Mount Pleasant, MI Airbnb Market Data, Statistics, and Occupancy Rates

Mount Pleasant Short-Term Rental Market Overview

Mount Pleasant, MI is a compact short-term rental market with just 23 active Airbnb listings, offering an average annual revenue of $23,488 per property. The market's ADR of $159 comes in well below Michigan's $350 state average, while occupancy sits at 30% compared to the 42% statewide benchmark. Despite these softer headline numbers, the small supply base and the city's role as a college town anchored by Central Michigan University create niche demand pockets — particularly around university events, graduation weekends, and summer tourism — that can reward well-positioned hosts.

Key Market Statistics

According to Rabbu market data, the Mount Pleasant short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Mount Pleasant

Investors are drawn to Mount Pleasant for its low competition, affordable entry points, and recurring demand tied to Central Michigan University and seasonal visitors.

Expert Market Assessment

"Mount Pleasant presents a modest opportunity best suited for investors comfortable with pronounced seasonality and a niche demand profile. July revenue peaks at $3,651 before dropping sharply to a February trough of $668, creating a wide performance swing that requires careful cash-flow planning. The limited supply of 23 listings and the university's built-in visitor base offer a buffer against saturation, but the 30% occupancy rate — 12 points below Michigan's average — signals that consistent bookings require active management and competitive pricing. Investors with lower acquisition costs and a willingness to optimize around event-driven weekends stand to benefit most."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mount Pleasant

Average revenue by month in Mount Pleasant

Mount Pleasant shows sharp seasonality, with July delivering the highest average revenue at $3,651 — more than five times the February low of $668. A secondary autumn uptick in October ($2,275) and November ($2,109) adds another earning window, but investors should budget for lean winter months when revenue can dip below $1,000.

Active Airbnb listings by property size in Mount Pleasant

One-bedroom listings dominate supply with 10 of 23 total properties, followed by 8 two-bedroom and just 5 three-bedroom homes. The limited number of larger properties could represent an opportunity, given that 3-bedroom units lead in both RevPAN and annual revenue.

Average daily rate (ADR) by property size in Mount Pleasant

ADR increases gradually with size, from $152 for 1-bedrooms to $179 for 3-bedrooms — a modest 18% premium. The relatively flat rate curve suggests that larger properties capture most of their revenue advantage through higher occupancy and more bookable nights rather than dramatically higher nightly pricing.

Average RevPAN by property size in Mount Pleasant

Three-bedroom properties lead with a RevPAN of $58, outperforming both 1-bedrooms ($50) and 2-bedrooms ($36) by a meaningful margin. The 2-bedroom category notably underperforms, suggesting those units may face stiffer competition or weaker demand relative to their pricing.

Average occupancy rates by property size in Mount Pleasant

One-bedroom and 3-bedroom properties share the highest occupancy at 33%, while 2-bedroom listings lag significantly at 23%. This 10-point gap indicates that 2-bedroom units may be oversupplied relative to demand or priced less competitively for their category.

Average monthly revenue by property size in Mount Pleasant

Three-bedroom properties edge out as the top monthly earners at $2,429, closely followed by 2-bedrooms at $2,375, while 1-bedroom units trail at $1,275. The near-parity between 2- and 3-bedroom monthly revenue, despite the 2-bedroom's much lower occupancy, highlights the impact of higher nightly rates on the larger category.

Average annual revenue by property size in Mount Pleasant

Annual revenue climbs with size, from $15,308 for 1-bedrooms to $29,150 for 3-bedroom properties — nearly double the smallest units. Investors targeting the strongest gross revenue should focus on 3-bedroom homes, which generate the highest annual returns while maintaining occupancy on par with 1-bedroom listings.

Most common amenities for Airbnb listings in Mount Pleasant

Parking is universal across Mount Pleasant listings at 100%, reflecting the car-dependent nature of this Michigan market. Kitchen access (78%), self check-in (74%), and laundry amenities (57–61%) round out the top features, signaling that guests expect home-like convenience — investors lacking these basics risk falling behind even in a small market.

Short-Term Rental Regulations in Mount Pleasant

Understanding local STR regulations is essential before investing in Mount Pleasant. Here's the current regulatory landscape:

Permit Requirements

Operators in Mount Pleasant, Michigan may need to obtain a short-term rental permit or business registration before listing a property. Investors should verify current requirements directly with the City of Mount Pleasant and Isabella County, as local ordinances can change.

Key Restrictions

Common restrictions in Michigan college-town markets include occupancy limits, noise ordinances, parking requirements, and potential minimum-stay rules during certain periods. HOA or neighborhood covenants may impose additional limitations, so reviewing all applicable deed restrictions before purchasing is essential.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to the state's 6% use tax and may owe local lodging or excise taxes depending on municipal rules. Many booking platforms collect and remit state-level taxes automatically, but hosts should confirm whether any local obligations require separate filing.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mount Pleasant can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Mount Pleasant's STR performance is likely to remain seasonal and event-driven, with summer months and the fall university calendar continuing to generate the strongest bookings. Monthly revenue data suggests July and August could sustain averages in the $3,200–$3,650 range, while winter months like February may dip below $700. Investors should anticipate occupancy hovering around 28–33% market-wide, with potential for modest ADR gains of 2–4% if supply remains constrained. These estimates assume no significant regulatory changes or shifts in university enrollment patterns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mount Pleasant, MI

What is the average Airbnb occupancy rate in Mount Pleasant?

The average Airbnb occupancy rate in Mount Pleasant is currently 30%, which trails the Michigan state average of 42%. Occupancy varies by property size: 1-bedroom and 3-bedroom listings both average 33%, while 2-bedroom properties come in lower at 23%. Seasonal fluctuations play a significant role, with summer months and university event weekends typically driving higher fill rates.

How much do Airbnb hosts make in Mount Pleasant?

Airbnb hosts in Mount Pleasant earn an average of $1,957 per month and approximately $23,488 per year based on trailing 12-month booking data. Earnings vary considerably by property size — 1-bedroom listings average around $15,308 annually, while 3-bedroom properties bring in roughly $29,150. Revenue is highly seasonal, with July being the strongest month at $3,651 and February the weakest at $668.

Is Mount Pleasant a good market for Airbnb investment?

Mount Pleasant can work for investors who understand its niche dynamics. The market has very low competition with only 23 active listings, and demand is anchored by Central Michigan University events, graduation weekends, and summer visitors. However, occupancy at 30% and an ADR of $159 are both below state averages, so strong returns depend on keeping acquisition costs low, optimizing pricing around peak periods, and offering amenities that stand out in a small market.

What is the average daily rate (ADR) for Airbnb in Mount Pleasant?

The average daily rate for Airbnb listings in Mount Pleasant is $159, compared to Michigan's statewide average of $350. ADR scales modestly with property size: 1-bedroom units average $152, 2-bedrooms come in at $155, and 3-bedroom properties command $179. The relatively affordable nightly rates reflect the market's college-town positioning and rural Michigan location.

Are short-term rentals legal in Mount Pleasant?

Short-term rentals are generally permitted in Mount Pleasant, MI, though operators may need to secure local permits or business registrations. Regulations can vary and may include requirements around occupancy limits, parking, and noise. Investors should check directly with the City of Mount Pleasant and Isabella County for the most current rules before listing a property.

When is peak season for Airbnb in Mount Pleasant?

Peak season in Mount Pleasant runs through the summer months, with July ($3,651 average revenue) and August ($3,214) delivering the highest earnings. A secondary bump appears in October ($2,275) and November ($2,109), likely tied to the university's fall events and football season. February is the softest month at just $668 in average revenue, so investors should plan for significant seasonal variation.

How many Airbnbs are there in Mount Pleasant?

As of April 2026, there are 23 active Airbnb listings in Mount Pleasant. The supply breaks down to 10 one-bedroom properties, 8 two-bedroom listings, and 5 three-bedroom homes. This small inventory means new entrants face limited direct competition but should still differentiate their listing through amenities, pricing strategy, and guest experience.

How is Airbnb revenue calculated in Mount Pleasant?

The annual and monthly revenue figures for Mount Pleasant are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Mount Pleasant market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Data sourced from Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the date shown and may not capture recent market shifts. Local regulations, HOA rules, and tax obligations vary — investors should verify all requirements with local authorities before purchasing.