Monroe, NC Airbnb Market Data, Statistics, and Occupancy Rates

Monroe Short-Term Rental Market Overview

Monroe, NC is a compact short-term rental market with just 31 active Airbnb listings and an average annual revenue of $24,051 per property. With an ADR of $189 — well below the $262 North Carolina state average — and home values around $485,047, the market offers a moderate entry point for investors looking at the greater Charlotte metro area. An 85% year-over-year increase in active listings signals growing investor interest, and the ROI score of 60 out of 100 reflects a balanced blend of revenue potential and demand stability.

Key Market Statistics

According to Rabbu market data, the Monroe short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Monroe

Monroe appeals to investors seeking affordable entry into the Charlotte-adjacent North Carolina market with room for growth as supply is still relatively thin.

Expert Market Assessment

"Monroe presents a moderate opportunity for STR investors, supported by its above-average growth trajectory and a small but expanding supply base. Revenue is noticeably seasonal — July peaks near $2,847 while January dips to roughly $1,020 — so cash-flow planning around these swings is essential. The 30% average occupancy rate trails North Carolina's 34% state average, suggesting room to improve through better pricing strategy, amenity upgrades, and targeting the right property size. Investors who focus on 3-bedroom configurations stand to capture meaningfully higher returns than those operating smaller units."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Monroe

Average revenue by month in Monroe

Monroe shows clear seasonality, with July ($2,847) and October ($2,577) leading the revenue calendar and January ($1,020) marking the lowest point — a spread of nearly $1,800 between peak and trough. Investors should expect a pronounced dip in winter months and plan reserves to cover the roughly $1,000–$1,400 revenue range typical of January through February.

Active Airbnb listings by property size in Monroe

Supply in Monroe is split almost exclusively between 1-bedroom (10 listings) and 3-bedroom (13 listings) properties, with no 2-bedroom, 4-bedroom, or larger configurations prominently represented. This gap could signal an opportunity for investors willing to list 2-bedroom or 4+ bedroom properties to capture underserved segments of demand.

Average daily rate (ADR) by property size in Monroe

Three-bedroom properties command an ADR of $204 compared to $119 for 1-bedrooms, a 71% premium that reflects the added space and guest capacity. Given that 3-bedroom homes also occupy a larger share of the market, the pricing appears well-supported by demand rather than inflated by scarcity.

Average RevPAN by property size in Monroe

RevPAN tells a decisive story in Monroe: 3-bedroom properties generate $75 per available night versus just $23 for 1-bedrooms, more than a threefold difference. This gap, driven by both higher ADR and stronger occupancy, makes 3-bedroom units the clear revenue performers on a per-night basis.

Average occupancy rates by property size in Monroe

Three-bedroom listings achieve a 37% occupancy rate, nearly double the 19% rate seen for 1-bedroom units, suggesting guests traveling to Monroe prefer larger accommodations. The low 1-bedroom occupancy could make cash-flow consistency challenging for smaller units and points investors toward larger configurations for more reliable booking volume.

Average monthly revenue by property size in Monroe

Monthly revenue for 3-bedroom properties averages $2,591, more than twice the $1,224 earned by 1-bedroom units. This substantial gap underscores how strongly property size influences earning potential in Monroe's market.

Average annual revenue by property size in Monroe

Three-bedroom properties generate approximately $31,102 in annual revenue, while 1-bedroom listings bring in about $14,699 — a difference of over $16,000 per year. For investors weighing acquisition and furnishing costs, the 3-bedroom configuration offers meaningfully stronger return potential in this market.

Most common amenities for Airbnb listings in Monroe

Parking is universal across Monroe listings at 100%, and kitchens (90%) and laundry (washer at 77%, dryer at 71%) are near-standard — signaling that guests expect a home-like, self-sufficient stay. Outdoor amenities like backyards (61%), outdoor furniture (61%), and BBQ grills (55%) are also prevalent, reflecting the market's suburban character and suggesting that outdoor living space is a competitive differentiator.

Understanding Monroe's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Monroe's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, reflecting a healthy balance between revenue potential and property costs. The score is anchored by average marks on revenue-to-price ratio, occupancy stability, and supply/demand balance, while the above-average market growth trend — evidenced by an 85% year-over-year listing increase — provides upside momentum. Investors should pair this score with thorough local regulatory research and property-level underwriting to validate whether specific deals pencil out.

Short-Term Rental Regulations in Monroe

Understanding local STR regulations is essential before investing in Monroe. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Monroe, NC may be required to obtain a permit or register their property with the city or Union County before listing. Investors should verify current requirements directly with Monroe's planning and zoning department and check North Carolina state-level rules.

Key Restrictions

Common restrictions that may apply to STRs in this area include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking mandates, and HOA restrictions — particularly relevant in newer subdivisions common to the Monroe area. Some jurisdictions also impose caps on the number of permits issued, so checking local ordinances early in the acquisition process is advisable.

Tax Obligations

North Carolina requires short-term rental operators to collect and remit state and local occupancy taxes, and sales tax may also apply. Many booking platforms handle collection on behalf of hosts, but investors should confirm their obligations with a local tax professional or the North Carolina Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Monroe can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Monroe's STR market is likely to continue expanding given the above-average market growth trend and the sharp rise in new listings over the past year. Seasonal patterns suggest revenue will concentrate in the summer months and October, with softer periods in January and February — investors should plan cash reserves accordingly. ADR could see modest upward pressure in the range of 2–5% as hosts professionalize operations, though occupancy may remain in the 28–33% range as new supply absorbs demand. These are estimates based on recent trends and should be paired with on-the-ground research before committing capital."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Monroe, NC

What is the average Airbnb occupancy rate in Monroe?

The average occupancy rate for Airbnb listings in Monroe is currently 30%, slightly below the North Carolina state average of 34%. Occupancy varies significantly by property size — 3-bedroom properties average 37% occupancy, while 1-bedroom units sit at around 19%. Hosts who optimize pricing and amenities may be able to push above these averages.

How much do Airbnb hosts make in Monroe?

On average, Airbnb hosts in Monroe earn approximately $2,004 per month or $24,051 per year based on the trailing 12 months of booking data. Revenue varies considerably by property size: 3-bedroom listings average $31,102 annually, while 1-bedroom listings average about $14,699. Peak months like July can bring in close to $2,847, whereas January typically yields around $1,020.

Is Monroe a good market for Airbnb investment?

Monroe earns a Rabbu ROI Score of 60 out of 100, placing it in the "Attractive Opportunity" category. The market shows above-average growth trends and an average revenue-to-price ratio, making it a reasonable option for investors who select the right property configuration. Three-bedroom homes outperform significantly on both occupancy and revenue, so property selection matters. The market's small size means less competition, but also means demand is still developing.

What is the average daily rate (ADR) for Airbnb in Monroe?

The current average daily rate in Monroe is $189, which is below the North Carolina state average of $262. ADR varies by property size — 1-bedroom listings average $119 per night, while 3-bedroom listings command around $204. This lower ADR relative to the state average can be an advantage for investors, as it often correlates with more accessible property acquisition costs.

Are short-term rentals legal in Monroe?

Short-term rentals operate in Monroe, NC, as evidenced by the 31 active Airbnb listings in the market. However, local regulations, permit requirements, and zoning restrictions may apply. Investors should contact Monroe's city planning department and review any applicable Union County or North Carolina state regulations before purchasing or listing a property.

When is peak season for Airbnb in Monroe?

Peak season in Monroe centers on the summer months, with July delivering the highest average revenue at approximately $2,847. October also stands out as a strong month at around $2,577. The slowest period is January, when average revenue drops to roughly $1,020. Understanding this seasonality is important for setting pricing strategies and managing cash flow throughout the year.

How many Airbnbs are there in Monroe?

As of April 2026, there are 31 active Airbnb listings in Monroe. The market has experienced significant growth, with an 85% year-over-year increase in active listings. The supply is concentrated in two property sizes: 1-bedroom units (10 listings) and 3-bedroom properties (13 listings), with no other bedroom counts prominently represented in the data.

How is Airbnb revenue calculated in Monroe?

The annual and monthly revenue figures for Monroe are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Monroe, NC market
• Occupancy rate and average daily rate trends by property size
• Revenue and yield metrics including RevPAN, monthly, and annual revenue estimates
• Amenity prevalence data across active listings to benchmark guest expectations
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects conditions as of April 27, 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.