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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Monroe offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Monroe, LA presents an accessible entry point for short-term rental investors, with average home values around $289,147 and annual revenue averaging $22,029 across its 56 active Airbnb listings. While the market's ADR of $181 sits well below the Louisiana state average of $301, the favorable property prices help maintain a reasonable revenue-to-price ratio. Occupancy currently runs at 32%, close to the state benchmark, and a notable 184% year-over-year increase in active listings signals growing host interest in the area.
According to Rabbu market data, the Monroe short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 56 |
| Average Daily Rate (ADR) | vs. $301 state avg. | $181 |
| Average Occupancy Rate | vs. 34% state avg. | 32% |
| RevPAN | ADR * Occupancy Rate | $58 |
| Average Monthly Revenue | Historical 12-month average | $1,835 |
| Average Annual Revenue | Historical 12-month average | $22,029 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Monroe's relatively low property costs combined with reasonable revenue figures create a revenue-to-price ratio that keeps the market on investors' radars despite moderate occupancy levels.
Key investment factors
"Monroe earns an ROI score of 56 out of 100 — an "Attractive Opportunity" designation driven primarily by its average revenue-to-price ratio and stable (if unspectacular) occupancy. The market shows clear seasonality, with revenue peaking in the October–December window where monthly averages climb above $2,300, while January and February dip below $1,100. Investors targeting 3-bedroom properties will find the strongest performance metrics across the board, from occupancy to RevPAN. The below-average market growth trend and supply/demand balance scores suggest that returns here are achievable but require disciplined property selection and competitive positioning."
— Rabbu Market Analysis Team
Monroe's revenue cycle shows strong seasonality, with November ($2,577) and October ($2,422) leading the year while February ($1,006) marks the lowest point — a spread of over $1,500 that investors should plan cash reserves around. Summer months hold reasonably well in the $1,850–$1,931 range, providing a secondary revenue bump.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,098 |
| February |
|
$1,006 |
| March |
|
$1,850 |
| April |
|
$1,617 |
| May |
|
$1,622 |
| June |
|
$1,858 |
| July |
|
$1,931 |
| August |
|
$1,925 |
| September |
|
$1,784 |
| October |
|
$2,422 |
| November |
|
$2,577 |
| December |
|
$2,334 |
Three-bedroom properties dominate Monroe's supply with 24 of the market's 56 listings, followed by 2-bedrooms at 17. With only 5 four-bedroom listings and 9 one-bedrooms, investors may find less competition at the ends of the size spectrum, though demand characteristics should be validated before targeting underserved segments.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
9 |
| 2 bedrooms |
|
17 |
| 3 bedrooms |
|
24 |
| 4 bedrooms |
|
5 |
ADR climbs from $128 for 1-bedroom listings to $200 for 3-bedrooms, which command the highest nightly rate in the market. Interestingly, 4-bedroom properties average just $188, suggesting that the premium for extra space tapers off and guests in Monroe aren't willing to pay significantly more for larger configurations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$128 |
| 2 bedrooms |
|
$149 |
| 3 bedrooms |
|
$200 |
| 4 bedrooms |
|
$188 |
Three-bedroom listings deliver the strongest RevPAN at $73, nearly double the $38 earned by 4-bedroom properties and well ahead of 2-bedrooms at $45. This makes 3-bedrooms the clear efficiency winner when factoring in both rate and occupancy, while 4-bedrooms underperform relative to their size due to lower occupancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$35 |
| 2 bedrooms |
|
$45 |
| 3 bedrooms |
|
$73 |
| 4 bedrooms |
|
$38 |
Occupancy rates range from 21% for 4-bedroom properties to 37% for 3-bedrooms, which lead the market by a comfortable margin. The consistency of 3-bedroom demand — outpacing even smaller units — points to this configuration as the most reliable for steady cash flow in Monroe.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
28% |
| 2 bedrooms |
|
30% |
| 3 bedrooms |
|
37% |
| 4 bedrooms |
|
21% |
Four-bedroom listings edge out 3-bedrooms in monthly revenue ($2,206 vs. $2,137), but the gap is narrow and comes with significantly lower occupancy. One-bedroom units trail at $1,447 per month, making them a tougher proposition for investors seeking meaningful income in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,447 |
| 2 bedrooms |
|
$1,607 |
| 3 bedrooms |
|
$2,137 |
| 4 bedrooms |
|
$2,206 |
Annual revenue ranges from $17,369 for 1-bedroom properties to $26,472 for 4-bedrooms, though the incremental gain from 3-bedrooms ($25,647) to 4-bedrooms is modest at roughly $825. Given the higher acquisition and maintenance costs of larger homes, 3-bedroom properties likely offer the best return potential relative to investment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$17,369 |
| 2 bedrooms |
|
$19,286 |
| 3 bedrooms |
|
$25,647 |
| 4 bedrooms |
|
$26,472 |
Kitchen (98%), parking (96%), and laundry facilities (91% washer, 89% dryer) are essentially table stakes in Monroe's STR market, signaling a guest base that expects home-like functionality. Workspace availability at 64% and pet-friendliness at 46% suggest opportunities to differentiate, while the 13–18% of listings with lake access or waterfront positioning likely command a premium in this northeast Louisiana market.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
98% |
| Parking |
|
96% |
| Washer |
|
91% |
| Dryer |
|
89% |
| Self Check-in |
|
80% |
| Backyard |
|
73% |
| Workspace |
|
64% |
| Outdoor Furniture |
|
52% |
| Patio or Balcony |
|
48% |
| Pets |
|
46% |
| BBQ Grill |
|
39% |
| Waterfront |
|
18% |
| Lake Access |
|
13% |
| Gym |
|
4% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Monroe Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Below average | 15% |
Monroe's ROI score of 56 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where the revenue-to-price ratio and occupancy stability both rate as average — solid enough to generate returns but not exceptional. The below-average scores on market growth trend and supply/demand balance flag the rapid influx of new listings as a factor that could pressure margins if demand doesn't keep up. Investors should pair these data points with on-the-ground regulatory research and property-level underwriting to confirm that individual deals pencil out.
Understanding local STR regulations is essential before investing in Monroe. Here's the current regulatory landscape:
Short-term rental operators in Monroe, Louisiana may need to obtain permits or register their property with local authorities before listing. Investors should verify current requirements directly with the City of Monroe and the State of Louisiana, as regulations can change.
Common restrictions that may apply to STR properties include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA rules can impose additional constraints, and some jurisdictions cap the number of active STR permits in a given area, so it's worth checking neighborhood-level restrictions before purchasing.
Louisiana typically requires short-term rental operators to collect and remit state and local occupancy taxes, along with applicable sales taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Louisiana Department of Revenue and local tax authorities to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Monroe can provide current regulatory guidance.
Financing an Airbnb investment in Monroe requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Monroe's STR market is likely to see continued supply growth given the sharp rise in new listings, which may put modest downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue should remain strongest from October through December, with ADR potentially holding steady or edging up 1–3% as hosts optimize pricing during peak periods. The rapid listing growth merits close watching — if supply outpaces demand, investors may need to compete more aggressively on amenities and pricing strategy to maintain cash flow through softer months like January and February."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the dates noted and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before investing.
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