Montague, MI Airbnb Market Data, Statistics, and Occupancy Rates

Montague Short-Term Rental Market Overview

Montague, MI is a small lakeside market on Michigan's western shore that punches above its weight for short-term rental investors seeking favorable revenue-to-price dynamics. With an average annual revenue of $37,657 against average home values of $459,918, the market posts an above-average revenue-to-price ratio. A compact supply of just 12 active listings and strong summer demand—July revenue tops $7,982—create a seasonal but compelling opportunity for investors willing to manage around peak-season cash flow.

Key Market Statistics

According to Rabbu market data, the Montague short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Montague

Investors are drawn to Montague for its strong revenue-to-price ratio, above-average occupancy stability, and limited competition in a lakefront leisure market.

Expert Market Assessment

"Montague presents an attractive but decidedly seasonal investment profile. Revenue swings from a low of $826 in January to a high of $7,982 in July—a nearly tenfold spread—so investors need a clear strategy for managing cash flow during the winter months. The ROI score of 71 out of 100 reflects above-average marks on revenue-to-price ratio, occupancy stability, and supply/demand balance, offset by a below-average market growth trend. For buyers who secure properties at or below the $459,918 average home value and optimize summer pricing, the math can work well as a seasonal income play."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Montague

Average revenue by month in Montague

Montague's revenue curve is sharply seasonal: July peaks at $7,982 and January bottoms out at $826, representing nearly a 10x swing. The core earning window spans May through September, with those five months accounting for the vast majority of annual income—investors should plan operating budgets around this concentrated cash-flow pattern.

Active Airbnb listings by property size in Montague

The entire reportable supply in Montague consists of 3-bedroom properties, with 6 active listings in that category. This narrow size distribution may signal an opportunity for investors considering alternative configurations—such as 2-bedroom or 4-bedroom homes—to differentiate and capture underserved demand.

Average daily rate (ADR) by property size in Montague

Three-bedroom listings command an ADR of $244, closely aligning with the market-wide average of $246. With only one property size reporting, there's no cross-size comparison available, but the rate sits well below Michigan's $350 state average, positioning Montague as a value-oriented getaway destination.

Average RevPAN by property size in Montague

Three-bedroom properties deliver a RevPAN of $33, reflecting the combination of a moderate ADR and a 14% occupancy rate across the full year. This figure underscores the importance of maximizing peak-season pricing to compensate for extended low-demand periods in winter.

Average occupancy rates by property size in Montague

Three-bedroom listings average 14% occupancy on an annual basis, consistent with a market where most bookings cluster in a four- to five-month summer window. Investors focused on cash-flow stability should anticipate near-vacant winter months and build reserves during the high season.

Average monthly revenue by property size in Montague

Three-bedroom properties generate an average of $2,433 per month when annualized, though actual monthly earnings swing dramatically between summer highs and winter lows. This figure is useful for long-term budgeting but shouldn't obscure the reality that summer months carry the bulk of the annual total.

Average annual revenue by property size in Montague

At $29,203 in average annual revenue, 3-bedroom listings represent the only size segment with enough data to report. Against an average home value of $459,918, this translates to a gross yield of roughly 6.3%—a figure that improves meaningfully for investors who acquire below market value or implement superior revenue management.

Most common amenities for Airbnb listings in Montague

Kitchen and parking are universal (100% of listings), while BBQ grills, washers, and dryers appear in 83% of properties—signaling that guests expect a fully equipped, home-like experience. Lake and beach access show up in about 42% of listings, suggesting that waterfront or water-adjacent properties hold a notable competitive edge in attracting bookings.

Understanding Montague's ROI Score: 71/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Montague's ROI score of 71 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and solid supply/demand balance. Occupancy stability also scores above average, though the below-average market growth trend suggests the market isn't expanding as rapidly as some peers—something to weigh against the favorable yield metrics. Investors should pair these numbers with thorough local regulatory research and a clear seasonal cash-flow plan before committing capital.

Short-Term Rental Regulations in Montague

Understanding local STR regulations is essential before investing in Montague. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Montague, Michigan may need to obtain a local permit or register their property with the city or Muskegon County before hosting guests. Investors should verify current requirements directly with Montague's municipal offices and the State of Michigan's regulatory resources.

Key Restrictions

Common restrictions in small Michigan lakefront communities can include occupancy limits tied to bedroom count, minimum-stay requirements during peak season, noise ordinances, parking caps to protect residential neighborhoods, and HOA or deed restrictions that may prohibit or limit rentals. Investors should review both municipal zoning codes and any applicable homeowners association rules before purchasing.

Tax Obligations

Michigan requires short-term rental hosts to collect and remit state sales tax and any applicable local accommodations or excise taxes. Platforms like Airbnb often handle tax collection on behalf of hosts, but operators should confirm their obligations with the Michigan Department of Treasury to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Montague can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Montague's summer-driven demand pattern is likely to persist, with peak monthly revenues concentrated in June through August. Active listing counts grew 156% year over year, so investors should watch whether rising supply begins to compress occupancy rates, which currently sit at 18% on an annualized basis. ADR may hold steady around $240–$260 given the leisure-focused guest profile, though shoulder-season strategies—targeting May and September bookings—could lift annual returns by an estimated 5–10%."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Montague, MI

What is the average Airbnb occupancy rate in Montague?

The average occupancy rate for Airbnb listings in Montague is currently 18%, which is below the Michigan state average of 42%. This reflects the market's highly seasonal nature, with the bulk of bookings concentrated during summer months. Properties that optimize pricing and minimum stays for the June–August peak can achieve significantly higher occupancy during those periods.

How much do Airbnb hosts make in Montague?

Airbnb hosts in Montague earn an average of $3,138 per month and approximately $37,657 per year based on trailing 12-month booking data. Revenue is heavily seasonal—July listings average $7,982, while January drops to around $826. Individual results will vary based on property location, quality, and how effectively hosts capture bookings during peak season.

Is Montague a good market for Airbnb investment?

Montague scores 71 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio, limited competition with only 12 active listings, and a favorable supply/demand balance. Investors should be comfortable with seasonal cash flow, as the majority of revenue arrives between May and September.

What is the average daily rate (ADR) for Airbnb in Montague?

The average daily rate for Airbnb listings in Montague is $246, which comes in below the Michigan state average of $350. This more accessible price point, combined with the lakefront leisure appeal, helps attract vacation renters during peak months. Three-bedroom properties—the dominant listing type—average an ADR of $244.

Are short-term rentals legal in Montague?

Short-term rentals are generally permitted in Montague, MI, but operators may be subject to local permitting, zoning rules, and state tax requirements. Regulations can change, so prospective investors should check with Montague's city offices and Muskegon County for the latest ordinances before purchasing or listing a property.

When is peak season for Airbnb in Montague?

Peak season in Montague runs from June through August, with July being the highest-earning month at an average of $7,982 in revenue. May and September also show solid demand at $3,520 and $3,297 respectively, making them valuable shoulder-season months. Winter months from December through February are the slowest, with revenues averaging under $1,000.

How many Airbnbs are there in Montague?

As of April 2026, there are 12 active Airbnb listings in Montague. This represents a 156% increase year over year, indicating growing investor interest in the market. The small overall supply means new entrants can still capture market share, though it's worth monitoring whether continued growth begins to impact occupancy rates.

How is Airbnb revenue calculated in Montague?

The annual and monthly revenue figures for Montague are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Montague, MI market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active short-term rental listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and local regulations.