Mission, TX Airbnb Market Data, Statistics, and Occupancy Rates

Mission Short-Term Rental Market Overview

Mission, TX is a small Rio Grande Valley market with 71 active Airbnb listings and an average annual revenue of $11,301 per property. With an ADR of $153—well below the $276 Texas state average—and occupancy sitting at 29%, this market presents limited but potentially niche opportunities for investors willing to dig deeper into specific property types. The 275% year-over-year growth in active listings signals rising host interest, though revenue metrics suggest the demand side hasn't yet caught up with expanding supply.

Key Market Statistics

According to Rabbu market data, the Mission short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Mission

Mission appeals to investors seeking affordable Texas real estate with emerging STR activity, though below-average revenue-to-price ratios and occupancy demand careful property-level analysis.

Expert Market Assessment

"Mission's ROI score of 33 out of 100 places it in the limited-potential category, reflecting below-average revenue-to-price ratios, soft occupancy, and a supply-demand imbalance driven by rapid listing growth. Seasonality is pronounced—December ($1,403) and July ($1,194) stand out as clear revenue peaks, while January ($703) and May ($750) mark the softest periods. The standout opportunity lies in 4-bedroom properties, which command an ADR of $380 and generate roughly $39,126 annually, far outpacing smaller configurations. For most investors, this market will require targeted property selection and strong operational execution rather than a broad buy-and-hold approach."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mission

Average revenue by month in Mission

Revenue in Mission swings from a low of $703 in January to a high of $1,403 in December, nearly doubling across the year. Secondary peaks in July ($1,194) and November ($1,115) create a multi-peak seasonal pattern, while spring and early summer months hover in the $750–$900 range, signaling meaningful revenue variability that investors should plan for.

Active Airbnb listings by property size in Mission

Three-bedroom listings dominate Mission's supply with 25 units, followed closely by 2-bedrooms (17) and 1-bedrooms (16), while 4-bedroom properties are the scarcest at just 8. The limited supply of larger homes, combined with their outsized revenue performance, may signal an underserved niche worth exploring.

Average daily rate (ADR) by property size in Mission

ADR jumps dramatically at the 4-bedroom level, reaching $380 compared to $134 for 3-bedrooms and $126 for 2-bedrooms—a nearly 3x premium. The relatively modest gap between 2- and 3-bedroom rates ($126 vs. $134) suggests the strongest pricing power per additional bedroom is concentrated in the largest properties.

Average RevPAN by property size in Mission

Four-bedroom properties deliver a RevPAN of $155, roughly 4–7 times higher than smaller configurations, which range from $23 (1-bedroom) to $35 (2-bedroom). This substantial gap indicates that 4-bedroom units convert their high ADR into actual earned revenue far more effectively than mid-size properties, making them the standout performers on a per-night basis.

Average occupancy rates by property size in Mission

Occupancy rates vary meaningfully by size, with 4-bedroom properties leading at 41% and 1-bedrooms at 35%, while 3-bedroom units lag at just 21%. The relatively low 3-bedroom occupancy—despite being the most common listing type—points to possible oversupply in that segment and suggests investors targeting smaller or larger configurations may achieve more consistent bookings.

Average monthly revenue by property size in Mission

Monthly revenue ranges from $487 for 1-bedroom listings to $3,260 for 4-bedroom properties, with 2- and 3-bedroom units earning $883 and $1,012 respectively. The 4-bedroom segment generates roughly 3x the revenue of 3-bedrooms, reflecting the combined effect of a significantly higher nightly rate and the best occupancy in the market.

Average annual revenue by property size in Mission

At $39,126 in average annual revenue, 4-bedroom properties earn more than three times the $12,146 generated by 3-bedroom listings and nearly seven times the $5,855 from 1-bedrooms. For investors targeting Mission, the larger property segment offers the most compelling revenue profile, though the higher acquisition and operating costs should be carefully weighed against these returns.

Most common amenities for Airbnb listings in Mission

Parking (99%) and kitchen access (93%) are near-universal in Mission's listings, reflecting the car-dependent nature of the Rio Grande Valley and guest expectations for home-like stays. Outdoor amenities are also prominent—BBQ grills (59%), backyards (51%), and pools (41%) appear frequently—suggesting that properties with well-appointed outdoor spaces are well-positioned to meet local guest preferences.

Understanding Mission's ROI Score: 33/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Mission's ROI score of 33 out of 100 falls in the limited-potential band, driven primarily by below-average revenue-to-price ratios and occupancy stability, which together carry 70% of the score's weight. The one bright spot is an above-average market growth trend, reflecting the surge of new listings and emerging host activity in the area. Investors considering Mission should pair this data with thorough local regulatory research and focus on property types—particularly 4-bedroom homes—where the numbers tell a materially different story than the market-wide averages suggest.

Short-Term Rental Regulations in Mission

Understanding local STR regulations is essential before investing in Mission. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Mission, TX may need to obtain a permit or register with local authorities before listing a property. Investors should verify current requirements directly with the City of Mission and Hidalgo County, as regulations in Texas border communities can evolve.

Key Restrictions

Common STR restrictions in Texas cities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may impose additional limitations, particularly in newer subdivisions, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Texas does not levy a state income tax, but STR hosts are typically responsible for collecting and remitting the state's 6% hotel occupancy tax as well as any applicable local hotel taxes in Mission and Hidalgo County. Many booking platforms handle tax collection automatically, though hosts should confirm their obligations with the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mission can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Mission's STR market is likely to face headwinds from the rapid influx of new listings, which could keep occupancy rates in the 25–32% range unless local demand drivers strengthen. Seasonal patterns point to December and July as the strongest booking months, so hosts who optimize pricing around those windows may outperform the market average. The above-average market growth trend in Rabbu's ROI model is encouraging, but ADR increases are likely to remain modest—perhaps 1–3%—given the market's current price positioning well below the state average. Investors should treat near-term projections as estimates and monitor how supply growth stabilizes before committing heavily."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mission, TX

What is the average Airbnb occupancy rate in Mission?

The average Airbnb occupancy rate in Mission, TX is currently 29%, which trails the Texas state average of 33%. Occupancy varies by property size, with 4-bedroom listings leading at 41% and 3-bedroom units sitting lower at 21%. Investors should factor these occupancy levels into cash-flow projections, as individual results can differ significantly based on pricing strategy, property quality, and seasonal timing.

How much do Airbnb hosts make in Mission?

Airbnb hosts in Mission earn an average of $941 per month, or approximately $11,301 per year, based on trailing 12-month booking data. Revenue varies substantially by property size—1-bedroom listings average about $487 per month while 4-bedroom properties earn roughly $3,260 monthly. Peak earning months like December ($1,403) and July ($1,194) can significantly boost annual totals for hosts who optimize their availability and pricing.

Is Mission a good market for Airbnb investment?

Mission currently scores 33 out of 100 on Rabbu's ROI Score, indicating limited investment potential at the broad market level. Below-average revenue-to-price ratios and occupancy stability are the primary concerns. However, the 4-bedroom segment shows notably stronger performance with $39,126 in average annual revenue, suggesting niche opportunities exist for investors who target the right property type and execute well operationally. Thorough property-specific analysis is recommended before investing.

What is the average daily rate (ADR) for Airbnb in Mission?

The average daily rate for Airbnb listings in Mission is $153, compared to the $276 Texas state average. ADR scales significantly with property size: 1-bedroom units average $66, 2-bedrooms $126, 3-bedrooms $134, and 4-bedroom properties command a premium at $380. This wide range highlights the importance of property selection when evaluating potential returns.

Are short-term rentals legal in Mission?

Short-term rentals generally operate in Mission, TX, but hosts may need to comply with local permit or registration requirements, applicable zoning rules, and tax obligations. Regulations can change, so prospective investors should check directly with the City of Mission and Hidalgo County for the most current rules. HOA restrictions may also apply depending on the neighborhood.

When is peak season for Airbnb in Mission?

Peak season for Airbnb in Mission centers on December, when average monthly revenue reaches $1,403, and July, which sees an average of $1,194. November ($1,115) and March ($1,063) also perform above the annual average. The slowest months are January ($703) and May ($750). This pattern likely reflects a combination of holiday travel, Winter Texan visitors, and summer family trips to the Rio Grande Valley.

How many Airbnbs are there in Mission?

As of April 2026, there are 71 active Airbnb listings in Mission, TX. The supply is distributed across 16 one-bedroom units, 17 two-bedroom units, 25 three-bedroom properties, and 8 four-bedroom homes. The market has seen significant growth, with a 275% year-over-year increase in active listings.

How is Airbnb revenue calculated in Mission?

The annual and monthly revenue figures for Mission are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like December at $1,403) and slower months (like January at $703). Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Mission, TX and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates noted and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.