Rates

Millersburg Short-Term Rental Market Overview

Millersburg, OH sits at the heart of Ohio's Amish Country, a region that draws steady leisure tourism year-round with pronounced seasonal peaks. With 205 active Airbnb listings and an average annual revenue of $33,701, the market offers a modest but real income stream — though the 24% occupancy rate trails the 34% Ohio state average, signaling that competition for bookings is intensifying. An 88% year-over-year growth in listings underscores strong investor interest, making selective deal sourcing essential for newcomers.

Key Market Statistics

According to Rabbu market data, the Millersburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Millersburg

Millersburg appeals to investors seeking exposure to a tourism-driven rural market with above-average growth momentum, though tighter competition demands careful property selection.

Expert Market Assessment

"Millersburg presents a competitive but selective opportunity for STR investors. The ROI score of 52 out of 100 reflects average revenue-to-price and occupancy metrics tempered by a supply-demand balance that tilts toward oversupply after rapid listing growth. Seasonality is a defining feature — October leads all months at $4,371 in average revenue, while January bottoms out near $1,084, creating a roughly 4:1 peak-to-trough spread that investors must budget around. Targeting larger, well-appointed properties and pricing aggressively during the June-through-October corridor offers the clearest path to outperforming the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Millersburg

Average revenue by month in Millersburg

Millersburg shows dramatic seasonality, with October ($4,371) and August ($4,045) delivering roughly four times the revenue of January ($1,084). The summer-through-fall corridor from June to November accounts for the lion's share of annual earnings, making off-season cost management critical for investors.

Active Airbnb listings by property size in Millersburg

One-bedroom units dominate the supply landscape with 96 of 205 total listings, followed by 2-bedrooms at 60. Larger properties are notably scarce — only 9 four-bedroom listings exist — which could represent an opportunity for investors willing to offer group-sized accommodations in an underserved segment.

Average daily rate (ADR) by property size in Millersburg

ADR climbs steadily from $138 for studios to $313 for 4-bedroom properties, a 127% premium. The jump from 3-bedroom ($224) to 4-bedroom ($313) is especially steep, suggesting guests place a high value on the extra space and that larger homes can command outsized nightly rates.

Average RevPAN by property size in Millersburg

RevPAN heavily favors larger properties: 4-bedroom units lead at $101 per available night, more than double the $48 for 1-bedrooms. Even 3-bedrooms deliver a solid $61 RevPAN, making mid-to-large configurations the clear winners for revenue efficiency after accounting for occupancy.

Average occupancy rates by property size in Millersburg

Occupancy rates are modest across all sizes but tilt in favor of larger units — 4-bedrooms lead at 32% and 3-bedrooms at 28%, while 2-bedrooms lag at 21%. This pattern suggests that group travelers booking bigger properties are a more reliable demand segment in this market.

Average monthly revenue by property size in Millersburg

Monthly revenue scales consistently with size, from $2,082 for studios up to $4,048 for 4-bedroom properties. The incremental revenue gain from 1-bedroom ($2,414) to 3-bedroom ($3,401) is meaningful and may justify the added operating costs of managing larger units.

Average annual revenue by property size in Millersburg

Four-bedroom properties lead annual revenue at $48,579, nearly double the $24,984 earned by studios. For investors focused on maximizing gross income, the 3-bedroom ($40,823) and 4-bedroom tiers offer the strongest annual return potential, though acquisition costs and furnishing budgets should be weighed accordingly.

Most common amenities for Airbnb listings in Millersburg

Parking (98%), kitchen (93%), and self check-in (92%) are near-universal, establishing them as baseline expectations rather than differentiators. Amenities like hot tubs (40%), pools (31%), and BBQ grills (53%) offer better opportunities to stand out, aligning with the outdoor-oriented, getaway appeal that draws visitors to Ohio's Amish Country.

Understanding Millersburg's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Millersburg's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, indicating that while real demand exists, tighter competition and moderate revenue-to-price metrics mean not every deal will pencil out. The market earns above-average marks for growth trend but falls below average on supply-demand balance, reflecting the 88% surge in listings that has outpaced demand growth. Investors should pair this data with local regulatory research and focus on property types — particularly larger homes — where occupancy and revenue per night meaningfully outperform the market average.

Short-Term Rental Regulations in Millersburg

Understanding local STR regulations is essential before investing in Millersburg. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Millersburg, Ohio may need to register or obtain a permit from Holmes County or the Village of Millersburg before listing a property. Investors should verify current requirements directly with local zoning and permitting offices, as rules in smaller Ohio communities can change with limited advance notice.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, minimum-stay requirements during certain seasons, noise and nuisance ordinances, and parking capacity rules — especially relevant in a rural setting where properties may share private roads. HOA covenants, where applicable, can impose additional limitations on short-term rental use.

Tax Obligations

Ohio requires short-term rental operators to collect and remit state sales tax and county lodging taxes, though platforms like Airbnb often handle collection in many Ohio jurisdictions. Investors should confirm their specific obligations with Holmes County and the Ohio Department of Taxation to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Millersburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Millersburg's STR market is likely to see continued supply expansion given the 88% listing growth trend, which may put further pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will remain heavily concentrated from June through October, with monthly averages potentially ranging from around $1,000 in winter to over $4,000 at the fall peak. ADR growth of 1–3% is plausible as hosts upgrade amenities, though occupancy rates may hover in the 22–26% range market-wide as new supply absorbs demand. Investors who target larger properties — particularly 3- and 4-bedroom units — and optimize for peak-season pricing should be best positioned."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Millersburg, OH

What is the average Airbnb occupancy rate in Millersburg?

The average occupancy rate for Airbnb listings in Millersburg is currently 24%, which falls below the Ohio state average of 34%. Occupancy varies by property size — 4-bedroom units lead at 32%, while 2-bedroom properties sit lower at 21%. The market's rural, tourism-driven nature means occupancy is heavily seasonal, so annualized figures can mask strong peak-season performance.

How much do Airbnb hosts make in Millersburg?

On average, Airbnb hosts in Millersburg earn approximately $2,808 per month or $33,701 annually based on trailing 12-month data. Revenue scales meaningfully with property size: studios average around $24,984 per year, while 4-bedroom properties reach approximately $48,579. Peak months like October can generate over $4,300, so hosts who optimize pricing during summer and fall tend to capture the bulk of annual income.

Is Millersburg a good market for Airbnb investment?

Millersburg earns a Rabbu ROI Score of 52 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from above-average growth in traveler interest and a strong seasonal tourism base in Ohio's Amish Country. However, rapid listing growth (88% year-over-year) and below-average occupancy rates mean investors should be selective, focusing on larger properties and standout amenities to differentiate their listings.

What is the average daily rate (ADR) for Airbnb in Millersburg?

The average daily rate in Millersburg is $222, which is slightly below the Ohio state average of $250. ADR ranges from $138 for studios up to $313 for 4-bedroom properties, reflecting the premium guests are willing to pay for larger group-friendly accommodations in the area.

Are short-term rentals legal in Millersburg?

Short-term rentals are generally permitted in Millersburg, OH, though operators may need to register with local authorities and comply with zoning, safety, and tax regulations. Rules can vary at the village and county level, so prospective hosts should check directly with Holmes County and the Village of Millersburg for the most current requirements before listing a property.

When is peak season for Airbnb in Millersburg?

Peak season in Millersburg runs from June through October, with October topping the chart at $4,371 in average monthly revenue. August ($4,045) and July ($4,010) are also strong months. The slowest period is January, when average revenue drops to around $1,084. This pronounced seasonality is typical for leisure-driven rural markets and means hosts should plan pricing and availability strategies well ahead of the summer-fall window.

How many Airbnbs are there in Millersburg?

As of April 2026, there are 205 active Airbnb listings in Millersburg. The market has seen significant growth, with an 88% year-over-year increase in active listings. One-bedroom units dominate supply at 96 listings, followed by 2-bedrooms at 60, while larger 4-bedroom properties remain relatively scarce at just 9 listings.

How is Airbnb revenue calculated in Millersburg?

The annual and monthly revenue figures for Millersburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics across bedroom configurations
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.