Monte Rio, CA Airbnb Market Data, Statistics, and Occupancy Rates

Monte Rio Short-Term Rental Market Overview

Monte Rio, a small riverside community in Sonoma County, delivers an ROI score of 70 out of 100 — placing it in Rabbu's "Attractive Opportunity" tier for short-term rental investors. With an average annual revenue of $54,233 against average home values of $721,148, the revenue-to-price ratio ranks above average for California. The market's 74 active listings and pronounced summer seasonality point to a vacation-driven demand profile, while the 94% year-over-year listing growth signals rising investor interest in this Russian River corridor getaway.

Key Market Statistics

According to Rabbu market data, the Monte Rio short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Monte Rio

Monte Rio appeals to investors seeking a nature-driven vacation rental market where favorable revenue-to-price ratios and strong seasonal demand offset a competitive but still compact supply landscape.

Expert Market Assessment

"Monte Rio presents a compelling but seasonally concentrated investment opportunity. Revenue swings from roughly $2,708 in January to $6,809 in August — a spread that underscores how heavily this market depends on warm-weather tourism along the Russian River. The ROI score of 70 reflects strong revenue relative to property costs and an above-average growth trend, though the below-average supply/demand balance and occupancy of 29% (well under California's 43% state average) mean investors should plan for leaner winter months and focus on maximizing peak-season returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Monte Rio

Average revenue by month in Monte Rio

Monte Rio's revenue peaks sharply in summer, with August ($6,809) and July ($6,568) delivering more than double the winter low of $2,708 in January. This 2.5× seasonal spread signals that investors should budget for lean off-peak months while maximizing rates and minimum stays during the June–September window.

Active Airbnb listings by property size in Monte Rio

Supply is concentrated evenly among 1-, 2-, and 3-bedroom properties at 21–22 listings each, while 4-bedroom homes represent just 6 listings. The scarcity of larger properties — combined with their higher revenue potential — may present a supply gap worth targeting for investors willing to acquire or convert bigger homes.

Average daily rate (ADR) by property size in Monte Rio

ADR climbs steadily from $231 for 1-bedroom units to $370 for 4-bedroom properties, a 60% premium. The jump from 2-bedrooms ($265) to 3-bedrooms ($358) is the steepest at 35%, suggesting that adding a third bedroom meaningfully shifts pricing power.

Average RevPAN by property size in Monte Rio

Four-bedroom listings lead RevPAN at $121 per available night, well above the 3-bedroom figure of $93 and the overall market average of $90. Two-bedroom properties trail at $70 RevPAN, indicating that despite similar supply counts, they underperform on a per-night basis compared to both smaller and larger alternatives.

Average occupancy rates by property size in Monte Rio

Occupancy is relatively flat across property sizes, with 1-bedroom and 4-bedroom listings sharing the top spot at 33% while 2- and 3-bedroom units trail slightly at 27% and 26% respectively. The modest spread suggests that property size alone isn't the primary occupancy driver — pricing strategy and amenity mix likely play a larger role in filling calendars.

Average monthly revenue by property size in Monte Rio

Monthly revenue scales predictably with size: 1-bedroom listings average $2,773, while 4-bedroom homes generate $6,944 — nearly 2.5× more. Three-bedroom properties at $5,347 per month offer a solid middle ground, earning 31% more than 2-bedroom units ($4,085) without requiring as much capital as a 4-bedroom acquisition.

Average annual revenue by property size in Monte Rio

Four-bedroom properties lead annual earnings at $83,331, making them the strongest revenue generators in Monte Rio. Even 3-bedroom listings at $64,164 meaningfully outperform the market average of $54,233, while 1-bedroom units at $33,276 may suit investors with lower acquisition budgets looking for positive cash flow on more affordable properties.

Most common amenities for Airbnb listings in Monte Rio

Parking is universal at 100% of listings, and kitchens (88%), self check-in (82%), and patio/balcony access (78%) are near-table-stakes. High prevalence of hot tubs (62%), pet-friendliness (70%), and BBQ grills (77%) signals that guests expect a full outdoor-lifestyle experience — investors who skip these amenities risk falling behind the competitive norm in this market.

Understanding Monte Rio's ROI Score: 70/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Monte Rio's ROI score of 70 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio — the most heavily weighted factor at 40%. Occupancy stability scores as average and market growth trend is above average, though the supply/demand balance registers below average, likely reflecting the 94% year-over-year surge in new listings. Investors should pair this data with thorough local regulatory research and a realistic seasonal cash-flow model before committing capital.

Short-Term Rental Regulations in Monte Rio

Understanding local STR regulations is essential before investing in Monte Rio. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Monte Rio and Sonoma County, California, should expect to obtain a vacation rental permit or registration before listing their property. Investors are strongly encouraged to verify current permit requirements with the Sonoma County Permit and Resource Management Department, as rules can change.

Key Restrictions

Common restrictions in the area may include occupancy limits tied to the number of bedrooms, minimum-stay requirements during certain periods, noise and nuisance ordinances, parking mandates, and caps on the total number of permitted rentals. Properties within HOA-governed communities may face additional covenants that limit or prohibit short-term rentals entirely.

Tax Obligations

STR hosts in California are generally subject to transient occupancy tax (TOT) and potentially other local tourism assessments. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full obligations with Sonoma County's tax collector to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Monte Rio can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Monte Rio's STR performance is expected to remain anchored by strong summer demand, with July and August likely continuing as the revenue peak at roughly $6,500–$6,800 per listing. The above-average market growth trend suggests ADR could edge up 2–4%, though the rapid 94% increase in active listings may temper occupancy gains if supply continues outpacing demand at this pace. Investors entering now should budget conservatively around 27–33% occupancy depending on property size, with the best cash-flow stability coming from larger homes that attract group and family bookings during peak season."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Monte Rio, CA

What is the average Airbnb occupancy rate in Monte Rio?

The average occupancy rate for Airbnb listings in Monte Rio is currently 29%, which sits below the California state average of 43%. Occupancy varies by property size, with 1-bedroom and 4-bedroom properties both reaching 33%, while 2- and 3-bedroom units average 26–27%. The lower overall rate reflects Monte Rio's strong seasonal demand pattern — summer months drive most bookings, while winter occupancy drops considerably.

How much do Airbnb hosts make in Monte Rio?

Airbnb hosts in Monte Rio earn an average of $4,519 per month and approximately $54,233 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 1-bedroom listings average $33,276 annually, 2-bedrooms bring in around $49,026, 3-bedrooms earn roughly $64,164, and 4-bedroom properties lead the market at $83,331 per year. Peak-season months like July and August can generate $6,500–$6,800 per listing.

Is Monte Rio a good market for Airbnb investment?

Monte Rio scores 70 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from an above-average revenue-to-price ratio and a positive growth trend, making it appealing for investors seeking a vacation-rental play in Sonoma County. That said, occupancy runs below the state average and is heavily concentrated in summer months, so investors should be prepared for seasonal income variability and plan their pricing strategy accordingly.

What is the average daily rate (ADR) for Airbnb in Monte Rio?

The average daily rate in Monte Rio is $313, which is well below the California state average of $551. ADR scales with property size: 1-bedroom listings average $231, 2-bedrooms come in at $265, 3-bedrooms reach $358, and 4-bedroom properties command $370 per night. While rates are modest by California standards, they pair with lower property acquisition costs compared to coastal Sonoma markets.

Are short-term rentals legal in Monte Rio?

Short-term rentals do operate in Monte Rio, with 74 active Airbnb listings currently on the market. However, Sonoma County and the state of California have regulations that may require permits, registration, and compliance with local ordinances. Prospective investors should verify the latest rules — including any occupancy limits, permit caps, and noise restrictions — directly with Sonoma County authorities before purchasing a property.

When is peak season for Airbnb in Monte Rio?

Peak season in Monte Rio runs from June through September, with August generating the highest average monthly revenue at $6,809 per listing. July is close behind at $6,568. The off-peak season spans November through March, when monthly revenue drops to between $2,708 and $3,835. This pronounced seasonality reflects Monte Rio's identity as a warm-weather river destination.

How many Airbnbs are there in Monte Rio?

Monte Rio currently has 74 active Airbnb listings. The supply is fairly evenly distributed across smaller property sizes, with 21 one-bedroom listings, 22 two-bedroom listings, and 22 three-bedroom listings, plus a smaller segment of 6 four-bedroom properties. Notably, the market has seen 94% year-over-year growth in active listings, indicating significant new supply entering the market.

How is Airbnb revenue calculated in Monte Rio?

The annual and monthly revenue figures shown for Monte Rio are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rates for the Monte Rio market
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue by property size
• Seasonal performance trends based on trailing 12 months of historical booking data
• Property supply distribution and popular amenity analysis across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is current as of the dates noted and may not reflect very recent regulatory or market changes. Individual property results will vary based on location within the market, amenities offered, pricing strategy, and operational quality.