Moorefield, WV Airbnb Market Data, Statistics, and Occupancy Rates

Moorefield Short-Term Rental Market Overview

Moorefield, WV is a small, emerging short-term rental market with just 11 active Airbnb listings and an average annual revenue of $38,559 per property. The market's $237 average daily rate sits just below the West Virginia state average, while its 35% occupancy rate trails the state benchmark of 38%. With average home values around $332,241, investors willing to navigate a competitive landscape and optimize for seasonal demand could find selective opportunities in this rural West Virginia destination.

Key Market Statistics

According to Rabbu market data, the Moorefield short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Moorefield

Moorefield attracts investor attention for its relatively high nightly rates, outdoor recreation appeal, and low listing count that still leaves room for well-positioned properties.

Expert Market Assessment

"Moorefield represents a competitive opportunity for STR investors who are willing to be selective. Revenue is heavily seasonal — August leads at $4,880 per month while January dips to just $1,851, creating a pronounced peak-to-trough spread that demands smart pricing and marketing. Below-average occupancy stability and modest market growth trends are balanced by a reasonable revenue-to-price ratio, meaning the right property at the right acquisition price can still pencil out. Investors should focus on maximizing peak-season performance and targeting properties that appeal to outdoor recreation and rural getaway demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Moorefield

Average revenue by month in Moorefield

Moorefield exhibits strong seasonality, with August generating the highest average revenue at $4,880 and January marking the low point at $1,851 — a spread of over $3,000. The June-through-November stretch consistently delivers above-average monthly earnings, making it critical for investors to maximize bookings and rates during this six-month window.

Active Airbnb listings by property size in Moorefield

Property size distribution data is not currently available for Moorefield, likely due to the market's small inventory of just 11 listings. Investors should monitor this metric as the market matures and more granular data becomes available.

Average daily rate (ADR) by property size in Moorefield

ADR breakdowns by bedroom count are not yet available for Moorefield given its limited listing inventory. The market-wide average of $237 per night provides a useful baseline, but investors should expect rates to vary meaningfully by property size and amenity package.

Average RevPAN by property size in Moorefield

RevPAN by property size data is not currently reported for this market due to the small number of active listings. The overall market RevPAN of $83 reflects the combined effect of a $237 ADR and 35% occupancy rate.

Average occupancy rates by property size in Moorefield

Occupancy breakdowns by property size are unavailable for Moorefield at this time. The market-wide average of 35% suggests there is room for well-managed properties to outperform, particularly during peak summer and fall months.

Average monthly revenue by property size in Moorefield

Monthly revenue by property size is not yet broken out for this small market. With only 11 active listings, the $3,213 market-wide monthly average serves as the best current benchmark for investment modeling.

Average annual revenue by property size in Moorefield

Annual revenue data by bedroom count is not available for Moorefield's limited inventory. The overall market average of $38,559 per year provides a starting reference, though larger properties with premium amenities like hot tubs could significantly outperform this figure.

Most common amenities for Airbnb listings in Moorefield

Every listing in Moorefield offers a kitchen and parking — table-stakes amenities for this rural market — while 91% include a patio or balcony and 73% feature a backyard, BBQ grill, and outdoor furniture. Hot tubs appear in 64% of listings and pet-friendliness in 64%, signaling that outdoor recreation-oriented guests expect a full complement of countryside comfort amenities.

Understanding Moorefield's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Moorefield's ROI Score of 52 out of 100 places it in the Competitive Opportunity band, reflecting an average revenue-to-price ratio paired with below-average occupancy stability and market growth trends. The supply/demand balance scores as average, but the rapid 155% year-over-year growth in listings warrants close monitoring as new supply enters this tiny market. Investors should pair this score with thorough local regulatory research and focus on properties that can capture outsized peak-season demand to justify the investment.

Short-Term Rental Regulations in Moorefield

Understanding local STR regulations is essential before investing in Moorefield. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Moorefield, West Virginia may be required to obtain local permits or register their property with municipal or county authorities. Investors should verify current STR permit requirements directly with the City of Moorefield and Hardy County offices before listing a property.

Key Restrictions

Common restrictions that may apply to short-term rentals in rural West Virginia communities include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA or deed restrictions could also limit STR activity in certain neighborhoods, so reviewing all covenants before purchasing is advisable.

Tax Obligations

STR hosts in West Virginia are generally subject to state sales tax and local hotel/motel occupancy taxes on short-term stays. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full tax obligations with the West Virginia State Tax Department.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Moorefield can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Moorefield's STR market is likely to remain highly seasonal, with summer and fall months driving the bulk of revenue. Given the 155% year-over-year growth in active listings, new supply may put additional pressure on occupancy unless demand keeps pace. Investors should anticipate occupancy rates hovering in the 33–37% range and ADRs remaining in the $230–$245 corridor, with the strongest performance concentrated between June and November. Careful deal sourcing will be important as competition intensifies in this small market."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Moorefield, WV

What is the average Airbnb occupancy rate in Moorefield?

The average Airbnb occupancy rate in Moorefield is currently 35%, which is slightly below the West Virginia state average of 38%. Occupancy fluctuates significantly by season, with stronger performance during the summer and fall months. Investors should factor in this below-average occupancy when modeling expected returns.

How much do Airbnb hosts make in Moorefield?

Airbnb hosts in Moorefield earn an average of $3,213 per month, which translates to approximately $38,559 in annual revenue based on the trailing 12 months of booking data. Peak months like August can push monthly earnings above $4,800, while winter months may dip below $2,000. Individual results will vary depending on property quality, pricing strategy, and guest experience.

Is Moorefield a good market for Airbnb investment?

Moorefield carries a Rabbu ROI Score of 52 out of 100, categorized as a Competitive Opportunity. The market offers a reasonable revenue-to-price ratio, but below-average occupancy stability and market growth trends mean investors need to be more selective in deal sourcing. Properties that capitalize on outdoor recreation appeal and peak-season demand are best positioned to generate solid returns.

What is the average daily rate (ADR) for Airbnb in Moorefield?

The average daily rate for Airbnb listings in Moorefield is $237, just slightly below the West Virginia state average of $242. This rate reflects the market's appeal as a rural getaway destination where guests expect amenities like hot tubs, patios, and outdoor spaces. Larger or better-appointed properties may command rates well above this average.

Are short-term rentals legal in Moorefield?

Short-term rentals are generally permitted in Moorefield, WV, though operators may need to comply with local registration or permitting requirements and applicable tax obligations. Regulations can vary at the city and county level, so prospective investors should consult directly with local authorities in Moorefield and Hardy County to confirm all requirements before listing a property.

When is peak season for Airbnb in Moorefield?

Peak season for Airbnb in Moorefield runs from roughly June through November, with the strongest revenue months being August ($4,880), October ($4,371), and July ($4,196). The off-peak period from January through April sees monthly revenues drop to the $1,851–$2,304 range. This pronounced seasonality is an important consideration for cash flow planning.

How many Airbnbs are there in Moorefield?

There are currently 11 active Airbnb listings in Moorefield as of April 2026. This represents a 155% year-over-year increase in active listings, signaling growing investor interest in the market. The small total supply means new entrants can have an outsized impact on local competition and occupancy rates.

How is Airbnb revenue calculated in Moorefield?

The annual and monthly revenue figures for Moorefield are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Moorefield market
• Average daily rate, occupancy, and RevPAN trends based on trailing 12-month booking data
• Monthly and annual revenue estimates derived from active comparable listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to guide property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical performance and market conditions may have shifted since the reporting period. Local regulations, tax obligations, and permit requirements should be independently verified before making any investment decisions.