Monroe, UT Airbnb Market Data, Statistics, and Occupancy Rates

Monroe Short-Term Rental Market Overview

Monroe, UT is a micro-market in south-central Utah with just 24 active Airbnb listings and an average annual revenue of $16,802 per property. While the market's 92% year-over-year listing growth signals rising investor interest, the average occupancy rate of 18% sits well below the 42% state average, and the $127 ADR is a fraction of Utah's $494 state average. Investors drawn to Monroe's affordability relative to Utah's resort markets should weigh the limited demand carefully against the lower entry costs.

Key Market Statistics

According to Rabbu market data, the Monroe short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Monroe

Monroe appeals to investors seeking low-cost entry into Utah's growing rural tourism corridor, though current demand levels require careful deal sourcing to achieve viable returns.

Expert Market Assessment

"Monroe presents a competitive but cautious opportunity for STR investors. The 18% average occupancy rate is the primary concern — it means properties sit empty most of the year, limiting cash-flow potential despite a reasonable $127 ADR. Seasonality is moderate rather than extreme: revenue peaks in June at $1,658 and bottoms in January at $957, a spread that's manageable but doesn't produce a dramatic high-season windfall. This is a market where selective property choice matters enormously — two-bedroom units with strong RevPAN at $34 significantly outperform the rest of the inventory."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Monroe

Average revenue by month in Monroe

Monroe's revenue cycle is relatively gentle, peaking in June at $1,658 and dipping to a low of $957 in January — a spread of roughly $700. The summer months (June through September) consistently produce the strongest performance, while winter months still generate meaningful revenue, suggesting some baseline demand year-round.

Active Airbnb listings by property size in Monroe

One-bedroom units dominate supply with 8 of the 24 active listings, followed by two-bedrooms (6) and four-bedrooms (5). The absence of three-bedroom listings in the data could signal a gap in inventory that investors might exploit, especially given that mid-size properties often appeal to families visiting rural destinations.

Average daily rate (ADR) by property size in Monroe

Two-bedroom properties command the highest ADR at $156, while one-bedrooms start at $105 and four-bedrooms sit at $141. The dip from two to four bedrooms is unusual and may reflect the types of four-bedroom properties available rather than a true pricing ceiling for larger units.

Average RevPAN by property size in Monroe

Two-bedroom listings deliver the strongest RevPAN at $34 per available night, nearly triple the $12 earned by one-bedroom units and well ahead of four-bedrooms at $21. This makes two-bedroom properties the clear efficiency leaders, combining the market's highest rate with its best occupancy.

Average occupancy rates by property size in Monroe

Two-bedroom units lead occupancy at 22%, followed by four-bedrooms at 15% and one-bedrooms at just 12%. Even the top-performing size sits well below the Utah state average of 42%, underscoring that Monroe remains a low-demand market where consistent bookings require strong marketing and competitive pricing.

Average monthly revenue by property size in Monroe

Two-bedroom properties generate the most monthly revenue at $1,861, outpacing four-bedrooms ($1,644) by about 13% and more than doubling the $766 earned by one-bedroom listings. For investors weighing acquisition costs against income potential, two-bedrooms clearly offer the most productive balance.

Average annual revenue by property size in Monroe

At $22,338 per year, two-bedroom units deliver the highest annual revenue in Monroe — roughly $2,600 more than four-bedrooms ($19,731) and over 2.4 times the $9,192 generated by one-bedroom properties. This concentration of revenue in the two-bedroom segment makes it the most compelling configuration for return-focused investors.

Most common amenities for Airbnb listings in Monroe

Every listing in Monroe offers a kitchen and parking (100%), reflecting the rural, car-dependent nature of the area, while self check-in (92%) is nearly universal. Outdoor-oriented amenities like backyards (75%), outdoor furniture (79%), and BBQ grills (58%) dominate, signaling that guests expect a relaxed, self-sufficient stay — though hot tubs remain rare at just 8%, presenting a potential differentiation opportunity.

Understanding Monroe's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Monroe's ROI Score of 38 out of 100 places it in the 'Competitive Opportunity' band, meaning returns are achievable but require disciplined deal selection. The below-average revenue-to-price ratio and occupancy stability are the primary drag — average home values of $569,670 paired with $16,802 in annual revenue produce thin yields unless investors can acquire well below market. On the positive side, above-average market growth trends and supply/demand balance suggest the market is still developing; pairing this data with thorough local regulatory research will help investors decide whether Monroe's trajectory justifies early entry.

Short-Term Rental Regulations in Monroe

Understanding local STR regulations is essential before investing in Monroe. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Monroe, Utah may need to obtain a business license or STR permit through the city or Sevier County. Investors should verify current registration requirements directly with local planning and zoning authorities before listing a property.

Key Restrictions

Common restrictions in small Utah municipalities can include occupancy limits tied to bedroom count, noise ordinances, parking requirements for guests, and HOA covenants that may prohibit or limit short-term rentals. Because Monroe is a smaller community, any future regulatory changes could come quickly, so staying in contact with local officials is advisable.

Tax Obligations

Utah imposes a state transient room tax and county-level tourism taxes on short-term rentals, and platforms like Airbnb typically collect and remit these on behalf of hosts. Operators should confirm whether any additional local assessments apply in Sevier County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Monroe can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Monroe's rapid supply growth (92% YoY) could further compress occupancy unless demand catches up — expect occupancy to hover in the 16–22% range absent a significant tourism catalyst. The market's above-average growth trend and favorable supply/demand balance factors suggest nascent demand is building, and ADR may edge up modestly by 2–4% during the summer months when revenue peaks near $1,658. Investors should plan conservatively, treating Monroe as a supplemental-income opportunity rather than a high-cash-flow play until occupancy stabilizes."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Monroe, UT

What is the average Airbnb occupancy rate in Monroe?

The average Airbnb occupancy rate in Monroe is currently 18%, which is notably below the Utah state average of 42%. Occupancy varies by property size, with two-bedroom units performing best at 22%, while one-bedroom listings average just 12%. These figures reflect a market where demand exists but remains limited relative to available supply.

How much do Airbnb hosts make in Monroe?

Based on trailing 12-month data, the average Airbnb host in Monroe earns approximately $1,400 per month or $16,802 per year. However, revenue varies significantly by property size — two-bedroom listings lead with an average of $22,338 annually, while one-bedroom properties average $9,192. Individual results depend on pricing strategy, property quality, and how effectively hosts capture peak-season bookings.

Is Monroe a good market for Airbnb investment?

Monroe scores 38 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market shows above-average growth trends and a favorable supply/demand balance, but its revenue-to-price ratio and occupancy stability are below average. Investors willing to source deals carefully and target the higher-performing two-bedroom segment may find viable supplemental income, but this isn't a market likely to deliver strong full-time cash flow at current demand levels.

What is the average daily rate (ADR) for Airbnb in Monroe?

The average daily rate in Monroe is $127, substantially below the Utah state average of $494. ADR ranges from $105 for one-bedroom properties to $156 for two-bedroom listings, with four-bedroom units averaging $141. These rates reflect Monroe's positioning as a budget-friendly rural destination rather than a premium resort market.

Are short-term rentals legal in Monroe?

Short-term rentals are generally permitted in Monroe, UT, though operators may need a local business license or STR registration. Regulations in small Utah municipalities can evolve, so it's important to check with Monroe city officials and Sevier County for the latest permit requirements, zoning restrictions, and any applicable HOA rules before purchasing or listing a property.

When is peak season for Airbnb in Monroe?

Peak season in Monroe runs from late spring through early fall, with June generating the highest average monthly revenue at $1,658. August ($1,605), September ($1,536), and May ($1,520) also perform well. The slowest month is January at $957, though the seasonal swing is relatively moderate — the difference between the peak and trough is about $700 per month.

How many Airbnbs are there in Monroe?

Monroe currently has 24 active Airbnb listings as of April 2026. The supply has grown 92% year-over-year, indicating significant new investor activity. One-bedroom units make up the largest segment with 8 listings, followed by two-bedroom (6 listings) and four-bedroom properties (5 listings).

How is Airbnb revenue calculated in Monroe?

The annual and monthly revenue figures for Monroe are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Monroe and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment context
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change; investors should verify current requirements before purchasing.