Morganton, GA Airbnb Market Data, Statistics, and Occupancy Rates

Morganton Short-Term Rental Market Overview

Morganton, GA is a mountain-cabin market in north Georgia's Blue Ridge region that draws weekend getaway and seasonal vacation demand. With 222 active Airbnb listings, an average daily rate of $269, and average annual revenue of $35,842, the market offers meaningful income potential—though occupancy sits at 27%, below the 32% Georgia state average. Larger properties command outsized nightly rates and revenue, making property selection a critical lever for investors eyeing this area.

Key Market Statistics

According to Rabbu market data, the Morganton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Morganton

Morganton appeals to investors seeking exposure to north Georgia's mountain tourism corridor, where cabin-style properties can generate premium nightly rates despite seasonal occupancy swings.

Expert Market Assessment

"Morganton presents a competitive but navigable opportunity for STR investors willing to be selective. Revenue peaks in July ($4,793 average) and October ($3,629) reflect the area's appeal during summer and fall-foliage season, while January and February drop below $2,100, creating a pronounced seasonal trough. The ROI score of 54 out of 100 reflects average revenue-to-price ratios and below-average occupancy stability, meaning deal sourcing and property differentiation matter more here than in steadier urban markets. Investors who target higher-bedroom-count cabins with the right amenity mix are best positioned to outperform market averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Morganton

Average revenue by month in Morganton

Morganton's revenue curve is distinctly seasonal: July leads at $4,793, more than 2.3× the February low of $2,008. A secondary peak arrives in October ($3,629) thanks to fall tourism, while the November–March window offers moderate but uneven returns ranging from $2,008 to $3,261.

Active Airbnb listings by property size in Morganton

Three-bedroom properties dominate supply with 91 of 222 listings (41%), followed by 2-bedrooms (47) and 4-bedrooms (46). The 5-bedroom and 6+ bedroom segments are notably thin at just 14 and 6 listings respectively, which could signal less competition and pricing power for investors targeting larger group accommodations.

Average daily rate (ADR) by property size in Morganton

ADR scales sharply with size in Morganton—from $151 for 1-bedroom units up to $336 for 5-bedrooms and a dramatic $1,284 for the handful of 6+ bedroom properties. The jump from 3-bedroom ($249) to 4-bedroom ($298) represents a meaningful rate premium that, combined with reasonable supply, may offer the strongest rate-to-competition trade-off.

Average RevPAN by property size in Morganton

Revenue per available night climbs steadily from $45 for 1-bedrooms to $93 for 5-bedrooms, with 6+ bedroom listings commanding an exceptional $365 RevPAN. Four-bedroom units at $88 RevPAN deliver strong night-by-night performance and represent a more accessible entry point than the ultra-premium 6+ tier.

Average occupancy rates by property size in Morganton

Occupancy is relatively flat across property sizes, ranging from 24% for 3-bedrooms to 30% for 1-bedroom and 4-bedroom units. This narrow spread means revenue differences are driven primarily by rate rather than how often a property books, underscoring the importance of ADR optimization and amenity investment.

Average monthly revenue by property size in Morganton

Monthly revenue diverges significantly by size: 1-bedroom and 2-bedroom units generate $1,943–$2,057 per month, while 5-bedroom properties earn $5,028 and the 6+ bedroom tier averages a striking $23,813. The 4-bedroom segment at $4,020/month offers strong absolute revenue with far more available inventory to acquire than the largest sizes.

Average annual revenue by property size in Morganton

Annual revenue ranges from $23,320 for 1-bedroom units to $60,343 for 5-bedrooms, with 6+ bedroom properties reaching $285,765—though only 6 such listings exist. For investors balancing acquisition cost against income, 4-bedroom cabins earning $48,250 annually represent a solid middle ground with proven demand.

Most common amenities for Airbnb listings in Morganton

Kitchen (99%), parking (96%), and washer/dryer (95%) are near-universal, reflecting the self-service cabin experience guests expect in Morganton. Hot tubs appear in 82% of listings and BBQ grills in 91%, making these essentially table-stakes amenities rather than differentiators—investors who lack them risk falling behind, while features like lake access (14%) or waterfront location (17%) could provide a genuine competitive edge.

Understanding Morganton's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Morganton's ROI Score of 54 out of 100 places it in the Competitive Opportunity band, where demand and investor interest are healthy but returns are not automatic. The score reflects an average revenue-to-price ratio and average supply/demand balance, tempered by below-average occupancy stability—meaning seasonal dips require careful cash-flow planning. Pairing this data with local regulatory research and targeting higher-performing property sizes will help investors identify deals that can outperform the market's overall profile.

Short-Term Rental Regulations in Morganton

Understanding local STR regulations is essential before investing in Morganton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Morganton and the surrounding Fannin County area of Georgia should verify whether a local permit, business license, or registration is required before listing a property. Regulations can vary at both the county and municipal level, so confirming directly with local planning or code enforcement offices is strongly recommended.

Key Restrictions

Common STR restrictions in Georgia mountain communities may include occupancy caps tied to bedroom count, noise ordinances, parking requirements, and minimum-stay rules during certain seasons. HOA or community covenants can impose additional limitations—investors should review deed restrictions before purchasing.

Tax Obligations

Georgia levies a state sales tax and many counties collect a local hotel/motel excise tax on short-term accommodations; Fannin County is no exception. Platforms like Airbnb often remit a portion of these taxes on behalf of hosts, but owners should confirm that all applicable state and local obligations are being met.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Morganton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Morganton's summer and fall peaks should continue to anchor host revenues, with July and October historically delivering the strongest monthly earnings. ADR may edge up modestly in the 1–3% range as hosts invest in amenities like hot tubs and outdoor living spaces that guests clearly expect. Occupancy could remain in the mid-to-upper 20% range market-wide, though well-positioned 4- and 5-bedroom properties are likely to outperform. Investors should plan for softer winter months—January and February dip below $2,100—and budget accordingly for year-round carrying costs."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Morganton, GA

What is the average Airbnb occupancy rate in Morganton?

The average occupancy rate for Airbnb listings in Morganton is currently 27%, which trails the Georgia state average of 32%. Occupancy varies by property size, with 1-bedroom and 4-bedroom units performing strongest at 30%, while 3-bedroom cabins average around 24%. Seasonal demand swings—especially between the summer/fall peaks and the quieter winter months—are a key driver of this metric.

How much do Airbnb hosts make in Morganton?

Based on trailing 12-month booking data, the average Airbnb host in Morganton earns approximately $2,986 per month or $35,842 per year. Earnings vary significantly by property size: 1-bedroom units average about $23,320 annually, while 5-bedroom properties bring in roughly $60,343. The highest-performing tier is 6+ bedrooms, which averages $285,765 annually, though only 6 listings fall into that category.

Is Morganton a good market for Airbnb investment?

Morganton carries a Rabbu ROI Score of 54 out of 100, placing it in the 'Competitive Opportunity' category. The market offers solid nightly rates ($269 ADR) and strong revenue potential for larger properties, but below-average occupancy stability means investors need to source deals carefully and plan for seasonal income variation. Targeting well-appointed cabins in the 4–5 bedroom range with in-demand amenities like hot tubs can help investors outperform the market average.

What is the average daily rate (ADR) for Airbnb in Morganton?

The average daily rate in Morganton is $269, slightly below the Georgia state average of $299. ADR scales meaningfully with property size—1-bedroom units average $151, 3-bedrooms come in at $249, and 5-bedroom properties reach $336 per night. The 6+ bedroom tier commands a premium ADR of $1,284, reflecting the scarcity and appeal of large group-friendly cabins in the area.

Are short-term rentals legal in Morganton?

Short-term rentals do operate in Morganton, GA, with 222 active Airbnb listings currently on the market. However, local permit requirements, zoning rules, and tax obligations can apply at both the county and municipal level. Prospective investors should verify current regulations with Fannin County and any applicable local authorities before purchasing or listing a property.

When is peak season for Airbnb in Morganton?

Peak season in Morganton centers on July, when average monthly revenue hits $4,793—more than double the winter low. October is the second-strongest month at $3,629, driven by fall foliage tourism. The softest months are January and February, which average around $2,030 and $2,008 respectively. March, June, August, and November form a solid mid-tier, each generating roughly $3,100–$3,260.

How many Airbnbs are there in Morganton?

As of April 2026, there are 222 active Airbnb listings in Morganton. The supply is dominated by 3-bedroom properties (91 listings), followed by 2-bedrooms (47) and 4-bedrooms (46). Only 14 listings have 5 bedrooms and just 6 have 6 or more bedrooms, which may represent an opportunity for investors targeting the higher-capacity segment.

How is Airbnb revenue calculated in Morganton?

The annual and monthly revenue figures shown for Morganton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy, ADR, and RevPAN trends across bedroom configurations
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, zoning rules, and tax requirements may change; investors should verify current rules with municipal and county authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.