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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Monroeville presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Monroeville, Alabama is a small, niche short-term rental market with just 18 active Airbnb listings and an average annual revenue of $17,942 per property. The market's average daily rate of $162 sits well below the Alabama state average of $247, while occupancy of 24% also trails the 38% state benchmark — signaling a market where demand exists but remains concentrated around specific periods. With average home values around $247,083 and a favorable supply/demand balance, investors who source deals selectively may find opportunities, though the low occupancy rate demands careful underwriting.
According to Rabbu market data, the Monroeville short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 18 |
| Average Daily Rate (ADR) | vs. $247 state avg. | $162 |
| Average Occupancy Rate | vs. 38% state avg. | 24% |
| RevPAN | ADR * Occupancy Rate | $38 |
| Average Monthly Revenue | Historical 12-month average | $1,495 |
| Average Annual Revenue | Historical 12-month average | $17,942 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Monroeville appeals to investors seeking low entry costs and a market where supply and demand dynamics still favor hosts, despite below-average occupancy.
Key investment factors
"Monroeville represents a competitive but challenging opportunity for STR investors. The ROI score of 42 out of 100 reflects average revenue-to-price ratios and below-average occupancy stability, tempered by a favorable supply/demand balance in this small market. Seasonality is a defining factor — revenue peaks in January and March (around $2,159 and $2,204 respectively) before dropping sharply in May to just $816, creating cash flow variability that investors need to plan around. Selective deal sourcing and tight operational management will be key to making the numbers work here."
— Rabbu Market Analysis Team
Monroeville's revenue is distinctly seasonal, peaking in March at $2,204 and January at $2,159, with a steep drop to just $816 in May — a spread of nearly $1,400 between the best and worst months. Investors should anticipate strong first-quarter performance and softer summer months, planning reserves accordingly.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,159 |
| February |
|
$1,536 |
| March |
|
$2,204 |
| April |
|
$1,719 |
| May |
|
$816 |
| June |
|
$1,366 |
| July |
|
$1,140 |
| August |
|
$1,097 |
| September |
|
$1,376 |
| October |
|
$1,637 |
| November |
|
$1,329 |
| December |
|
$1,556 |
The market is dominated by 1-bedroom listings, which make up 9 of the 18 active properties, followed by 5 two-bedroom units. Larger property sizes appear absent from the data, which could represent an underserved niche for investors willing to offer more space.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
9 |
| 2 bedrooms |
|
5 |
ADR scales meaningfully with size in Monroeville: 2-bedroom properties command $192 per night compared to $129 for 1-bedrooms, a 49% premium. This suggests guests are willing to pay significantly more for additional space, making 2-bedroom units potentially more attractive on a per-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$129 |
| 2 bedrooms |
|
$192 |
Two-bedroom listings deliver substantially higher RevPAN at $63 versus just $22 for 1-bedrooms, nearly three times the return per available night. This gap reflects both higher nightly rates and meaningfully better occupancy for 2-bedroom properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$22 |
| 2 bedrooms |
|
$63 |
Occupancy diverges sharply by size — 2-bedroom listings average 33% occupancy while 1-bedrooms manage only 17%. This gap highlights a stronger demand profile for slightly larger accommodations, giving 2-bedroom units a clear edge in cash-flow consistency.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
17% |
| 2 bedrooms |
|
33% |
Interestingly, 1-bedroom units edge out 2-bedrooms in average monthly revenue ($1,340 vs. $1,195), likely reflecting the larger sample of 1-bedroom listings in the market. However, the higher RevPAN for 2-bedrooms suggests that well-managed 2-bedroom properties may have more upside potential.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,340 |
| 2 bedrooms |
|
$1,195 |
On an annual basis, 1-bedroom listings earn approximately $16,082 while 2-bedrooms bring in about $14,351. Given the higher RevPAN and occupancy for 2-bedroom units, the lower annual revenue figure may reflect specific listing dynamics rather than a structural disadvantage for larger properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$16,082 |
| 2 bedrooms |
|
$14,351 |
Every listing in Monroeville includes a kitchen and 94% offer parking — essentials that guests clearly expect as standard in this market. Washer (72%) and dryer (61%) availability is also high, while self check-in at 56% represents a growing but not yet universal convenience that could help differentiate newer listings.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
94% |
| Washer |
|
72% |
| Dryer |
|
61% |
| Self Check-in |
|
56% |
| Patio or Balcony |
|
39% |
| Backyard |
|
33% |
| Outdoor Furniture |
|
33% |
| Workspace |
|
33% |
| BBQ Grill |
|
11% |
| EV Charger |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Monroeville Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Monroeville's ROI score of 42 out of 100 places it in the 'Competitive Opportunity' band, meaning returns are achievable but require more deliberate deal selection. The score reflects an average revenue-to-price ratio and average market growth trend, offset by below-average occupancy stability — the primary drag on performance. The above-average supply/demand balance is a bright spot, but investors should pair this data with thorough local regulatory research and conservative underwriting to account for the seasonal cash flow variability.
Understanding local STR regulations is essential before investing in Monroeville. Here's the current regulatory landscape:
Short-term rental operators in Monroeville, Alabama may need to obtain a business license or STR permit before listing a property. Investors should verify current requirements directly with the City of Monroeville and Monroe County authorities, as regulations in smaller Alabama municipalities can change with limited public notice.
Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants, where applicable, can impose additional limitations on short-term rentals, so reviewing any deed restrictions before purchasing is strongly recommended.
Alabama levies a state lodging tax on short-term rentals, and Monroe County or the City of Monroeville may impose additional local occupancy or sales taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with a local accountant or the Alabama Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Monroeville can provide current regulatory guidance.
Financing an Airbnb investment in Monroeville requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Monroeville's STR market is likely to see continued modest growth in listing supply — active listings have already grown 57% year-over-year — which could put additional pressure on an already below-average occupancy rate. Revenue is expected to remain seasonal, with stronger months in the first quarter and October, and softer performance through the summer. Investors should plan for ADR to hold roughly steady in the $155–$170 range and occupancy that may fluctuate between 20–28% depending on local events and seasonal travel patterns. Careful property selection and competitive pricing will be essential to outperform the market average."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may differ based on property-specific factors and changing market dynamics. Local regulations, tax requirements, and permitting rules may change; investors should independently verify compliance obligations before purchasing.
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