Moab, UT Airbnb Market Data, Statistics, and Occupancy Rates

Moab Short-Term Rental Market Overview

Moab draws outdoor enthusiasts year-round thanks to its proximity to Arches and Canyonlands national parks, making it one of Utah's most recognizable adventure-tourism destinations. With 424 active Airbnb listings generating an average annual revenue of $47,179 and an ROI score of 64 out of 100, the market presents an attractive opportunity for investors willing to navigate seasonal swings. Average daily rates sit at $214—well below the $494 Utah state average—but above-average occupancy stability helps offset that gap and supports consistent booking demand.

Key Market Statistics

According to Rabbu market data, the Moab short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Moab

Moab's unique position as a national-park gateway with above-average occupancy stability and a growing but still manageable supply base makes it a compelling market for STR investors seeking tourism-driven returns.

Expert Market Assessment

"Moab earns an "Attractive Opportunity" designation with a 64/100 ROI score, driven primarily by above-average occupancy stability and a reasonable revenue-to-price ratio. Revenue is heavily seasonal—peaking in April and May around $6,600 per month and dropping to roughly $1,300 in January—so investors need reserves to cover four to five leaner months. The supply mix skews toward 3-bedroom properties (172 of 424 listings), leaving the studio, 4-bedroom, and 5+ bedroom segments comparatively thin and potentially less competitive. For investors who can secure the right property type and price their listings strategically around Moab's spring and fall peaks, the market offers meaningful upside with manageable risk."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Moab

Average revenue by month in Moab

Moab's revenue is sharply seasonal, peaking in May at $6,660 and bottoming out in January at just $1,288—a spread of over $5,300 between the best and worst months. The spring window (March–May) and a fall resurgence in September–October represent the primary earning seasons, while December through February require investors to plan for significantly reduced cash flow.

Active Airbnb listings by property size in Moab

Three-bedroom properties dominate Moab's supply with 172 of 424 total listings, followed by 1-bedrooms (97) and 2-bedrooms (74). The 5-bedroom (5 listings) and 6+ bedroom (9 listings) segments are notably thin, which could signal less competition and potential pricing power for investors targeting larger group accommodations.

Average daily rate (ADR) by property size in Moab

ADR scales steeply with property size in Moab, jumping from $111 for 1-bedrooms to $234 for 3-bedrooms and reaching $1,044 for 6+ bedroom properties. The sharpest premium jump occurs between 4-bedrooms ($301) and 5-bedrooms ($714), suggesting that larger homes catering to groups can command outsized nightly rates.

Average RevPAN by property size in Moab

RevPAN tells a nuanced story: studios lead smaller properties at $63 per available night thanks to strong occupancy, while 6+ bedroom listings top the market at $107 despite lower fill rates. The 4-bedroom ($74) and 5-bedroom ($75) segments also outperform the mid-range, indicating that bigger properties convert their high ADR into solid per-night revenue even with modest occupancy.

Average occupancy rates by property size in Moab

Occupancy drops steadily as property size increases—studios fill 51% of available nights compared to just 10% for 6+ bedroom homes. For cash-flow stability, smaller units offer more predictable booking volume, while larger properties compensate with significantly higher per-booking revenue despite lower fill rates.

Average monthly revenue by property size in Moab

Six-plus bedroom properties lead monthly revenue at $16,835, followed by 5-bedrooms at $13,270, demonstrating the earning power of large group-oriented homes in a tourism market. On the lower end, 1-bedroom listings average just $2,308 per month, making them the weakest earners despite relatively solid occupancy rates.

Average annual revenue by property size in Moab

Annual revenue potential ranges dramatically from $27,698 for 1-bedroom units to $202,029 for 6+ bedroom properties, a sevenfold difference. Studios punch above their weight at $69,365 annually—outperforming both 2- and 3-bedroom configurations—making them a surprisingly efficient investment if acquisition costs are lower.

Most common amenities for Airbnb listings in Moab

Kitchens (93%), parking (89%), and BBQ grills (83%) top the amenity list, reflecting Moab's outdoor-lifestyle guest profile where self-sufficiency and outdoor living are expected. Hot tubs appear in 73% of listings and pools in 51%, signaling that post-adventure relaxation amenities have become nearly standard rather than a differentiator—investors without them may face a competitive disadvantage.

Understanding Moab's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Moab's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, signaling a market with meaningful investment potential balanced by a few areas to watch. Above-average occupancy stability is the standout factor, indicating that demand holds up relatively well across seasons even as new supply enters the market. Revenue-to-price ratio, market growth trend, and supply/demand balance all score average, so investors should pair this data with thorough local regulatory research and a realistic assessment of seasonal cash-flow variability before committing.

Short-Term Rental Regulations in Moab

Understanding local STR regulations is essential before investing in Moab. Here's the current regulatory landscape:

Permit Requirements

The City of Moab and Grand County in Utah may require short-term rental permits or business licenses before listing a property. Investors should verify current permit requirements directly with the Moab city clerk or Grand County planning department, as rules can change with local ordinances.

Key Restrictions

Common STR restrictions in similar Utah resort communities include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise and parking regulations, and potential caps on the number of permits issued in specific zones. HOA covenants in planned communities around Moab may also restrict or prohibit short-term rentals, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Short-term rental operators in Utah are generally subject to state and local transient room taxes, along with applicable sales tax. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but owners should confirm their obligations with the Utah State Tax Commission and local taxing authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Moab can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Moab's spring shoulder season (March–May) should continue to be the primary revenue driver, with monthly earnings likely holding in the $5,200–$6,700 range during those peak months. Occupancy stability, rated above average in Rabbu's scoring model, suggests demand isn't fading even as the listing count grew 109% year over year. ADR may see modest increases of 1–3% as hosts optimize pricing around peak weekends and event calendars, though the winter months of December through February will likely remain soft, with revenues staying below $1,500. Investors should plan their cash-flow models around roughly eight strong-to-moderate months and a quiet winter stretch."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Moab, UT

What is the average Airbnb occupancy rate in Moab?

The average occupancy rate for Airbnb listings in Moab is currently 29%, which is below the 42% Utah state average. However, occupancy varies significantly by property size—studios lead at 51%, while 1-bedrooms average 38%. Moab's occupancy stability is rated above average, meaning demand holds relatively steady across seasons rather than experiencing extreme volatility.

How much do Airbnb hosts make in Moab?

On average, Airbnb hosts in Moab earn approximately $3,931 per month or $47,179 per year based on trailing 12-month booking data. Earnings vary widely by property size: 1-bedroom listings average about $27,698 annually, while 4-bedroom properties bring in roughly $72,640 and 6+ bedroom homes can exceed $202,000 per year. Seasonal swings are significant, with peak months (April–May) generating over $6,600 and winter months dropping below $1,500.

Is Moab a good market for Airbnb investment?

Moab scores 64 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from strong tourism demand tied to nearby national parks, above-average occupancy stability, and average revenue-to-price and supply/demand metrics. Investors should be prepared for pronounced seasonality—winter months are quiet—but the extended spring and fall peak seasons help compensate. Pairing this data with local regulatory research and a conservative cash-flow model is advisable.

What is the average daily rate (ADR) for Airbnb in Moab?

The average daily rate in Moab is $214, which is significantly below the Utah state average of $494. ADR scales meaningfully with property size: studios average $124, 3-bedrooms reach $234, and 6+ bedroom properties command an impressive $1,044 per night. The lower overall ADR reflects the market's mix of smaller, more affordable listings alongside premium large homes.

Are short-term rentals legal in Moab?

Short-term rentals operate in Moab, Utah, but specific permit requirements and regulations may apply at both the city and county level. Investors should contact the City of Moab and Grand County planning offices to confirm current licensing, zoning, and operational requirements before purchasing a property for STR use. Regulations in resort-oriented Utah communities can evolve, so staying current is important.

When is peak season for Airbnb in Moab?

Peak season in Moab runs from March through May, with April and May delivering the highest average monthly revenues at approximately $6,620 and $6,660 respectively. A secondary peak occurs in September and October, when revenues climb back to $4,656–$5,022 as temperatures cool and fall visitors arrive. The slowest period is December through February, when monthly revenue drops to the $1,288–$1,466 range.

How many Airbnbs are there in Moab?

There are currently 424 active Airbnb listings in Moab as of April 2026. The supply is dominated by 3-bedroom properties (172 listings), followed by 1-bedrooms (97) and 2-bedrooms (74). Notably, the listing count has grown 109% year over year, indicating significant new supply entering the market—something investors should factor into their competitive analysis.

How is Airbnb revenue calculated in Moab?

The annual and monthly revenue figures shown for Moab are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Moab market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data from the Zillow Home Value Index (ZHVI) for investment context
• Data sourced from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of the date noted and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.