Mio, MI Airbnb Market Data, Statistics, and Occupancy Rates

Mio Short-Term Rental Market Overview

Mio, Michigan is a micro-market with just 16 active Airbnb listings, offering a niche opportunity for investors drawn to northern Michigan's outdoor recreation scene. With an average daily rate of $165—well below the $350 state average—and an average annual revenue of $17,210, the market rewards operators who keep costs low and target seasonal demand. Occupancy sits at 22% compared to the 42% state average, reflecting a heavily seasonal pattern that peaks in the summer months.

Key Market Statistics

According to Rabbu market data, the Mio short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Mio

Investors consider Mio for its low competition, affordable entry point, and proximity to northern Michigan's outdoor recreation corridors.

Expert Market Assessment

"Mio presents a limited but targeted opportunity for STR investors comfortable with pronounced seasonality and modest overall revenue. August leads the calendar at $2,635 in average monthly revenue, while December dips to just $890—a spread that underscores how heavily this market depends on warm-weather visitors. The tiny supply of 16 listings means new entrants can quickly capture share, especially with well-appointed 3-bedroom properties that earn nearly twice the revenue of smaller units. However, the 22% occupancy rate and below-state-average metrics make this a supplemental income play rather than a primary cash-flow engine."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mio

Average revenue by month in Mio

Mio's revenue peaks sharply in August at $2,635 and stays strong through July ($2,213) and June ($1,950), while the slowest months—December ($890) and April ($909)—earn roughly one-third of peak levels. This nearly 3x spread between high and low months signals that investors need a clear seasonal pricing strategy and should budget for several months of modest income.

Active Airbnb listings by property size in Mio

Supply is nearly evenly split across 1-bedroom (5), 2-bedroom (5), and 3-bedroom (6) properties, totaling just 16 listings. The balanced distribution means no single property size dominates, though the small total count suggests any new listing can meaningfully shift market dynamics.

Average daily rate (ADR) by property size in Mio

ADR scales significantly with size: 1-bedroom properties average $115, 2-bedrooms come in at $138, and 3-bedroom listings command $230—double the rate of the smallest units. The jump from 2 to 3 bedrooms is especially pronounced, suggesting guests place a high premium on additional space in this cabin-oriented market.

Average RevPAN by property size in Mio

Three-bedroom properties deliver the strongest RevPAN at $60, more than four times the $14 earned by 1-bedroom listings, with 2-bedrooms at $36. This gap highlights how larger properties combine higher nightly rates with better occupancy to generate meaningfully more revenue per available night.

Average occupancy rates by property size in Mio

One-bedroom listings lag notably at 13% occupancy, while both 2-bedroom and 3-bedroom properties hold at 27%. The significant occupancy gap for 1-bedrooms suggests that guests traveling to Mio tend to prefer larger accommodations, making smaller units harder to keep consistently booked.

Average monthly revenue by property size in Mio

Three-bedroom properties lead with $2,033 in average monthly revenue, nearly double the $1,024 generated by 2-bedroom units and well above the $1,184 from 1-bedrooms. Interestingly, 1-bedrooms slightly outperform 2-bedrooms on a monthly basis, likely due to a few higher-performing listings in that small sample.

Average annual revenue by property size in Mio

At $24,401 per year, 3-bedroom properties in Mio earn roughly twice what 2-bedroom listings bring in ($12,292) and about 72% more than 1-bedrooms ($14,213). For investors focused on maximizing return potential, the data clearly favors larger properties in this market.

Most common amenities for Airbnb listings in Mio

Kitchens and parking are universal at 100% of listings, while self check-in (94%), backyards (81%), and washer/dryer combos (75%) round out the essentials. Outdoor-focused amenities like BBQ grills (69%), outdoor furniture (69%), and lake access (25%) signal that guests expect a nature-retreat experience—investors who lean into these features are likely meeting baseline expectations rather than differentiating.

Short-Term Rental Regulations in Mio

Understanding local STR regulations is essential before investing in Mio. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Mio, Michigan should verify whether Oscoda County or the local township requires STR permits, registration, or licensing before listing a property. Regulations in rural Michigan communities can vary, so confirming requirements with the local zoning or planning office is an essential first step.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, noise ordinances, parking requirements, and septic system capacity rules in rural areas. Investors should also check for any HOA covenants or deed restrictions that could limit short-term rental activity on a specific parcel.

Tax Obligations

Michigan requires short-term rental hosts to collect and remit the state's 6% use tax, and some localities impose additional lodging or excise taxes. Platforms like Airbnb often handle collection automatically, but hosts should verify their obligations with the Michigan Department of Treasury to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mio can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Mio's short-term rental performance is likely to remain closely tied to summer tourism, with August and July continuing as the strongest revenue months. Modest ADR growth of 1–3% is plausible given limited supply and steady recreational demand, though occupancy is unlikely to shift dramatically beyond the 20–25% range without a meaningful increase in year-round attractions. Investors should plan for substantial seasonal cash-flow swings and budget accordingly for quieter winter and spring months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mio, MI

What is the average Airbnb occupancy rate in Mio?

The average occupancy rate for Airbnb listings in Mio is currently 22%, which trails the Michigan state average of 42%. This reflects the market's heavily seasonal nature, with demand concentrated in the summer months and softer bookings through winter and early spring.

How much do Airbnb hosts make in Mio?

Based on trailing 12-month data, the average Airbnb host in Mio earns approximately $1,434 per month or $17,210 per year. Three-bedroom properties lead the pack at roughly $24,401 annually, while 1-bedroom and 2-bedroom units average $14,213 and $12,292 respectively. Actual results vary based on property quality, pricing, and seasonal management.

Is Mio a good market for Airbnb investment?

Mio can work well for investors seeking a low-competition, low-entry-cost market tied to northern Michigan outdoor recreation. With only 16 active listings, there's room to differentiate, and 3-bedroom properties show solid revenue potential at $24,401 per year. That said, the 22% average occupancy rate means this market is best suited for investors who can manage seasonal cash-flow variability and keep operating costs lean.

What is the average daily rate (ADR) for Airbnb in Mio?

The current average daily rate in Mio is $165, significantly below the Michigan state average of $350. ADR ranges from $115 for 1-bedroom properties up to $230 for 3-bedroom listings, reflecting the premium guests are willing to pay for larger cabins and homes in the area.

Are short-term rentals legal in Mio?

Short-term rentals are generally permitted in rural Michigan communities like Mio, but specific permit, zoning, or registration requirements may apply at the township or county level. Investors should check with Oscoda County or the relevant local authority to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Mio?

Peak season in Mio runs from June through August, with August delivering the highest average monthly revenue at $2,635 and July close behind at $2,213. The off-peak period spans late fall through early spring, with December averaging just $890—making summer management and pricing strategy critical to annual returns.

How many Airbnbs are there in Mio?

As of April 2026, there are 16 active Airbnb listings in Mio. Supply is evenly distributed across property sizes: 5 one-bedroom listings, 5 two-bedroom listings, and 6 three-bedroom listings. This small inventory means the market has limited competition but also limited comparable data.

How is Airbnb revenue calculated in Mio?

The annual and monthly revenue figures for Mio are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Mio, MI market
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Data sourced from Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. With only 16 active listings, market-level averages in Mio may be more sensitive to individual listing performance and are subject to wider variability. Local regulations and tax obligations may change; investors should verify current requirements with relevant authorities before purchasing.