Mount Jackson, VA Airbnb Market Data, Statistics, and Occupancy Rates

Mount Jackson Short-Term Rental Market Overview

Mount Jackson, VA sits in the scenic Shenandoah Valley and draws visitors year-round with its proximity to outdoor recreation, fall foliage, and small-town charm. With an ROI score of 64 out of 100 and average annual revenue of $29,442 across 71 active listings, the market presents an attractive entry point for STR investors looking beyond saturated metro areas. An average daily rate of $247 — below the $339 Virginia state average — paired with occupancy that matches the statewide norm at 35%, suggests room for well-positioned properties to outperform.

Key Market Statistics

According to Rabbu market data, the Mount Jackson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Mount Jackson

Mount Jackson's combination of healthy revenue-to-price ratios, strong seasonal demand, and above-average market growth makes it an appealing option for investors seeking Shenandoah Valley exposure at a relatively accessible price point.

Expert Market Assessment

"Mount Jackson presents a moderately attractive opportunity for STR investors. Revenue peaks sharply in the fall — October leads at $3,461 per month — with a secondary summer surge in July and August, while the softer months of January through March dip below $1,900. This pronounced seasonality means cash-flow planning is essential, but the overall revenue envelope is solid for a small-town Virginia market. Investors who target four-bedroom properties and capitalize on peak-season pricing stand to capture the strongest returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mount Jackson

Average revenue by month in Mount Jackson

Mount Jackson shows strong seasonality, with October leading at $3,461 and August close behind at $3,353, while March marks the low point at just $1,674 — a spread of over $1,780 between peak and trough. Investors should budget for leaner winter months and consider dynamic pricing to maximize the lucrative July–November window.

Active Airbnb listings by property size in Mount Jackson

Three-bedroom properties dominate supply with 26 of the market's 71 listings, followed by four-bedrooms at 18 units. One-bedroom listings are the scarcest at just 10, which — combined with their 55% occupancy rate — may signal an underserved niche worth exploring for investors seeking steadier bookings.

Average daily rate (ADR) by property size in Mount Jackson

ADR climbs steadily from $132 for one-bedroom units to $307 for four-bedrooms, with each additional bedroom adding roughly $55–$60 to the nightly rate. The four-bedroom tier commands the clearest pricing premium, making it the most attractive size for investors focused on maximizing per-night revenue.

Average RevPAN by property size in Mount Jackson

Four-bedroom properties lead RevPAN at $96 per available night, edging out three-bedrooms at $81, while one- and two-bedroom units cluster tightly at $72 and $71 respectively. Despite lower occupancy, the significantly higher ADR of larger properties more than compensates, delivering the strongest revenue per available night.

Average occupancy rates by property size in Mount Jackson

One-bedroom units stand out with 55% occupancy — well above the market average — while two-, three-, and four-bedroom properties settle into a tighter 31–35% range. For investors prioritizing cash-flow consistency over top-line revenue, smaller units offer notably steadier booking volumes.

Average monthly revenue by property size in Mount Jackson

Four-bedroom properties top the monthly revenue chart at $3,559, generating over twice the $1,664 earned by one-bedroom listings. Three-bedroom and two-bedroom units perform similarly at $2,303 and $2,282 per month, suggesting the real revenue jump happens when stepping up to four bedrooms.

Average annual revenue by property size in Mount Jackson

Annual revenue ranges from $19,974 for one-bedroom listings to $42,708 for four-bedroom properties, with the latter offering the strongest return potential for investors comfortable with higher acquisition costs. The gap between two- and three-bedroom revenue is narrow ($27,390 vs. $27,644), so investors in that range may want to weigh purchase price more heavily than bedroom count.

Most common amenities for Airbnb listings in Mount Jackson

Kitchens and parking are near-universal at 97%, reflecting the rural, drive-to nature of the Shenandoah Valley market, while self check-in (92%) and patio or balcony access (83%) round out the top tier. Notably, 65% of listings are pet-friendly and 35% feature hot tubs — amenities that can serve as meaningful differentiators in a market where outdoor-oriented guests expect a comfortable home base.

Understanding Mount Jackson's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Mount Jackson's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability alongside above-average market growth. The supply/demand balance scores below average — a signal that the rapid influx of new listings could put pressure on occupancy if demand doesn't keep pace. Investors should pair these data points with thorough local regulatory research and focus on properties that can differentiate through size, amenities, or location to stay ahead of growing competition.

Short-Term Rental Regulations in Mount Jackson

Understanding local STR regulations is essential before investing in Mount Jackson. Here's the current regulatory landscape:

Permit Requirements

Investors considering a short-term rental in Mount Jackson, Virginia should verify whether a local business license, zoning approval, or STR-specific permit is required through the Town of Mount Jackson and Shenandoah County offices. Virginia does not impose a statewide STR registration mandate, so requirements vary by locality and should be confirmed before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, minimum-stay requirements, noise and nuisance ordinances, and parking capacity rules. Investors in HOA-governed communities should also review covenants, as many associations impose their own restrictions or outright bans on short-term rentals.

Tax Obligations

Virginia requires the collection of state sales tax and a transient occupancy tax on short-term stays, with rates varying by locality. Many booking platforms remit these taxes automatically on behalf of hosts, but operators should confirm which taxes are covered and whether any local surcharges require separate filing.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mount Jackson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Mount Jackson's above-average market growth trend suggests continued momentum in traveler demand, though the supply/demand balance warrants monitoring given 263% year-over-year listing growth. Seasonal data indicates strong summer and fall peaks — July through October averaging $2,900+ per month — so investors who optimize pricing for these windows could see ADR increases in the range of 3–5%. Occupancy is estimated to hold around 33–37% market-wide, with individual properties that offer sought-after amenities like hot tubs and pet-friendliness likely outperforming that range."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mount Jackson, VA

What is the average Airbnb occupancy rate in Mount Jackson?

The average occupancy rate for Airbnb listings in Mount Jackson is currently 35%, which is right in line with the 34% Virginia state average. Occupancy varies significantly by property size — one-bedroom units lead at 55%, while larger three- and four-bedroom homes hover around 31–32%. This suggests smaller properties stay booked more consistently, though larger homes compensate with higher nightly rates and stronger overall revenue.

How much do Airbnb hosts make in Mount Jackson?

On average, Airbnb hosts in Mount Jackson earn approximately $2,453 per month or $29,442 per year based on trailing 12-month performance data. Earnings vary considerably by property size: one-bedroom listings average $19,974 annually, while four-bedroom properties bring in roughly $42,708 per year. Seasonal fluctuations also play a role, with October being the highest-earning month at $3,461 and March the softest at $1,674.

Is Mount Jackson a good market for Airbnb investment?

Mount Jackson earns a Rabbu ROI Score of 64 out of 100, placing it in the "Attractive Opportunity" tier. The market benefits from above-average growth trends and a reasonable revenue-to-price ratio given average home values of $469,754. However, rapid supply growth (263% year-over-year increase in listings) means competition is intensifying, so investors should focus on differentiated properties with in-demand amenities like hot tubs, pet-friendliness, and outdoor living spaces to stay competitive.

What is the average daily rate (ADR) for Airbnb in Mount Jackson?

The average daily rate in Mount Jackson is $247, which sits below the Virginia state average of $339. ADR scales with property size: one-bedroom units average $132 per night, two-bedrooms come in at $201, three-bedrooms at $252, and four-bedroom properties command $307 per night. This pricing reflects the rural Shenandoah Valley setting while still offering solid per-night income, especially for larger properties.

Are short-term rentals legal in Mount Jackson?

Short-term rentals are generally permitted in Mount Jackson, VA, though operators should verify any local licensing, zoning, or permit requirements with the Town of Mount Jackson and Shenandoah County. Virginia does not have a blanket statewide ban on STRs, but localities can impose their own rules. It's always wise to confirm current regulations and any HOA restrictions before purchasing an investment property.

When is peak season for Airbnb in Mount Jackson?

Peak season in Mount Jackson runs from July through October, driven by summer getaways and spectacular fall foliage in the Shenandoah Valley. October is the single highest-revenue month at $3,461 on average, followed closely by August at $3,353 and July at $3,282. The off-peak months of January through March see revenue dip to the $1,674–$1,818 range, making dynamic pricing essential for maintaining cash flow year-round.

How many Airbnbs are there in Mount Jackson?

As of April 2026, there are 71 active Airbnb listings in Mount Jackson. Three-bedroom properties make up the largest share of supply with 26 listings, followed by four-bedrooms (18), two-bedrooms (13), and one-bedrooms (10). The market has seen significant growth with a 263% year-over-year increase in active listings, reflecting rising investor interest in the area.

How is Airbnb revenue calculated in Mount Jackson?

The annual and monthly revenue figures shown for Mount Jackson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value data from Zillow Home Value Index (ZHVI) for revenue-to-price analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax requirements may change; investors should verify current rules with Mount Jackson and Shenandoah County authorities before purchasing. Individual property results will vary based on location within the market, property condition, pricing strategy, and guest experience quality.