Morgan, UT Airbnb Market Data, Statistics, and Occupancy Rates

Morgan Short-Term Rental Market Overview

Morgan, UT is a small, niche short-term rental market with just 34 active Airbnb listings and an average annual revenue of $23,735 per property. With an average daily rate of $288—well below the $494 Utah state average—and occupancy sitting at 37% versus 42% statewide, the market presents a challenging revenue-to-price ratio given average home values near $1.15 million. That said, the 178% year-over-year growth in active listings signals rising investor interest, and larger properties (6+ bedrooms) are generating outsized returns that may reward the right operator.

Key Market Statistics

According to Rabbu market data, the Morgan short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Morgan

Investors look at Morgan for its proximity to Utah's outdoor recreation corridors and the strong revenue potential of large, group-friendly properties, though the high home values and below-average occupancy demand careful underwriting.

Expert Market Assessment

"Morgan currently rates as a limited-opportunity market with an ROI score of 34 out of 100, driven primarily by a below-average revenue-to-price ratio and modest growth trends. Seasonality is pronounced—December leads at $3,226 in average monthly revenue while April bottoms out at just $786, creating wide cash-flow swings that require careful budgeting. The bright spot is the large-property segment: 6+ bedroom listings deliver $231 in RevPAN and over $8,400 per month, dramatically outperforming smaller units. Investors willing to acquire or operate a sizable group-friendly property could find compelling returns, but the broader market demands deeper, property-specific analysis before committing capital."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Morgan

Average revenue by month in Morgan

Revenue in Morgan swings dramatically through the year, peaking in December at $3,226 and bottoming in April at just $786—a spread of more than $2,400. Summer months (June–September) form a secondary peak in the $2,000–$2,500 range, meaning investors should budget for at least two distinct slow periods in spring and early winter.

Active Airbnb listings by property size in Morgan

Three-bedroom listings make up the largest share of supply with 10 active properties, followed by 2-bedrooms (7), and an even split of 6 each for 4-bedroom and 6+ bedroom units. The absence of 1-bedroom and 5-bedroom listings could represent either low demand for those configurations or a potential gap worth exploring for differentiated offerings.

Average daily rate (ADR) by property size in Morgan

ADR scales sharply with size in Morgan: 2-bedroom units average $128 per night while 6+ bedroom properties command $641—a 5x premium. The jump from 3-bedroom ($256) to 4-bedroom ($265) is relatively modest, suggesting the biggest pricing leverage comes at the top end of the size spectrum.

Average RevPAN by property size in Morgan

Revenue per available night tells a compelling story for large properties, with 6+ bedroom listings generating $231 in RevPAN compared to just $55 for 2-bedrooms. Even at a 36% occupancy rate, the premium ADR of larger homes translates into far stronger per-night yield than smaller units with higher occupancy.

Average occupancy rates by property size in Morgan

Two-bedroom properties lead on occupancy at 44%, while 3-bedroom listings lag at 31%—the lowest among all tracked sizes. Four-bedroom (37%) and 6+ bedroom (36%) units cluster in the mid-30s, indicating that consistent high occupancy is hard to achieve across any property type in this market.

Average monthly revenue by property size in Morgan

The revenue gap between property sizes is dramatic: 6+ bedroom listings average $8,457 per month, more than four times the $1,957 earned by 3-bedroom units and nearly seven times the $1,219 from 2-bedrooms. For investors focused on monthly cash flow, the large-property segment is the clear standout in Morgan.

Average annual revenue by property size in Morgan

Annual revenue ranges from $14,633 for 2-bedroom properties to $101,484 for 6+ bedroom listings, underscoring that the highest return potential in Morgan is concentrated in group-sized homes. Three-bedroom units earn approximately $23,484 annually, roughly in line with the overall market average, while 4-bedrooms reach $28,475.

Most common amenities for Airbnb listings in Morgan

Self check-in (100%), kitchens (97%), and parking (97%) are near-universal in Morgan, reflecting a market geared toward self-sufficient guests visiting rural or recreational areas. Hot tubs appear in 65% of listings and BBQ grills in 53%, signaling that outdoor lifestyle amenities are increasingly table stakes rather than differentiators for competitive properties.

Understanding Morgan's ROI Score: 34/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Morgan's ROI score of 34 out of 100 places it in the "Limited" investment band, reflecting a below-average revenue-to-price ratio—average homes cost over $1.15 million while annual revenue sits around $23,735—and below-average market growth trends. Occupancy stability and supply/demand balance both rate as average, which prevents the score from dropping further but doesn't offset the challenging income-to-cost math. Investors considering Morgan should pair this data with thorough local regulatory research and focus their analysis on the large-property niche, where returns look substantially more viable.

Short-Term Rental Regulations in Morgan

Understanding local STR regulations is essential before investing in Morgan. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Morgan, Utah may be required to obtain a business license or conditional use permit from Morgan County or the City of Morgan before listing a property. Investors should verify current permit requirements directly with local planning and zoning offices, as regulations in smaller Utah communities can evolve quickly.

Key Restrictions

Common restrictions that may apply to STR properties in Morgan and surrounding areas include occupancy limits tied to the number of bedrooms, minimum stay requirements, noise and nuisance ordinances, and parking mandates. HOA covenants are another consideration—investors should confirm that any homeowners association governing a target property does not prohibit or restrict short-term rentals.

Tax Obligations

Utah imposes a state transient room tax in addition to local tourism and sales taxes on short-term rental income, and Morgan County may levy its own lodging-related taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with the Utah State Tax Commission.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Morgan can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Morgan's STR market is likely to remain seasonal, with December and summer months driving the bulk of bookings while spring shoulder months like April stay soft. The rapid 178% listing growth could pressure occupancy rates further if demand doesn't keep pace, potentially pushing average occupancy into the 33–38% range market-wide. Investors targeting the large-property segment (6+ bedrooms) may see more resilient performance given the premium ADR those units command, though ADR growth across the broader market is estimated to stay relatively flat in the near term. Any new entrant should plan conservatively and budget for significant revenue swings between peak and off-peak periods."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Morgan, UT

What is the average Airbnb occupancy rate in Morgan?

The average occupancy rate for Airbnb listings in Morgan, UT is currently 37%, which falls below the Utah state average of 42%. Occupancy varies by property size, with 2-bedroom units leading at 44% while 3-bedroom listings sit at 31%. Seasonal demand patterns—strongest in summer and winter—also play a significant role in month-to-month occupancy fluctuations.

How much do Airbnb hosts make in Morgan?

On average, Airbnb hosts in Morgan earn approximately $1,977 per month or $23,735 annually based on trailing 12-month booking data. However, earnings vary dramatically by property size: 2-bedroom listings average around $14,633 per year, while 6+ bedroom properties bring in roughly $101,484 annually. Peak months like December can yield over $3,200 in average revenue, while slower months like April may dip below $800.

Is Morgan a good market for Airbnb investment?

Morgan's overall ROI score of 34 out of 100 suggests limited investment potential at the market level, largely due to a below-average revenue-to-price ratio given home values averaging $1,153,714. That said, the large-property segment (6+ bedrooms) stands out with annual revenues exceeding $101,000, which may justify the investment for operators targeting group and family travel. Investors should conduct thorough property-level analysis and factor in the market's pronounced seasonality before making a commitment.

What is the average daily rate (ADR) for Airbnb in Morgan?

The average daily rate across all Airbnb listings in Morgan is $288, which is well below Utah's statewide average of $494. Rates scale significantly with size: 2-bedroom properties average $128 per night, 3-bedrooms sit at $256, and 6+ bedroom listings command a premium $641 per night. These figures reflect the market's appeal for larger group stays, where nightly rates can more easily cover higher operating costs.

Are short-term rentals legal in Morgan?

Short-term rentals are generally permitted in Morgan, UT, though operators may need to secure a business license, conditional use permit, or other local approval before listing a property. Regulations can vary depending on zoning, HOA restrictions, and evolving county-level policies. We always recommend checking directly with the City of Morgan or Morgan County planning department to confirm the latest requirements before purchasing or listing a property.

When is peak season for Airbnb in Morgan?

December is the clear revenue leader in Morgan, with average monthly revenue hitting $3,226—likely driven by winter recreation and holiday travel. Summer months also perform well, with July reaching $2,521 and August at $2,111. The softest period is spring, particularly April at just $786, making it important for investors to plan for significant cash-flow variability throughout the year.

How many Airbnbs are there in Morgan?

As of late April 2026, there are 34 active Airbnb listings in Morgan, UT. The supply is distributed across 7 two-bedroom, 10 three-bedroom, 6 four-bedroom, and 6 six-plus bedroom properties—with no 1-bedroom or 5-bedroom listings currently tracked. Notably, the market has seen 178% year-over-year growth in active listings, indicating rapidly increasing investor interest.

How is Airbnb revenue calculated in Morgan?

The annual and monthly revenue figures shown for Morgan are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks like December and slower periods like April. Individual results can vary significantly based on property quality, pricing strategy, amenities offered, and day-to-day operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Morgan, UT
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12 months of booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.