Mount Juliet, TN Airbnb Market Data, Statistics, and Occupancy Rates

Mount Juliet Short-Term Rental Market Overview

Mount Juliet, TN sits just east of Nashville and benefits from spillover demand driven by the broader Music City tourism economy. With 47 active Airbnb listings and an average annual revenue of $32,174, this compact market offers investors a smaller-scale entry point near one of the South's hottest metros. The average daily rate of $181 falls well below the Tennessee state average of $309, which keeps nightly pricing accessible to a wide range of travelers. A year-over-year listing growth of 118% signals rapidly increasing investor interest, though the market remains relatively uncrowded.

Key Market Statistics

According to Rabbu market data, the Mount Juliet short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Mount Juliet

Investors are drawn to Mount Juliet for its affordable entry relative to Nashville proper, growing traveler demand, and the opportunity to capture returns in a market that's still early in its STR lifecycle.

Expert Market Assessment

"Mount Juliet presents an attractive but measured opportunity for STR investors. The market scores 57 out of 100 on Rabbu's ROI scale, reflecting average marks across revenue-to-price ratio, occupancy stability, growth trends, and supply/demand balance—none exceptionally strong, but none weak either. Seasonality is pronounced: October leads all months at $3,670 in average revenue, while January bottoms out near $1,166, creating a roughly 3:1 spread between peak and trough. Investors who can sustain cash flow through the quieter winter months and capitalize on the strong May-through-October corridor will find this suburban Nashville market worth serious consideration."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mount Juliet

Average revenue by month in Mount Juliet

Revenue in Mount Juliet peaks in October at $3,670 and bottoms out in January at just $1,166, a spread of more than 3x that underscores strong seasonality. The May-through-October stretch consistently delivers $2,900–$3,700 per month, making this corridor the primary revenue engine for hosts in the market.

Active Airbnb listings by property size in Mount Juliet

One-bedroom units dominate supply with 16 of the 47 active listings, while 4-bedroom properties are the scarcest at only 5 listings. The limited supply of larger homes—particularly 4-bedrooms—could represent an underserved niche given their significantly higher revenue potential.

Average daily rate (ADR) by property size in Mount Juliet

ADR scales steadily from $110 for 1-bedroom listings up to $210 for 4-bedroom properties, nearly doubling across the range. The jump from 2-bedrooms ($165) to 3-bedrooms ($186) is relatively modest, suggesting that 2-bedroom units may offer a favorable rate-to-cost balance for investors looking to maximize margins.

Average RevPAN by property size in Mount Juliet

Two-bedroom listings deliver the strongest RevPAN at $57 per available night, outperforming both smaller and larger configurations. Four-bedroom units, despite their higher ADR, generate only $31 in RevPAN due to a low 15% occupancy rate—an important consideration for investors weighing nightly rate against fill rate.

Average occupancy rates by property size in Mount Juliet

Two-bedroom properties lead in occupancy at 34%, meaningfully ahead of 1-bedrooms (27%), 3-bedrooms (25%), and 4-bedrooms (15%). The steep drop-off for 4-bedroom units suggests that while larger homes command premium nightly rates, filling them consistently in a suburban market like Mount Juliet remains a challenge.

Average monthly revenue by property size in Mount Juliet

Monthly revenue climbs with property size, from $1,660 for 1-bedroom units to $3,904 for 4-bedrooms. However, the revenue gap narrows on a per-available-night basis, so investors should weigh the higher carrying costs of larger properties against the incremental monthly income they generate.

Average annual revenue by property size in Mount Juliet

Four-bedroom properties top annual revenue at $46,853, more than double the $19,923 earned by 1-bedroom listings. Three-bedroom units represent a strong middle ground at $40,878 annually, offering substantial income potential without the occupancy challenges associated with the largest homes.

Most common amenities for Airbnb listings in Mount Juliet

Parking (100%) and self check-in (98%) are virtually universal among Mount Juliet listings, reflecting guest expectations for a suburban, car-dependent market. Outdoor-oriented amenities like backyards (81%), outdoor furniture (75%), and BBQ grills (68%) dominate the mid-tier, while differentiators such as lake access (23%), waterfront location (19%), and hot tubs (13%) are far less common—offering competitive advantages for properties that include them.

Understanding Mount Juliet's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Mount Juliet's ROI Score of 57 out of 100 places it in the 'Attractive Opportunity' band, reflecting average performance across all four calculation factors—revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. No single factor stands out as a weakness, but none delivers an outsized advantage either, suggesting steady rather than spectacular returns. Investors should pair this data with on-the-ground regulatory research and a careful property-level underwriting to confirm whether a specific listing can outperform the market average.

Short-Term Rental Regulations in Mount Juliet

Understanding local STR regulations is essential before investing in Mount Juliet. Here's the current regulatory landscape:

Permit Requirements

Mount Juliet, Tennessee may require short-term rental operators to obtain a permit or register with the city before listing a property. Investors should verify current requirements directly with Mount Juliet's planning or codes department and check for any state-level obligations in Tennessee.

Key Restrictions

Common restrictions in Tennessee municipalities can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and parking regulations, and caps on the number of permits issued in certain zones. HOA covenants in suburban communities like Mount Juliet may impose additional limitations, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Short-term rental operators in Tennessee are typically subject to state and local sales tax as well as occupancy or tourism taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but owners should confirm their filing obligations with the Tennessee Department of Revenue and Wilson County tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mount Juliet can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Mount Juliet's proximity to Nashville should continue drawing leisure visitors and remote workers looking for suburban alternatives. Monthly revenue data suggests strong seasonal peaks in the $3,000–$3,700 range from May through October, with softer winter months around $1,200–$1,400. ADR may see modest increases of 1–3% as supply matures and operators refine pricing strategies. Occupancy currently sits at 26%—slightly below the 29% state average—so there's room for well-managed properties to outperform the market by targeting midweek bookings and optimizing listing quality."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mount Juliet, TN

What is the average Airbnb occupancy rate in Mount Juliet?

The average occupancy rate for Airbnb listings in Mount Juliet is currently 26%, which trails the Tennessee state average of 29% slightly. Occupancy varies by property size, with 2-bedroom units performing best at 34%, while 4-bedroom properties average just 15%. Well-optimized listings with competitive pricing and strong amenities can typically outperform these averages.

How much do Airbnb hosts make in Mount Juliet?

Airbnb hosts in Mount Juliet earn an average of $2,681 per month, which translates to roughly $32,174 annually based on trailing 12-month performance. Revenue varies significantly by property size—1-bedroom units average around $19,923 per year, while 4-bedroom properties can bring in approximately $46,853. Seasonal swings also play a role, with peak months like October generating around $3,670 and January dipping to about $1,166.

Is Mount Juliet a good market for Airbnb investment?

Mount Juliet earns a Rabbu ROI Score of 57 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from Nashville proximity, a manageable supply of just 47 active listings, and strong summer-through-fall demand. However, winter occupancy softens considerably, and the current 26% average occupancy rate means returns depend heavily on effective pricing and property management. Investors who can weather seasonal dips and differentiate their listing should find this market worth exploring.

What is the average daily rate (ADR) for Airbnb in Mount Juliet?

The average daily rate in Mount Juliet is $181, well below the Tennessee state average of $309. ADR scales with property size: 1-bedroom listings average $110 per night, 2-bedrooms hit $165, 3-bedrooms reach $186, and 4-bedroom properties command around $210. This pricing structure makes Mount Juliet accessible to budget-conscious travelers while still offering hosts meaningful nightly revenue on larger properties.

Are short-term rentals legal in Mount Juliet?

Short-term rentals operate in Mount Juliet, but specific permit, zoning, and registration requirements may apply. Tennessee allows municipalities to set their own STR regulations, so investors should consult Mount Juliet's city government and review any applicable HOA restrictions before purchasing a property for short-term rental use. State and local tax obligations also apply.

When is peak season for Airbnb in Mount Juliet?

Peak season in Mount Juliet runs roughly from May through October, with the strongest month being October at $3,670 in average revenue—likely boosted by fall tourism and Nashville-area events. June through August also perform well, averaging $3,064 to $3,288 monthly. The off-season runs from November through February, with January being the slowest month at approximately $1,166 in revenue.

How many Airbnbs are there in Mount Juliet?

Mount Juliet currently has 47 active Airbnb listings. The supply is dominated by 1-bedroom properties (16 listings), followed by 3-bedrooms (10), 2-bedrooms (7), and 4-bedrooms (5). The relatively small total means less direct competition for hosts, though the 118% year-over-year growth in listings indicates the market is expanding quickly.

How is Airbnb revenue calculated in Mount Juliet?

The annual and monthly revenue figures shown for Mount Juliet are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue averages based on trailing 12-month booking data
• Property value estimates sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions may shift. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.