Monticello, FL Airbnb Market Data, Statistics, and Occupancy Rates

Monticello Short-Term Rental Market Overview

Monticello, FL is a micro-market with just 28 active Airbnb listings, offering investors a low-competition landscape in north Florida's rural heartland. The market's average daily rate of $218 sits well below the $498 state average, and occupancy runs at 24% compared to 54% statewide—signals that demand here is niche and seasonal rather than broad-based. Average annual revenue of $18,423 reflects modest earning potential, but the small supply and pronounced fall peak could reward well-positioned properties that capture event-driven and seasonal traffic.

Key Market Statistics

According to Rabbu market data, the Monticello short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Monticello

Monticello appeals to investors seeking a low-competition, low-entry-cost market where seasonal demand spikes can deliver concentrated returns despite modest annualized figures.

Expert Market Assessment

"Monticello presents a niche opportunity rather than a high-volume play. The market's small listing count and below-average occupancy indicate limited but concentrated demand, with October delivering an average of $4,096 per listing—roughly triple the trailing 12-month monthly average of $1,535. Investors who can weather softer months from January through August, when revenue dips as low as $629, stand to benefit from the pronounced fall and early winter surge. Two-bedroom properties appear to be the stronger configuration, capturing nearly 50% more annual revenue than one-bedrooms while maintaining higher occupancy."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Monticello

Average revenue by month in Monticello

Monticello exhibits extreme seasonality, with October ($4,096) generating more than six times the revenue of January ($629). A secondary peak in November ($2,333) and elevated September earnings ($1,876) define a concentrated fall window, while the first quarter and late summer represent the market's softest stretch.

Active Airbnb listings by property size in Monticello

Supply skews heavily toward one-bedroom properties (16 listings), with two-bedrooms accounting for just 7 of the 28 active listings. Larger property sizes appear absent from the market, which could signal either a lack of suitable inventory or an untested opportunity for investors willing to offer more space.

Average daily rate (ADR) by property size in Monticello

ADR scales modestly from $134 for one-bedroom listings to $185 for two-bedrooms, a 38% premium for an additional bedroom. Given the relatively low nightly rates compared to Florida's statewide average, the two-bedroom tier offers a more compelling rate without requiring substantial pricing power.

Average RevPAN by property size in Monticello

Two-bedroom properties deliver a RevPAN of $63, nearly double the $32 achieved by one-bedrooms—reflecting their combined advantage of higher nightly rates and stronger occupancy. This gap makes the two-bedroom configuration the clear efficiency leader in the market.

Average occupancy rates by property size in Monticello

Two-bedroom listings maintain 34% occupancy compared to 24% for one-bedrooms, a 10-percentage-point advantage that translates directly into more consistent bookings. Both figures remain below statewide norms, underscoring Monticello's seasonal demand profile regardless of property size.

Average monthly revenue by property size in Monticello

Two-bedroom listings earn an average of $1,806 per month versus $1,234 for one-bedrooms, a roughly 46% revenue uplift. For investors weighing the incremental cost of a second bedroom, that gap is meaningful in a market where every booking counts.

Average annual revenue by property size in Monticello

Annual revenue for two-bedroom properties reaches $21,681—about $6,860 more than the $14,818 generated by one-bedrooms. In a low-ADR market like Monticello, that additional annual income from a two-bedroom unit can meaningfully improve return calculations, especially if acquisition costs remain modest.

Most common amenities for Airbnb listings in Monticello

Parking is universal (100%) across Monticello listings, and kitchens (75%), outdoor furniture (68%), and backyards (64%) dominate—consistent with a rural, nature-oriented guest profile. Pet-friendliness at 54% and workspaces at 57% suggest hosts are catering to remote workers and travelers with pets, both growing segments that can help fill off-peak nights.

Short-Term Rental Regulations in Monticello

Understanding local STR regulations is essential before investing in Monticello. Here's the current regulatory landscape:

Permit Requirements

Operators in Monticello, FL should verify whether Jefferson County or the City of Monticello requires a short-term rental permit, business tax receipt, or registration before listing a property. Florida's state-level vacation rental licensing through the Department of Business and Professional Regulation (DBPR) typically applies, so investors should confirm compliance at both levels.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise and parking rules, and any HOA covenants that could prohibit or limit short-term rentals. Because Monticello is a small community, investors should also check whether there are caps on the number of STR permits or zoning restrictions in residential areas.

Tax Obligations

Florida imposes a statewide sales tax and a county-level tourist development tax on short-term accommodations, both of which apply to stays of six months or less. Platforms like Airbnb often collect and remit these taxes automatically, but hosts should verify their specific obligations with Jefferson County's tax collector to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Monticello can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Monticello's STR performance will likely remain closely tied to its sharp fall seasonality, with October continuing to drive outsized revenue. Investors should anticipate occupancy hovering in the 22–28% range on an annual basis, with ADR potentially edging up 1–3% as hosts refine pricing around peak demand windows. The limited supply of 28 listings means even a small uptick in visitor interest—perhaps from regional events or agritourism growth—could meaningfully lift per-listing performance, though year-round demand drivers remain thin."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Monticello, FL

What is the average Airbnb occupancy rate in Monticello?

The average occupancy rate for Airbnb listings in Monticello is currently 24%, which is notably below the Florida state average of 54%. This reflects the market's rural character and seasonal demand patterns. Two-bedroom properties tend to perform better at 34% occupancy, while one-bedrooms average around 24%.

How much do Airbnb hosts make in Monticello?

Based on trailing 12-month booking data, the average Airbnb host in Monticello earns approximately $1,535 per month or $18,423 per year. Two-bedroom properties outperform at roughly $1,806 per month ($21,681 annually), while one-bedrooms average $1,234 per month ($14,818 annually). Revenue is heavily seasonal, with October alone averaging $4,096.

Is Monticello a good market for Airbnb investment?

Monticello is a micro-market best suited for investors who can tolerate seasonal swings and are drawn to low competition—there are only 28 active listings. The fall season delivers strong revenue spikes, particularly in October and November, but the first quarter and summer months produce significantly lower income. Investors with lower acquisition costs and manageable carrying expenses may find the math works, especially with a two-bedroom property that captures higher occupancy and revenue.

What is the average daily rate (ADR) for Airbnb in Monticello?

The current average daily rate in Monticello is $218, which is well below the Florida state average of $498. One-bedroom listings average $134 per night, while two-bedroom listings command $185 per night. The lower ADR reflects the market's rural positioning and smaller property sizes rather than premium resort or coastal pricing.

Are short-term rentals legal in Monticello?

Short-term rentals are generally permitted in Florida, but operators in Monticello should verify local requirements with the City of Monticello and Jefferson County. Florida requires vacation rental licensing through the DBPR at the state level. Local zoning, HOA rules, and any municipal permit requirements should also be confirmed before listing a property.

When is peak season for Airbnb in Monticello?

Peak season in Monticello is firmly centered on fall, with October standing out at an average of $4,096 in monthly revenue—more than double any other month. November follows at $2,333, and September rounds out the strong fall window at $1,876. The slowest months are January ($629) and February ($714), making winter the clear off-season.

How many Airbnbs are there in Monticello?

As of April 2026, there are 28 active Airbnb listings in Monticello. The supply is concentrated in smaller properties: 16 are one-bedroom listings and 7 are two-bedroom listings. This small inventory creates a low-competition environment relative to most Florida markets.

How is Airbnb revenue calculated in Monticello?

The annual and monthly revenue figures for Monticello are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Monticello, FL market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue figures based on trailing 12-month booking performance
• Supply distribution and popular amenity data for active listings
• Data sourced from Rabbu proprietary analytics and combined provider datasets for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations vary and should be independently verified before investing.