Monroe, WI Airbnb Market Data, Statistics, and Occupancy Rates

Monroe Short-Term Rental Market Overview

Monroe, WI is a micro-market with just 15 active Airbnb listings, offering an uncrowded landscape for investors willing to explore a smaller Wisconsin community. Average annual revenue sits at $22,310 with an ADR of $165—well below the state average of $368—while occupancy runs at 28% compared to the 38% state benchmark. The limited supply and modest demand suggest this is a niche opportunity best suited for investors with lower acquisition costs who can capitalize on seasonal summer traffic rather than year-round volume.

Key Market Statistics

According to Rabbu market data, the Monroe short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Monroe

Investors consider Monroe for its extremely low competition and affordable entry point in a rural Wisconsin setting where summer tourism provides a reliable, if modest, revenue window.

Expert Market Assessment

"Monroe presents a limited but intriguing opportunity for investors comfortable with seasonal revenue patterns and modest annual returns. The market's pronounced summer peak—July revenue of $2,909 is nearly three times the January figure of $1,020—means cash flow is concentrated in a four-to-five-month window. With only 15 listings and a 28% occupancy rate that trails the Wisconsin average by 10 points, this is not a market for investors seeking high-volume, year-round income. However, for those acquiring property at rural Wisconsin price points, the low competition and reliable summer demand could still pencil out favorably on a cash-on-cash basis."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Monroe

Average revenue by month in Monroe

Monroe exhibits strong seasonality, with July ($2,909) and August ($2,821) delivering nearly three times the revenue of January ($1,020). The warm-weather window from June through October accounts for the lion's share of annual income, so investors should budget carefully for the slower November-through-April stretch.

Active Airbnb listings by property size in Monroe

The only property size with reportable data is the 2-bedroom category, which accounts for 5 of the 15 total listings. The remaining listings likely span other bedroom counts in numbers too small to report individually, suggesting the market is sparse enough that adding any well-differentiated property type could fill an unmet niche.

Average daily rate (ADR) by property size in Monroe

Two-bedroom properties command an ADR of $138, which is below the overall market average of $165—indicating that larger or more unique properties in the market are pulling the average up. Investors considering a 2-bedroom unit should recognize the relatively modest nightly rate and plan pricing strategy accordingly.

Average RevPAN by property size in Monroe

Revenue per available night for 2-bedroom listings sits at just $15, well below the market-wide $46 RevPAN. This gap suggests that 2-bedroom units face particularly low occupancy, and investors in this segment would need to significantly outperform the average to achieve meaningful returns.

Average occupancy rates by property size in Monroe

Two-bedroom properties average only 11% occupancy, notably lower than the market-wide 28% rate. This signals that the 2-bedroom segment may be oversupplied relative to demand or less competitive on amenities and marketing compared to other property sizes in Monroe.

Average monthly revenue by property size in Monroe

At $1,473 per month, 2-bedroom listings earn below the market average of $1,859, reflecting their lower occupancy and ADR. Investors targeting this property size should expect modest monthly cash flow and may want to explore whether larger configurations could capture more of the market's revenue potential.

Average annual revenue by property size in Monroe

Two-bedroom properties generate an estimated $17,684 in annual revenue, roughly $4,600 less than the market-wide average of $22,310. While acquisition costs for 2-bedroom homes in Monroe are likely lower, investors should carefully model whether this revenue level covers carrying costs and delivers an acceptable return.

Most common amenities for Airbnb listings in Monroe

Every listing in Monroe offers a kitchen and parking—both table stakes for this rural market where guests likely arrive by car and prefer to cook at home. Washer/dryer availability (87%) and self check-in (80%) are also near-universal, while a workspace (60%) signals some demand from remote workers or extended-stay guests; investors should treat these top amenities as non-negotiable to remain competitive.

Short-Term Rental Regulations in Monroe

Understanding local STR regulations is essential before investing in Monroe. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Monroe, Wisconsin may need to obtain a local permit or register their property with the city. Investors should verify current requirements directly with Monroe's municipal offices and review Wisconsin's statewide rules for tourist rooming houses.

Key Restrictions

Common restrictions in Wisconsin municipalities can include occupancy limits tied to bedroom count, minimum stay requirements, noise and nuisance ordinances, parking mandates, and HOA restrictions that may independently prohibit or limit short-term rentals. Investors should confirm whether Monroe enforces any permit caps or zoning-based restrictions before purchasing.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term lodging, and Green County or the City of Monroe may levy additional local room taxes. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but operators should confirm local tax obligations with their accountant or the municipality.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Monroe can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Monroe's STR market is likely to remain a low-volume, seasonal play. Summer months (June through September) consistently drive the bulk of revenue, so investors should anticipate occupancy hovering in the 25–32% range annually with ADR holding relatively steady around $160–$175. Meaningful demand growth would likely require new regional attractions or events, so expectations should stay measured while keeping an eye on any tourism development in Green County."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Monroe, WI

What is the average Airbnb occupancy rate in Monroe?

The average occupancy rate for Airbnb listings in Monroe is currently 28%, which falls below the Wisconsin state average of 38%. Occupancy is heavily seasonal, with summer months driving significantly more bookings than the winter period. Investors should plan for substantial off-season vacancy when modeling returns.

How much do Airbnb hosts make in Monroe?

Based on trailing 12-month data, the average Airbnb host in Monroe earns approximately $1,859 per month, or about $22,310 annually. Revenue is concentrated in the warmer months, with July averaging $2,909 and January dropping to around $1,020. Individual results vary depending on property quality, pricing strategy, and how effectively hosts market during the peak season.

Is Monroe a good market for Airbnb investment?

Monroe can work for the right investor profile—particularly someone acquiring property at rural Wisconsin price points where lower absolute revenue still translates to a reasonable return on investment. The market has very low competition with just 15 active listings, but occupancy and ADR trail state averages significantly. It's best suited as a supplemental income property or a personal-use home that doubles as a summer rental rather than a full-time STR play.

What is the average daily rate (ADR) for Airbnb in Monroe?

The current average daily rate in Monroe is $165, which is considerably lower than the Wisconsin state average of $368. This reflects the market's rural positioning and more modest guest expectations. The lower ADR can be an advantage in that it keeps furnishing and operational costs manageable while still attracting budget-conscious travelers.

Are short-term rentals legal in Monroe?

Short-term rentals operate in Monroe, WI, as evidenced by 15 active listings in the market. However, Wisconsin requires tourist rooming houses to meet specific state standards, and the City of Monroe may have its own permitting or registration requirements. Investors should confirm all local and state regulations before listing a property, as rules can change and may vary by zoning district.

When is peak season for Airbnb in Monroe?

Peak season in Monroe runs from June through October, with July being the single strongest month at an average revenue of $2,909. August ($2,821), September ($2,423), and June ($2,421) are also strong performers. The off-season stretches from November through April, with January representing the lowest point at roughly $1,020 in average revenue.

How many Airbnbs are there in Monroe?

As of late April 2026, there are 15 active Airbnb listings in Monroe, WI. This is a very small market by any measure, which means individual properties can have an outsized impact on market averages. The limited supply also means less direct competition for well-managed listings.

How is Airbnb revenue calculated in Monroe?

The annual and monthly revenue figures for Monroe are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Monroe, WI market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking data
• Supply distribution and performance breakdowns by property size
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the last update. Local regulations, tax requirements, and permit rules can change; always verify with municipal authorities before investing.