Montross, VA Airbnb Market Data, Statistics, and Occupancy Rates

Montross Short-Term Rental Market Overview

Montross, VA is a small, waterfront-oriented market with just 21 active Airbnb listings and an above-average revenue-to-price ratio that catches investor attention. Average annual revenue sits at $32,131 against home values of $470,545, and the market's strong summer seasonality — with August revenue peaking near $5,108 — suggests demand tied to lake and river getaways. While occupancy runs well below the Virginia state average at 13%, the combination of affordable entry points relative to earnings and limited competition makes this a niche worth exploring for patient investors.

Key Market Statistics

According to Rabbu market data, the Montross short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Montross

Investors are drawn to Montross for its favorable revenue-to-price ratio and the natural scarcity of competing listings in a waterfront recreation market.

Expert Market Assessment

"Montross represents a moderate-opportunity market best suited for investors who appreciate seasonal, recreation-driven returns over year-round consistency. Revenue swings sharply from a low of around $1,240 in February to $5,108 in August — a roughly 4x spread that underscores the importance of strong summer pricing and occupancy management. The ROI score of 60 out of 100 reflects healthy revenue relative to home prices, offset by below-average market growth and middling occupancy stability. For an investor willing to optimize for peak-season performance and manage carrying costs through quieter months, this waterfront market offers a tangible upside."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Montross

Average revenue by month in Montross

Montross displays pronounced seasonality, with August ($5,108) and July ($4,867) far outpacing the winter trough of February ($1,240) — a roughly 4x spread. Revenue begins climbing in March and stays elevated through October, giving hosts a solid six-month window of meaningful income before the quiet winter months.

Active Airbnb listings by property size in Montross

The only property size with sufficient data is 3 bedrooms, which accounts for 10 of the 21 active listings. This concentration suggests that other bedroom configurations may be underrepresented, potentially creating opportunity for investors willing to offer smaller or larger properties to differentiate.

Average daily rate (ADR) by property size in Montross

Three-bedroom properties command an ADR of $219, while the overall market average sits higher at $286, indicating that larger or more premium listings (likely waterfront homes) drive rates above the 3-bedroom baseline. Investors targeting 3-bedroom properties should factor this more modest nightly rate into revenue projections.

Average RevPAN by property size in Montross

Three-bedroom listings generate a RevPAN of $26, reflecting the combination of a $219 ADR and 12% occupancy. This relatively low RevPAN underscores the importance of maximizing summer bookings and minimizing vacant nights during peak demand to improve per-night yield.

Average occupancy rates by property size in Montross

Three-bedroom properties average just 12% occupancy, consistent with the market's heavy seasonal skew and rural setting. Investors should anticipate long stretches of vacancy outside summer and plan cash flow accordingly, as steady year-round bookings are not characteristic of this market.

Average monthly revenue by property size in Montross

A typical 3-bedroom listing in Montross brings in about $2,571 per month on a trailing 12-month basis, which tracks closely with the overall market average of $2,677. This alignment confirms that 3-bedroom properties are representative of the broader market's earning potential.

Average annual revenue by property size in Montross

Three-bedroom properties generate an average of $30,853 annually, slightly below the market-wide figure of $32,131. Against an average home value of $470,545, this yields a gross revenue-to-price ratio of roughly 6.6%, which the ROI score recognizes as above average for Virginia.

Most common amenities for Airbnb listings in Montross

Parking (100%), washer/dryer (95%), BBQ grills (91%), and self check-in (91%) are virtually universal, setting a high baseline for guest expectations. Waterfront access (62%) and lake access (57%) are strong differentiators that reflect the market's recreational draw, while hot tubs — present in only 48% of listings — represent a potential competitive edge for properties that include them.

Understanding Montross's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Montross earns a 60 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' band. The strongest driver is an above-average revenue-to-price ratio, meaning the income potential compares favorably to acquisition costs, while occupancy stability and supply/demand balance rate as average and market growth trends lag behind. Investors should pair this data with on-the-ground regulatory research and a realistic seasonal cash-flow plan to determine whether Montross fits their portfolio goals.

Short-Term Rental Regulations in Montross

Understanding local STR regulations is essential before investing in Montross. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Montross, Virginia may need to obtain a local business license or STR-specific permit from Westmoreland County or the Town of Montross. Investors should verify current registration requirements directly with local planning and zoning offices before listing a property.

Key Restrictions

Common restrictions in Virginia's smaller markets can include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise and parking ordinances, and any applicable HOA covenants that may restrict or prohibit short-term rentals. It's important to review both municipal and any homeowner association rules before purchasing.

Tax Obligations

Virginia requires short-term rental hosts to collect and remit state sales tax as well as any applicable local transient occupancy taxes. Platforms like Airbnb often handle state-level collection automatically, but hosts should confirm local obligations with the Westmoreland County treasurer's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Montross can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Montross is likely to see continued summer-driven demand, with peak-season monthly revenue estimates in the $4,800–$5,200 range based on trailing performance. ADR may edge up modestly by 2–4% as the small supply base keeps pricing power in hosts' favor, though occupancy could remain in the 12–16% range absent a meaningful jump in off-season demand. The market growth trend is below average, so investors should plan for steady, seasonal returns rather than rapid appreciation in booking volume."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Montross, VA

What is the average Airbnb occupancy rate in Montross?

The average occupancy rate for Airbnb listings in Montross is currently 13%, which falls below the Virginia state average of 34%. This reflects the market's strong seasonal character — demand concentrates heavily in summer months, with occupancy tapering significantly in winter. Investors should factor this seasonal pattern into cash-flow projections.

How much do Airbnb hosts make in Montross?

Based on the trailing 12 months of booking data, the average Airbnb host in Montross earns approximately $2,677 per month or $32,131 annually. Revenue varies substantially by season, ranging from around $1,240 in February to over $5,100 in August. Individual results depend on property quality, pricing strategy, and how effectively hosts capture peak-season bookings.

Is Montross a good market for Airbnb investment?

Montross scores a 60 out of 100 on Rabbu's ROI Score, classified as an 'Attractive Opportunity.' The market benefits from an above-average revenue-to-price ratio and limited competition with only 21 active listings. However, occupancy stability is average and market growth trends are below average, so the best returns will likely go to hosts who maximize summer season performance and keep expenses manageable during off-peak months.

What is the average daily rate (ADR) for Airbnb in Montross?

The average daily rate in Montross is $286, slightly below the Virginia state average of $339. For 3-bedroom properties specifically — the predominant listing type in the market — the ADR is $219. The overall market ADR suggests that some premium listings, likely waterfront properties, push the average higher.

Are short-term rentals legal in Montross?

Short-term rentals are generally permitted in the Montross, Virginia area, though operators may need to obtain local permits or business licenses from the Town of Montross or Westmoreland County. Hosts are also responsible for collecting applicable Virginia sales tax and local transient occupancy taxes. We recommend verifying current regulations with local authorities before purchasing or listing a property.

When is peak season for Airbnb in Montross?

Peak season in Montross runs from June through September, with August generating the highest average monthly revenue at $5,108. July is a close second at $4,867. Revenue drops sharply entering late fall and winter, with February representing the lowest month at approximately $1,240. Investors should plan pricing and availability strategies to maximize returns during this four-month summer window.

How many Airbnbs are there in Montross?

There are currently 21 active Airbnb listings in Montross as of April 2026. The available property-size data shows 3-bedroom units as the dominant listing type with 10 properties tracked. This small overall supply means new entrants can potentially capture meaningful market share with a well-positioned property.

How is Airbnb revenue calculated in Montross?

The annual and monthly revenue figures for Montross are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Montross and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change; investors should verify current requirements with local authorities before purchasing.