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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Monroe presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Monroe, WA is a small but growing short-term rental market nestled in Snohomish County, with just 29 active Airbnb listings and an average annual revenue of $24,627 per property. The market has seen significant listing growth at 136% year-over-year, signaling rising investor interest, though the average daily rate of $261 sits below Washington's $393 state average. With home values averaging roughly $1 million, the revenue-to-price ratio is tight, making careful deal sourcing essential for investors looking to generate positive cash flow.
According to Rabbu market data, the Monroe short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 29 |
| Average Daily Rate (ADR) | vs. $393 state avg. | $261 |
| Average Occupancy Rate | vs. 36% state avg. | 30% |
| RevPAN | ADR * Occupancy Rate | $79 |
| Average Monthly Revenue | Historical 12-month average | $2,052 |
| Average Annual Revenue | Historical 12-month average | $24,627 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Monroe for its proximity to outdoor recreation and the Puget Sound metro, though high home values demand disciplined underwriting to achieve viable returns.
Key investment factors
"Monroe presents a competitive opportunity rather than an easy win — the ROI score of 51 out of 100 reflects solid demand indicators tempered by a below-average revenue-to-price ratio driven by home values exceeding $1 million. Seasonality is pronounced: August revenues of $3,494 are nearly three times February's $1,176, so investors need to budget for lean winter months. The market's small listing count and rapid growth suggest it's still in an early phase, which can reward first movers who secure well-positioned properties at reasonable acquisition costs. Pairing a strong amenity package with competitive pricing during shoulder months could help bridge the seasonal revenue gap."
— Rabbu Market Analysis Team
Monroe's revenue cycle is heavily seasonal, with August ($3,494) generating nearly three times the revenue of February ($1,176). The June–August peak window accounts for the bulk of annual earnings, while a secondary uptick in December ($1,852) suggests modest holiday-season demand that investors can capitalize on with targeted pricing.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,282 |
| February |
|
$1,176 |
| March |
|
$1,476 |
| April |
|
$1,513 |
| May |
|
$1,910 |
| June |
|
$2,747 |
| July |
|
$3,307 |
| August |
|
$3,494 |
| September |
|
$2,376 |
| October |
|
$1,810 |
| November |
|
$1,678 |
| December |
|
$1,852 |
The entire reported supply in Monroe consists of 1-bedroom listings (12 units), suggesting that larger property types are either absent from the market or too few to aggregate. This could signal an opportunity for investors willing to offer 2+ bedroom properties to capture group and family travelers who currently have limited options.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
12 |
One-bedroom properties in Monroe command an ADR of $144, well below the market-wide average of $261. The gap implies that the higher overall ADR is driven by unlisted or less common larger properties, and investors considering 1-bedroom units should price expectations accordingly.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$144 |
One-bedroom listings deliver a RevPAN of $55, reflecting the combination of a $144 ADR and 38% occupancy. While modest, this metric provides a realistic baseline for what 1-bedroom operators can expect to earn per available night after accounting for vacant days.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$55 |
One-bedroom properties achieve a 38% occupancy rate, outperforming the market-wide 30% average. This higher fill rate suggests smaller units attract more consistent bookings, likely from solo travelers and couples seeking weekend getaways in the Snohomish County foothills.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
38% |
One-bedroom units generate an average of $2,016 per month, closely tracking the overall market average of $2,052. With only 1-bedroom data available, investors should note that this figure represents the most common property type and serves as a reliable baseline for underwriting smaller units.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,016 |
A 1-bedroom listing in Monroe earns roughly $24,198 per year on average, nearly matching the market-wide figure of $24,627. Given home values averaging over $1 million, investors focused on 1-bedroom configurations will need to target properties well below the market median to achieve a workable gross yield.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$24,198 |
Parking and a kitchen are universal among Monroe listings (100%), while self check-in (86%), patio or balcony (72%), and backyard access (69%) round out the top five — signaling that guests expect a home-like, outdoor-oriented experience. Differentiators like hot tubs (28%) and waterfront access (24%) remain relatively uncommon and could provide a meaningful competitive edge for new listings.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
100% |
| Self Check-in |
|
86% |
| Patio or Balcony |
|
72% |
| Backyard |
|
69% |
| Pets |
|
66% |
| Workspace |
|
59% |
| Outdoor Furniture |
|
55% |
| Dryer |
|
52% |
| Washer |
|
52% |
| BBQ Grill |
|
38% |
| Hot Tub |
|
28% |
| Waterfront |
|
24% |
| EV Charger |
|
14% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Monroe Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Monroe's ROI score of 51 out of 100 places it in the 'Competitive Opportunity' band, where strong investor interest and growing demand are counterbalanced by a below-average revenue-to-price ratio — home values near $1 million make it difficult to generate outsized yields from an average annual revenue of $24,627. Occupancy stability and market growth trends both rate as average, suggesting steady but not exceptional momentum. Investors should pair this data with thorough local regulatory research and focus on sourcing properties below the market's median price point to improve their return profile.
Understanding local STR regulations is essential before investing in Monroe. Here's the current regulatory landscape:
Short-term rental operators in Monroe, WA may need to obtain a business license or STR-specific permit from the city, and should also check Snohomish County and Washington State requirements. Investors are strongly encouraged to verify current permit and registration rules with local planning and licensing authorities before purchasing.
Common STR restrictions in Washington communities can include occupancy limits, minimum stay requirements, noise ordinances, designated parking mandates, and HOA covenants that may prohibit or limit short-term rentals. Some jurisdictions also impose caps on the number of permits issued, so confirming availability early in the process is advisable.
STR hosts in Washington State are typically subject to state sales tax, local lodging or occupancy taxes, and potentially a tourism promotion area charge. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm all obligations with the Washington Department of Revenue and local tax offices.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Monroe can provide current regulatory guidance.
Financing an Airbnb investment in Monroe requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Monroe's STR market is likely to continue expanding as new listings enter a still-small inventory base. Summer months — particularly July and August — should remain the primary revenue drivers, with peak monthly earnings estimated in the $3,300–$3,500 range. Occupancy, currently averaging 30% annually, may see modest improvement as the market matures, though investors should anticipate softer winter months where revenue can dip below $1,200. ADR growth of 1–3% is plausible given regional tourism trends, but the competitive landscape will tighten as supply catches up with demand."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance of active listings and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements can change; always verify with municipal and state authorities before investing.
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