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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Montauk presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Montauk stands out as a premium coastal STR market where average daily rates of $813 more than double New York's state average of $381, and top-performing 6+ bedroom properties can generate over $335,000 annually. However, with average home values near $3.17 million and a highly seasonal demand curve, this market rewards investors who can source deals carefully and weather quieter winter months. The 89% year-over-year growth in active listings signals surging investor interest, making selective acquisition and differentiated guest experiences essential.
According to Rabbu market data, the Montauk short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 174 |
| Average Daily Rate (ADR) | vs. $381 state avg. | $813 |
| Average Occupancy Rate | vs. 40% state avg. | 14% |
| RevPAN | ADR * Occupancy Rate | $115 |
| Average Monthly Revenue | Historical 12-month average | $12,011 |
| Average Annual Revenue | Historical 12-month average | $144,141 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors are drawn to Montauk for its premium nightly rates and iconic Hamptons-adjacent beach appeal, though high entry costs and intense seasonality demand disciplined deal selection.
Key investment factors
"Montauk represents a competitive but rewarding opportunity for investors who can navigate its high entry price and pronounced seasonality. August alone generates average revenue of $41,766—roughly 22 times January's $1,868—so cash-flow planning around a concentrated summer peak is non-negotiable. The ROI score of 44 out of 100 reflects average revenue-to-price and occupancy metrics tempered by a supply/demand balance that's under pressure from rapid listing growth. That said, larger properties with premium amenities can meaningfully outperform market averages, and the destination's enduring appeal to affluent New York–area travelers provides a durable demand floor."
— Rabbu Market Analysis Team
Montauk's revenue curve is among the most seasonal you'll encounter: August leads at $41,766—more than 22 times January's $1,868—with July ($35,131) and June ($18,576) forming the core earning window. Investors should expect roughly 75% of annual income to arrive between May and September, making off-season budgeting critical.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,868 |
| February |
|
$1,931 |
| March |
|
$2,550 |
| April |
|
$4,608 |
| May |
|
$11,208 |
| June |
|
$18,576 |
| July |
|
$35,131 |
| August |
|
$41,766 |
| September |
|
$13,774 |
| October |
|
$5,692 |
| November |
|
$3,711 |
| December |
|
$3,321 |
One-bedroom units dominate supply with 48 listings, followed by 3-bedrooms (40) and 4-bedrooms (35), while 2-bedroom properties are comparatively underrepresented at just 20 listings. The 6+ bedroom segment has only 5 listings yet generates the highest per-unit revenue, suggesting a potential supply gap for investors who can acquire larger homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
8 |
| 1 bedroom |
|
48 |
| 2 bedrooms |
|
20 |
| 3 bedrooms |
|
40 |
| 4 bedrooms |
|
35 |
| 5 bedrooms |
|
18 |
| 6+ bedrooms |
|
5 |
ADR scales steeply with size in Montauk, climbing from $206 for studios to $1,638 for 6+ bedroom properties. The jump from 2 bedrooms ($537) to 3 bedrooms ($886) is especially notable, signaling that families and groups willing to pay premium rates begin entering the market at the 3-bedroom threshold.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$206 |
| 1 bedroom |
|
$556 |
| 2 bedrooms |
|
$537 |
| 3 bedrooms |
|
$886 |
| 4 bedrooms |
|
$1,009 |
| 5 bedrooms |
|
$1,304 |
| 6+ bedrooms |
|
$1,638 |
Six-plus bedroom properties deliver the strongest RevPAN at $448, far outpacing the next tier of 4-bedrooms at $173. Interestingly, 5-bedroom homes ($109) underperform both 3-bedroom ($118) and 4-bedroom listings on a RevPAN basis, suggesting that the sweet spot for revenue efficiency lies either at 4 bedrooms or at the very top of the size spectrum.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$46 |
| 1 bedroom |
|
$56 |
| 2 bedrooms |
|
$101 |
| 3 bedrooms |
|
$118 |
| 4 bedrooms |
|
$173 |
| 5 bedrooms |
|
$109 |
| 6+ bedrooms |
|
$448 |
Occupancy rates are modest across all sizes given Montauk's compressed season, but 6+ bedroom homes lead at 27% and studios follow at 23%. Five-bedroom properties trail the pack at just 8% occupancy, indicating they may face pricing or demand challenges relative to their nightly rate of $1,304.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
23% |
| 1 bedroom |
|
10% |
| 2 bedrooms |
|
19% |
| 3 bedrooms |
|
13% |
| 4 bedrooms |
|
17% |
| 5 bedrooms |
|
8% |
| 6+ bedrooms |
|
27% |
Monthly revenue climbs steadily with property size, from $4,927 for studios to $27,941 for 6+ bedroom homes. Four-bedroom listings average $12,615 per month — close to the market-wide average of $12,011 — making them a solid mid-tier option, while 5-bedroom homes at $16,860 offer a meaningful step up without the scarcity constraints of the 6+ segment.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$4,927 |
| 1 bedroom |
|
$11,568 |
| 2 bedrooms |
|
$8,817 |
| 3 bedrooms |
|
$11,768 |
| 4 bedrooms |
|
$12,615 |
| 5 bedrooms |
|
$16,860 |
| 6+ bedrooms |
|
$27,941 |
Annual revenue ranges from $59,124 for studios up to $335,294 for 6+ bedroom properties, with 4- and 5-bedroom homes generating $151,380 and $202,325 respectively. Given Montauk's average home value of $3.17 million, investors targeting the 4–5 bedroom range may find the most accessible path to a viable revenue-to-price ratio.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$59,124 |
| 1 bedroom |
|
$138,824 |
| 2 bedrooms |
|
$105,810 |
| 3 bedrooms |
|
$141,223 |
| 4 bedrooms |
|
$151,380 |
| 5 bedrooms |
|
$202,325 |
| 6+ bedrooms |
|
$335,294 |
Parking (93%), kitchen access (89%), and BBQ grills (82%) top the amenity list, reflecting a market oriented around self-catering beach vacations and outdoor entertaining. Beach access appears in 42% of listings and pools in 33%, suggesting these features can be genuine differentiators rather than table stakes in Montauk.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
93% |
| Kitchen |
|
89% |
| BBQ Grill |
|
82% |
| Washer |
|
72% |
| Backyard |
|
71% |
| Dryer |
|
70% |
| Patio or Balcony |
|
63% |
| Self Check-in |
|
56% |
| Outdoor Furniture |
|
55% |
| Workspace |
|
48% |
| Beach Access |
|
42% |
| Pets |
|
36% |
| Pool |
|
33% |
| Hot Tub |
|
16% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Montauk Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Below average | 15% |
Montauk's ROI score of 44 out of 100 places it in the "Competitive Opportunity" band, meaning strong demand and premium pricing exist but are offset by high acquisition costs and a supply/demand balance trending below average as listing inventory grows rapidly. Revenue-to-price and occupancy stability both rate as average, while market growth trend scores above average — a sign that demand is still expanding even as competition intensifies. Pairing this data with thorough local regulatory research and targeting property sizes with the best RevPAN (particularly 4-bedroom and 6+ bedroom homes) can help investors carve out above-market returns.
Understanding local STR regulations is essential before investing in Montauk. Here's the current regulatory landscape:
Short-term rental operators in Montauk, which falls within the Town of East Hampton, New York, may be required to obtain permits or register their rental properties with local authorities. Investors should verify current permit and registration requirements directly with the Town of East Hampton before listing a property.
Common restrictions in coastal New York communities can include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and caps on the number of rental permits issued. HOA or community association rules may impose additional limitations, so reviewing deed restrictions and local codes is essential before purchasing.
Short-term rental hosts in New York are typically subject to state sales tax and local occupancy or hotel taxes, which platforms like Airbnb often collect and remit on the host's behalf. Investors should confirm their specific obligations with a tax professional familiar with Suffolk County and New York State requirements.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Montauk can provide current regulatory guidance.
Financing an Airbnb investment in Montauk requires lenders who understand STR income. Rabbu partner lenders offer:
"Montauk's above-average market growth trend suggests continued demand expansion over the next 12–18 months, though the below-average supply/demand balance indicates new inventory may begin to pressure occupancy if listing growth persists at its current pace. Expect peak-season revenue (June through August) to remain robust, with ADRs likely holding steady or edging up 1–3% as premium beach destinations retain pricing power. Off-season months will likely continue producing modest income, so investors should plan cash reserves accordingly. Occupancy may settle in the 12–16% range market-wide given the extreme seasonality, though well-positioned larger homes could outperform."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market snapshots; conditions may shift as listing supply and demand evolve. Local regulations, tax requirements, and permit rules change frequently — always verify with municipal authorities before purchasing.
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