Monticello, UT Airbnb Market Data, Statistics, and Occupancy Rates

Monticello Short-Term Rental Market Overview

Monticello, UT sits at the gateway to some of southeastern Utah's most iconic landscapes, making it a natural draw for outdoor recreation travelers. With just 27 active Airbnb listings and an average annual revenue of $28,872, the market remains small but offers a favorable revenue-to-price ratio against average home values of $456,072. An ROI score of 62 out of 100 places Monticello in the "Attractive Opportunity" tier, though occupancy rates running well below the state average signal that success here depends heavily on seasonal demand and smart pricing.

Key Market Statistics

According to Rabbu market data, the Monticello short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Monticello

Monticello appeals to investors seeking an affordable entry point into Utah's tourism corridor, where low competition and proximity to national parks create a compelling niche opportunity.

Expert Market Assessment

"Monticello presents a moderate opportunity for STR investors who understand and plan around its pronounced seasonality. Revenue peaks sharply in spring — May leads at $3,767 — before tapering through summer and hitting a low of $852 in January, which means cash-flow management is critical. The 17% average occupancy rate trails the 42% Utah state average substantially, yet the small supply of just 27 listings and healthy ADR of $164 keep per-night economics reasonable. Investors targeting 4-bedroom properties will find the strongest revenue profile, but the limited inventory across all sizes suggests room for well-positioned new entrants."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Monticello

Average revenue by month in Monticello

Monticello's revenue curve peaks sharply in spring, with May topping out at $3,767 and April close behind at $3,490, while January bottoms out at just $852 — a spread of more than 4x between peak and trough. This pronounced seasonality means investors should plan for roughly five strong earning months (March–May, September–October) and budget accordingly for the winter dip.

Active Airbnb listings by property size in Monticello

One-bedroom units make up the largest share of Monticello's 27 listings at 8 properties, followed by 3-bedroom (6) and 4-bedroom (5) homes. The absence of 2-bedroom and 5+ bedroom listings in the data may signal an underserved segment where investors could differentiate.

Average daily rate (ADR) by property size in Monticello

Four-bedroom properties command a significant ADR premium at $250 per night — roughly 58% higher than 1-bedrooms ($158) and 76% above 3-bedrooms ($142). The jump from 3 to 4 bedrooms delivers the strongest rate escalation, suggesting groups and families are willing to pay substantially more for extra space.

Average RevPAN by property size in Monticello

Four-bedroom listings lead RevPAN at $42 per available night, more than double the $20 earned by 3-bedroom properties and well above the $27 for 1-bedrooms. This gap highlights that larger properties convert their ADR advantage into meaningfully better per-night revenue even at comparable occupancy levels.

Average occupancy rates by property size in Monticello

Occupancy rates are relatively flat across property sizes, with 1-bedroom and 4-bedroom units both averaging 17% and 3-bedrooms slightly lower at 14%. The consistency suggests that demand constraints are market-wide and seasonal rather than size-specific, so revenue differentiation comes primarily from rate rather than fill rate.

Average monthly revenue by property size in Monticello

Four-bedroom properties are the clear revenue leaders at $4,846 per month, more than double the $2,109 and $2,103 earned by 1-bedroom and 3-bedroom listings respectively. For investors seeking stronger monthly cash flow, the larger configuration delivers a meaningfully different income profile despite similar occupancy.

Average annual revenue by property size in Monticello

Annualized, 4-bedroom homes generate $58,160 — more than twice the approximately $25,300 earned by 1-bedroom units and $25,239 by 3-bedroom properties. Given that acquisition costs for a 4-bedroom home may not be proportionally double, this size category likely offers the most compelling return potential in the Monticello market.

Most common amenities for Airbnb listings in Monticello

Parking (89%) and self check-in (85%) top the amenity list, reflecting the reality that most Monticello guests are road-trippers who need convenient access and arrival flexibility. Kitchens (78%), patios or balconies (70%), and workspaces (70%) round out the essentials, while hot tubs and pools remain rare at just 7% — a potential differentiator for new listings targeting premium nightly rates.

Understanding Monticello's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Monticello's ROI score of 62 out of 100 places it in the "Attractive Opportunity" band, driven by average marks across all four calculation factors: Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance. No single factor stands out as exceptionally strong or weak, which means returns are achievable but not guaranteed without careful property selection and pricing management. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will give investors the clearest picture of what to expect.

Short-Term Rental Regulations in Monticello

Understanding local STR regulations is essential before investing in Monticello. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Monticello, UT should expect to register or obtain a business license with San Juan County or the town itself before listing a property. Investors are strongly encouraged to verify current permit requirements directly with local authorities, as rules in small Utah municipalities can change with limited notice.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements for guests, and any HOA or deed restrictions on the property. Some Utah jurisdictions also impose minimum stay requirements or cap the number of STR permits issued in a given area, so reviewing local ordinances before purchasing is essential.

Tax Obligations

Utah imposes a statewide transient room tax in addition to any county-level tourism or resort taxes that may apply in San Juan County. Major booking platforms typically collect and remit state taxes on behalf of hosts, but operators should confirm county-level obligations to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Monticello can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Monticello's STR market is likely to continue its spring-heavy seasonality, with peak revenues concentrated from March through May and a secondary bump in September–October. Active listings grew 31% year over year, so new supply could temper per-listing performance if demand doesn't keep pace. ADR may hold relatively steady or see modest increases of 1–3% as the market matures, but occupancy will likely remain in the 15–20% range unless broader tourism growth accelerates. Investors should plan conservatively around these seasonal swings rather than expecting consistent month-to-month cash flow."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Monticello, UT

What is the average Airbnb occupancy rate in Monticello?

The average occupancy rate for Airbnb listings in Monticello is currently 17%, which is notably below the Utah state average of 42%. This reflects the market's strong seasonality and its nature as a travel-through destination rather than a year-round vacation hub. Occupancy tends to rise during spring and early fall when outdoor recreation peaks and drops significantly in winter months.

How much do Airbnb hosts make in Monticello?

Based on the trailing 12 months of booking data, the average Airbnb host in Monticello earns approximately $2,406 per month, or about $28,872 annually. However, earnings vary considerably by property size — 4-bedroom listings average $58,160 per year, while 1-bedroom and 3-bedroom properties earn closer to $25,300 and $25,239 respectively. Individual results depend on factors like property quality, pricing strategy, and seasonal management.

Is Monticello a good market for Airbnb investment?

Monticello scores 62 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from relatively affordable home values ($456,072 average), limited competition with only 27 active listings, and proximity to southeastern Utah's national monuments and parks. That said, the below-average occupancy rate means investors should budget conservatively and be prepared for significant seasonal revenue swings.

What is the average daily rate (ADR) for Airbnb in Monticello?

The current average daily rate in Monticello is $164, which is well below the Utah state average of $494. This lower ADR reflects the market's positioning as an affordable base camp for outdoor adventures rather than a luxury resort destination. ADR scales with property size — 4-bedroom homes command $250 per night on average, while 1-bedroom units average $158 and 3-bedroom properties come in at $142.

Are short-term rentals legal in Monticello?

Short-term rentals are generally permitted in Monticello, UT, though operators may need to obtain a business license or STR permit through local or county authorities. Regulations in small Utah towns can evolve, so prospective investors should verify current rules with the Town of Monticello or San Juan County before purchasing a property. Compliance with any applicable zoning, occupancy, and tax requirements is essential.

When is peak season for Airbnb in Monticello?

Peak season in Monticello runs from March through May, with May generating the highest average monthly revenue at $3,767. A secondary revenue bump occurs in September and October, when fall colors and cooler temperatures draw visitors back. The slowest months are January ($852) and February ($1,197), making winter the clear off-season for this market.

How many Airbnbs are there in Monticello?

As of April 2026, there are 27 active Airbnb listings in Monticello. The supply is concentrated across three property sizes: 8 one-bedroom listings, 6 three-bedroom listings, and 5 four-bedroom listings. Year-over-year listing growth stands at 31%, indicating increasing investor and host interest in the market.

How is Airbnb revenue calculated in Monticello?

The annual and monthly revenue figures shown for Monticello are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like spring) and slower periods (like winter). Individual results can vary meaningfully based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Monticello and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Supply growth and popular amenity analysis across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements are subject to change — always verify with municipal authorities before investing.