Minocqua, WI Airbnb Market Data, Statistics, and Occupancy Rates

Minocqua Short-Term Rental Market Overview

Minocqua, WI is a classic Northwoods lake destination where short-term rental demand spikes dramatically in summer, with July revenue averaging $9,831—more than ten times the April low of $930. With just 33 active Airbnb listings and an average annual revenue of $42,989 against average home values of $771,685, investors should carefully weigh the strong seasonal upside against relatively high acquisition costs. The market's ROI score of 57 out of 100 reflects an attractive but measured opportunity, driven by average revenue-to-price ratios and stable—if not exceptional—occupancy patterns.

Key Market Statistics

According to Rabbu market data, the Minocqua short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Minocqua

Minocqua attracts STR investors for its lakefront appeal, concentrated summer demand, and a still-small competitive field of just 33 active listings.

Expert Market Assessment

"Minocqua presents a moderately attractive STR opportunity anchored by intense summer demand—July and August account for the lion's share of annual income, while spring and late fall dip well below $2,000 per month. The market's 25% average occupancy rate trails the Wisconsin state average of 38%, a direct reflection of this seasonality rather than a lack of guest interest during peak periods. For investors comfortable with a vacation-rental model that delivers most of its returns in a concentrated window, Minocqua's small supply base and premium lakefront positioning offer a compelling niche."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Minocqua

Average revenue by month in Minocqua

Minocqua's revenue curve is exceptionally seasonal: July ($9,831) and August ($8,860) dwarf the rest of the year, with April bottoming out at just $930. The roughly 10x spread between peak and trough months means investors need strong summer performance to carry the full-year financial picture.

Active Airbnb listings by property size in Minocqua

Supply is concentrated among 2-bedroom (12 listings) and 3-bedroom (10 listings) properties, with no other bedroom counts represented in the active inventory. This tight clustering suggests a potential opportunity for investors willing to offer larger or more unique configurations that aren't currently available.

Average daily rate (ADR) by property size in Minocqua

ADR scales modestly from $251 for 2-bedroom properties to $275 for 3-bedroom listings, a roughly 10% premium for the additional bedroom. Given that the cost difference between acquiring a 2- and 3-bedroom property can be substantial, the ADR premium alone is relatively narrow.

Average RevPAN by property size in Minocqua

Three-bedroom properties deliver meaningfully stronger RevPAN at $84 compared to $61 for 2-bedroom units, a 38% advantage that reflects both their higher nightly rate and better occupancy. This makes 3-bedroom listings the more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Minocqua

Three-bedroom properties achieve 31% occupancy versus 25% for two-bedroom units, a six-percentage-point gap that materially impacts cash flow consistency. Both figures sit below the state average, reinforcing that Minocqua is a seasonal market where year-round occupancy is not the primary driver of returns.

Average monthly revenue by property size in Minocqua

Interestingly, 2-bedroom properties edge out 3-bedroom units on average monthly revenue ($3,283 vs. $3,073), despite lower ADR and occupancy. This could reflect pricing strategies or higher booking frequency among smaller properties during shoulder months.

Average annual revenue by property size in Minocqua

Two-bedroom properties generate approximately $39,399 annually while 3-bedroom listings bring in $36,879, a modest difference that suggests both configurations offer similar return profiles. Investors should weigh acquisition costs carefully, as the revenue gap is small enough that a lower purchase price on a 2-bedroom could yield a better percentage return.

Most common amenities for Airbnb listings in Minocqua

Parking and a full kitchen are universal (100%) among Minocqua listings, and 76% offer lake access—underscoring that waterfront proximity is a core part of the guest value proposition. BBQ grills, patios, and backyards are also standard at 76–79%, signaling that outdoor living amenities are essentially table stakes in this market.

Understanding Minocqua's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Minocqua's ROI score of 57 out of 100 places it in the Attractive Opportunity tier, reflecting average revenue-to-price ratios and occupancy stability offset by below-average market growth trends. The 177% year-over-year listing growth is a double-edged signal—it shows rising investor confidence but could pressure individual returns as supply expands. Pairing this score with thorough research into Oneida County's regulatory landscape and realistic cash-flow modeling for off-season months will help investors determine whether a Minocqua property fits their portfolio.

Short-Term Rental Regulations in Minocqua

Understanding local STR regulations is essential before investing in Minocqua. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Minocqua, Wisconsin may need to obtain a tourist rooming house license through the Oneida County health department and register with the Wisconsin Department of Revenue. Investors should verify current permit requirements directly with local authorities, as regulations can change.

Key Restrictions

Common restrictions in Wisconsin lake communities can include occupancy limits tied to bedroom count, noise ordinances, minimum-stay requirements during certain seasons, and parking limitations—especially for lakefront properties. HOA or lake association rules may impose additional constraints that affect rental frequency and guest policies.

Tax Obligations

Wisconsin imposes a state room tax and a county room tax on short-term rentals, and hosts may also owe local sales tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full obligation with the Wisconsin Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Minocqua can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Minocqua's short-term rental market is likely to remain heavily summer-driven, with peak-season ADR holding steady around $350–$370 and occupancy concentrating in June through August. The 177% year-over-year growth in active listings suggests increasing investor interest, which could moderate individual property performance if supply continues to outpace demand. Investors entering now should plan for significant revenue seasonality and budget conservatively for shoulder and winter months, when monthly income may fall below $2,000."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Minocqua, WI

What is the average Airbnb occupancy rate in Minocqua?

The average Airbnb occupancy rate in Minocqua is currently 25%, which is below the Wisconsin state average of 38%. This lower annual figure reflects the market's strong seasonality—summer months see much higher occupancy while the off-season pulls the yearly average down. Three-bedroom properties tend to perform better at around 31% occupancy compared to 25% for two-bedroom listings.

How much do Airbnb hosts make in Minocqua?

Airbnb hosts in Minocqua earn an average of $3,582 per month and approximately $42,989 per year based on trailing 12-month performance data. Revenue varies significantly by season, with July averaging $9,831 and April dropping to around $930. Two-bedroom listings average about $39,399 annually, while three-bedroom properties bring in roughly $36,879 per year.

Is Minocqua a good market for Airbnb investment?

Minocqua earns an ROI score of 57 out of 100, which Rabbu classifies as an Attractive Opportunity. The market benefits from a small supply of just 33 active listings, strong summer demand, and an average daily rate of $356. However, investors should account for significant seasonality, relatively high average home values of $771,685, and below-average occupancy outside peak months. It works best for investors who can manage cash flow through quieter seasons.

What is the average daily rate (ADR) for Airbnb in Minocqua?

The average daily rate for Airbnb listings in Minocqua is $356, which is slightly below the Wisconsin state average of $368. Two-bedroom properties average $251 per night, while three-bedroom listings command $275 per night. The premium for larger properties reflects the family and group-oriented nature of Northwoods vacation stays.

Are short-term rentals legal in Minocqua?

Short-term rentals do operate in Minocqua, WI, with 33 active Airbnb listings currently on the market. However, operators may need to obtain permits or licenses from local and county authorities, and Wisconsin requires registration with the Department of Revenue for tax purposes. We recommend checking directly with Oneida County and local government offices for the latest regulatory requirements before purchasing an investment property.

When is peak season for Airbnb in Minocqua?

Peak season in Minocqua runs from June through August, with July being the strongest month at an average revenue of $9,831 per listing. August follows closely at $8,860, and June averages $4,515. Revenue drops sharply in the shoulder months, making summer the window when hosts earn the majority of their annual income.

How many Airbnbs are there in Minocqua?

As of April 2026, there are 33 active Airbnb listings in Minocqua. The supply is concentrated in two-bedroom (12 listings) and three-bedroom (10 listings) properties. Year-over-year listing growth of 177% indicates rapidly increasing investor interest in this market, which is worth monitoring for its potential impact on individual property performance.

How is Airbnb revenue calculated in Minocqua?

The annual and monthly revenue figures for Minocqua are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Minocqua market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary—investors should verify current requirements with relevant authorities before purchasing.