Morrison, CO Airbnb Market Data, Statistics, and Occupancy Rates

Morrison Short-Term Rental Market Overview

Morrison, CO is a small but distinctive market nestled in the foothills west of Denver, drawing visitors year-round to Red Rocks Amphitheatre and the surrounding mountain scenery. With just 27 active Airbnb listings and an average annual revenue of $54,062, the market offers a compact supply landscape where well-positioned properties can capture meaningful demand — though average home values near $1.24 million mean investors need to be strategic about deal selection. Occupancy stability rates above average for the area, but the revenue-to-price ratio sits below average, underscoring the importance of finding the right entry point.

Key Market Statistics

According to Rabbu market data, the Morrison short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Morrison

Morrison's proximity to Red Rocks Amphitheatre and Denver's metro area creates consistent leisure demand in a market with limited supply, though elevated home prices require careful underwriting.

Expert Market Assessment

"Morrison represents a competitive opportunity where strong demand drivers — particularly event tourism and mountain proximity — are tempered by high entry costs. The ROI score of 54 out of 100 reflects a market that rewards selective investors rather than broad buy-and-hold strategies. Seasonality is a defining characteristic: July revenue of $7,017 is nearly three times the February low of $2,364, meaning cash reserves for off-peak months are essential. Investors who can secure properties below the $1.24 million average or offer standout amenities like hot tubs and outdoor spaces will be best positioned to generate attractive returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Morrison

Average revenue by month in Morrison

Morrison shows strong seasonality, with July ($7,017) and August ($6,751) delivering peak revenue roughly three times higher than the winter low in February ($2,364). Investors should plan for a pronounced summer surge driven by event and outdoor tourism, with a gradual ramp-up starting in March and tapering after September.

Active Airbnb listings by property size in Morrison

Supply is split almost evenly between 1-bedroom units (9 listings) and 3-bedroom properties (8 listings), with no data on 2-bedroom, 4-bedroom, or larger configurations. This narrow supply distribution could signal opportunity for investors willing to offer mid-range or larger properties that fill gaps in the current inventory.

Average daily rate (ADR) by property size in Morrison

ADR scales sharply with size — 3-bedroom properties command $393 per night, more than double the $163 rate for 1-bedroom units. The premium reflects the scarcity of larger accommodations in this small market and the willingness of groups and families to pay significantly more for added space.

Average RevPAN by property size in Morrison

Interestingly, 1-bedroom listings deliver a higher RevPAN of $90 compared to $79 for 3-bedroom properties, driven by their substantially higher occupancy rates. This suggests that while 3-bedrooms earn more per booked night, 1-bedrooms generate more consistent revenue per available night after accounting for vacancy.

Average occupancy rates by property size in Morrison

One-bedroom listings achieve a robust 56% occupancy rate, while 3-bedroom properties sit at just 20%, indicating that smaller units attract far more consistent bookings. Investors targeting 3-bedroom properties should be prepared for lower occupancy and may need to compensate with premium pricing and strong seasonal marketing.

Average monthly revenue by property size in Morrison

Three-bedroom properties earn $4,288 per month on average versus $1,929 for 1-bedroom units, reflecting the impact of their significantly higher nightly rates despite lower occupancy. The roughly 2.2x revenue advantage of larger properties makes them the primary revenue drivers in this market.

Average annual revenue by property size in Morrison

At $51,465 annually, 3-bedroom properties generate more than twice the $23,157 earned by 1-bedroom listings, making them the stronger gross revenue play. However, given the higher acquisition and maintenance costs of larger properties, investors should carefully model net returns rather than relying solely on top-line revenue.

Most common amenities for Airbnb listings in Morrison

Kitchens (96%), parking (93%), and patios or balconies (82%) are near-universal in Morrison's listings, reflecting guest expectations for self-sufficient mountain stays. Outdoor-oriented amenities like BBQ grills (74%), outdoor furniture (74%), and backyards (67%) are also prevalent, while hot tubs at 37% represent a potential differentiator for listings that include them.

Understanding Morrison's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Morrison's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand drivers but requires selective deal sourcing to achieve strong returns. Above-average marks for occupancy stability and supply/demand balance are encouraging, while below-average scores on revenue-to-price ratio and market growth trend reflect the challenge of high home values relative to rental income. Investors should pair this data with thorough local regulatory research and conservative underwriting to identify properties where the numbers work.

Short-Term Rental Regulations in Morrison

Understanding local STR regulations is essential before investing in Morrison. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Morrison, CO may be required to obtain a permit or register their property with the town or Jefferson County. Investors should verify current requirements directly with the Town of Morrison and the State of Colorado before listing.

Key Restrictions

Common STR restrictions in Colorado communities include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules and any local permit caps could also apply, so it's important to review governing documents and municipal codes specific to your property.

Tax Obligations

Colorado requires collection of state sales tax and applicable local lodging or accommodation taxes on short-term rentals. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with the Colorado Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Morrison can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Morrison's pronounced summer seasonality — with peak revenues from June through August — suggests continued strong performance during concert and outdoor recreation season at Red Rocks. Occupancy stability scoring above average indicates relatively predictable demand patterns, though investors should anticipate softer months in January and February where revenue dips to the $2,300–$2,700 range. ADR may see modest increases of 1–3% as supply grows cautiously (listings grew 165% year-over-year), but the small market size means new entrants could shift dynamics quickly. Investors are advised to model conservatively and account for significant seasonal swings."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Morrison, CO

What is the average Airbnb occupancy rate in Morrison?

The average Airbnb occupancy rate in Morrison is currently 35%, which sits below the Colorado state average of 45%. However, occupancy varies significantly by property size — 1-bedroom listings average 56% occupancy, while 3-bedroom properties average around 20%. The market's above-average occupancy stability suggests demand is relatively consistent, though seasonal swings between summer peaks and winter lows are notable.

How much do Airbnb hosts make in Morrison?

Airbnb hosts in Morrison earn an average of $4,505 per month, or approximately $54,062 per year, based on trailing 12-month booking data. Revenue varies widely by property size: 1-bedroom listings average about $23,157 annually, while 3-bedroom properties bring in roughly $51,465 per year. Summer months are the strongest performers, with July averaging $7,017 in monthly revenue.

Is Morrison a good market for Airbnb investment?

Morrison earns a Rabbu ROI Score of 54 out of 100, categorized as a 'Competitive Opportunity.' The market benefits from above-average occupancy stability and a favorable supply/demand balance with only 27 active listings. However, the revenue-to-price ratio is below average given home values averaging $1,236,796, meaning investors need to be strategic about acquisition price and property positioning to achieve strong returns.

What is the average daily rate (ADR) for Airbnb in Morrison?

The average daily rate for Airbnb listings in Morrison is $288, which is well below the Colorado state average of $529. ADR varies considerably by size — 1-bedroom units average $163 per night, while 3-bedroom properties command $393 per night. The relatively lower ADR compared to statewide figures reflects Morrison's smaller-town positioning, though the intimate mountain setting still supports healthy nightly rates.

Are short-term rentals legal in Morrison?

Short-term rentals are currently operating in Morrison, CO, with 27 active Airbnb listings in the market. However, local regulations, permit requirements, and any applicable restrictions can change. Investors should verify the current legal status of STRs by checking directly with the Town of Morrison and Jefferson County before purchasing or listing a property.

When is peak season for Airbnb in Morrison?

Peak season in Morrison runs from June through August, coinciding with the Red Rocks concert season and warm-weather outdoor activities. July is the strongest month with average revenue of $7,017, followed closely by August at $6,751 and June at $6,140. The off-peak period spans January and February, when monthly revenue drops to the $2,300–$2,700 range.

How many Airbnbs are there in Morrison?

Morrison currently has 27 active Airbnb listings as of April 2026. The market has seen significant growth, with a 165% year-over-year increase in active listings. Supply is concentrated in two property sizes: 1-bedroom units (9 listings) and 3-bedroom properties (8 listings), with limited representation of other configurations.

How is Airbnb revenue calculated in Morrison?

The annual and monthly revenue figures for Morrison are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than relying on forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Morrison, CO market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Supply distribution and popular amenity data across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and permit requirements may change; always verify with municipal authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.