Monterey, MA Airbnb Market Data, Statistics, and Occupancy Rates

Monterey Short-Term Rental Market Overview

Monterey, MA is a small but compelling Berkshires market where just 27 active Airbnb listings generate an average annual revenue of $61,383 per property. With an average daily rate of $473 and strong summer demand that pushes monthly revenue above $10,000 in peak months, this rural New England destination rewards investors who can capture seasonal leisure travel. The market's limited supply and above-average occupancy stability create an environment where well-positioned properties can stand out.

Key Market Statistics

According to Rabbu market data, the Monterey short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Monterey

Monterey appeals to STR investors seeking a low-competition Berkshires market with above-average occupancy stability and strong summer revenue peaks.

Expert Market Assessment

"Monterey presents an attractive opportunity for investors comfortable with a highly seasonal revenue pattern. The market's strength lies in its concentrated summer peak—August alone averages $10,356 per listing—while the quieter months from January through April hover between $2,578 and $3,903. With above-average occupancy stability and a favorable supply/demand balance, the fundamentals support steady returns for operators who price strategically around the Berkshires tourism calendar. The relatively high average home value of $1,290,481 means investors need to carefully model their purchase price against realistic seasonal revenue expectations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Monterey

Average revenue by month in Monterey

Monterey's revenue follows a sharply seasonal curve, peaking in August at $10,356 and bottoming in March and April at $2,578—a roughly 4x spread between highs and lows. The summer months of July and August account for a disproportionate share of annual income, making strategic pricing during the shoulder season (May, June, September, October) essential for maximizing total returns.

Active Airbnb listings by property size in Monterey

Supply in Monterey is concentrated among larger properties, with 11 four-bedroom listings and 7 three-bedroom listings making up the tracked inventory. The absence of smaller one- or two-bedroom listings in the data suggests the market caters predominantly to family and group travelers seeking spacious vacation homes.

Average daily rate (ADR) by property size in Monterey

Four-bedroom properties command an ADR of $517 compared to $372 for three-bedroom units—a 39% premium that reflects the added value of space and capacity in this vacation-oriented market. For investors weighing acquisition costs, the four-bedroom tier captures meaningfully higher nightly rates that can help offset the higher purchase price of larger homes.

Average RevPAN by property size in Monterey

Revenue per available night for four-bedroom properties stands at $136, nearly 72% higher than the $79 RevPAN for three-bedroom listings. This gap reflects both higher nightly rates and somewhat better occupancy for the larger units, making four-bedrooms the stronger revenue generators on a per-night basis.

Average occupancy rates by property size in Monterey

Occupancy rates in Monterey are modest across the board, with four-bedroom units averaging 26% and three-bedroom listings at 21%. While these numbers are low compared to urban markets, they're consistent with a seasonal vacation destination where the bulk of bookings concentrate in a few peak months.

Average monthly revenue by property size in Monterey

Four-bedroom properties lead with $6,366 in average monthly revenue, outpacing three-bedroom listings at $4,286 by roughly 49%. This gap underscores the revenue advantage of offering larger properties that appeal to the families and groups who dominate Berkshires travel.

Average annual revenue by property size in Monterey

At $76,393 in average annual revenue, four-bedroom homes significantly outperform three-bedroom properties, which average $51,437—a difference of nearly $25,000 per year. For investors evaluating return potential, the four-bedroom configuration offers the strongest top-line revenue in this market.

Most common amenities for Airbnb listings in Monterey

Kitchens (100%), parking (96%), BBQ grills (96%), and backyards (96%) are near-universal among Monterey listings, signaling that guests expect a full home experience with substantial outdoor living space. Lake access (59%) and pet-friendliness (52%) are notable differentiators, while hot tubs (26%) and waterfront positioning (30%) remain less common and could serve as competitive advantages for new listings.

Understanding Monterey's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Monterey's ROI score of 62 out of 100 places it in the 'Attractive Opportunity' band, driven by above-average marks in occupancy stability and supply/demand balance—two factors that reward operators in low-competition markets. The revenue-to-price ratio and market growth trend both rate as average, reflecting the high home values ($1,290,481) that investors need to weigh against seasonal revenue streams. Pairing this score with thorough local regulatory research and realistic seasonal cash-flow modeling will give investors the clearest picture of whether Monterey fits their portfolio.

Short-Term Rental Regulations in Monterey

Understanding local STR regulations is essential before investing in Monterey. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Monterey, Massachusetts may be required to register with the town and obtain applicable state-level permits. Investors should verify current requirements directly with Monterey's town offices and the Massachusetts Department of Revenue before listing a property.

Key Restrictions

Common restrictions in Massachusetts STR markets can include occupancy limits, minimum stay requirements, noise ordinances, parking provisions, and potential HOA rules that limit or prohibit short-term rentals. Some municipalities also impose caps on the number of permits issued, so it's worth confirming whether Monterey has any such limitations in place.

Tax Obligations

Massachusetts requires short-term rental operators to collect and remit state room occupancy taxes, and local communities may impose additional excise taxes. Platforms like Airbnb often handle tax collection on behalf of hosts, but operators should confirm their obligations with the Massachusetts Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Monterey can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Monterey's short-term rental market is expected to maintain its sharply seasonal pattern, with July and August continuing to anchor annual earnings. ADR may edge up modestly—perhaps 2–4%—as the Berkshires region remains a popular getaway from urban centers in the Northeast. Occupancy during shoulder months like May, June, September, and October could see incremental gains if operators adopt flexible pricing, though the winter lull from December through April will likely persist. Investors should plan cash reserves around this seasonality rather than expecting flat year-round performance."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Monterey, MA

What is the average Airbnb occupancy rate in Monterey?

The average occupancy rate for Airbnb listings in Monterey is currently 29%, which falls below the Massachusetts state average of 44%. This lower rate reflects the market's strong seasonality—occupancy climbs significantly during summer months and drops during the colder off-season. Investors should factor in this seasonal swing when projecting cash flow throughout the year.

How much do Airbnb hosts make in Monterey?

Airbnb hosts in Monterey earn an average of $5,115 per month and approximately $61,383 per year based on trailing 12-month booking data. Four-bedroom properties outperform significantly, averaging $6,366 monthly and $76,393 annually, while three-bedroom units bring in about $4,286 per month and $51,437 per year. Peak summer months like July and August can generate over $9,700–$10,300 in a single month.

Is Monterey a good market for Airbnb investment?

Monterey earns an ROI score of 62 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a favorable supply/demand balance, supported by only 27 active listings. However, the average home value of $1,290,481 and pronounced seasonality mean investors should carefully weigh acquisition costs against realistic revenue expectations, particularly during the quieter winter months.

What is the average daily rate (ADR) for Airbnb in Monterey?

The average daily rate in Monterey is $473, which is below the Massachusetts state average of $582. Four-bedroom properties command a higher ADR of $517, while three-bedroom listings average $372. These rates reflect the premium that Berkshires vacation properties can achieve, especially during summer and fall foliage seasons.

Are short-term rentals legal in Monterey?

Short-term rentals operate in Monterey, MA, as evidenced by 27 active Airbnb listings in the market. However, Massachusetts has state-level STR registration and tax requirements, and individual towns may impose additional rules. Prospective investors should check directly with Monterey's town offices and the Massachusetts Department of Revenue for the most current permit, registration, and tax obligations before purchasing a property.

When is peak season for Airbnb in Monterey?

Peak season in Monterey runs from July through August, when average monthly revenue reaches $9,776 and $10,356 respectively. The shoulder months of June, September, and October also perform well, with revenues ranging from roughly $5,100 to $5,900. The slowest period falls between January and April, when monthly revenue dips to between $2,578 and $3,903.

How many Airbnbs are there in Monterey?

There are currently 27 active Airbnb listings in Monterey as of April 2026. The supply is concentrated in larger properties, with 11 four-bedroom and 7 three-bedroom listings making up the tracked inventory. Year-over-year listing growth is 125%, though this increase is measured from a very small base and reflects modest absolute growth in this niche market.

How is Airbnb revenue calculated in Monterey?

The annual and monthly revenue figures for Monterey are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively you manage bookings.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Monterey, MA market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings to benchmark guest expectations
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.