Mount Pleasant, SC Airbnb Market Data, Statistics, and Occupancy Rates

Mount Pleasant Short-Term Rental Market Overview

Mount Pleasant, SC presents an attractive short-term rental opportunity with a market-wide average annual revenue of $54,727 and occupancy running at 41%—three points above the South Carolina state average. With 265 active Airbnb listings and an ADR of $222, the market benefits from its proximity to Charleston and the Lowcountry's coastal appeal, drawing both leisure travelers and families seeking a quieter alternative to downtown. Property values averaging around $1.46 million mean investors should model returns carefully, but the strong summer seasonality and above-average occupancy stability provide a solid revenue foundation.

Key Market Statistics

According to Rabbu market data, the Mount Pleasant short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Mount Pleasant

Investors are drawn to Mount Pleasant for its coastal Lowcountry location, above-average occupancy stability, and access to the Charleston metro's year-round tourism draw.

Expert Market Assessment

"Mount Pleasant earns an ROI score of 60 out of 100, placing it in the "Attractive Opportunity" band—a market where healthy demand and revenue exist but property prices require careful underwriting. Seasonality is pronounced: July leads at $7,218 in average monthly revenue while January bottoms out near $1,951, a nearly 3.7× spread that investors must plan around. The above-average occupancy stability is a meaningful advantage, suggesting that listings here maintain bookings more consistently than many South Carolina peers. For investors who can acquire at the right price point and manage through quieter winter months, Mount Pleasant offers a compelling coastal market with genuine upside."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mount Pleasant

Average revenue by month in Mount Pleasant

Revenue in Mount Pleasant follows a clear coastal seasonality curve, peaking in July at $7,218 and dropping to a low of $1,951 in January—a nearly 3.7× swing. The strongest earning window runs from March through August, with all six months averaging above $5,500, giving investors a solid half-year of high performance to offset quieter winter months.

Active Airbnb listings by property size in Mount Pleasant

Three-bedroom properties dominate supply with 86 listings, followed closely by 2-bedrooms (66) and 1-bedrooms (60), while studios (8) and 4-bedrooms (40) are less represented. The relatively thin supply of 4-bedroom units could signal opportunity for investors, given that larger homes command significantly higher revenue.

Average daily rate (ADR) by property size in Mount Pleasant

ADR scales steadily with size, from $144 for 1-bedrooms up to $340 for 4-bedroom properties—a 136% premium. The jump from 2-bedrooms ($182) to 3-bedrooms ($244) represents the steepest single-step increase, suggesting that the third bedroom adds meaningful pricing power in this family-oriented market.

Average RevPAN by property size in Mount Pleasant

RevPAN climbs consistently from $36 for studios to $128 for 4-bedroom units, with 3-bedrooms delivering a strong $115 per available night. The gap between 3-bedroom and 4-bedroom RevPAN is modest ($13), but the 4-bedroom configuration still leads, reflecting both its premium ADR and reasonable occupancy.

Average occupancy rates by property size in Mount Pleasant

Three-bedroom properties achieve the highest occupancy at 47%, while studios lag at just 24%, suggesting limited demand for the smallest units in this market. Two-bedroom listings fill at 40% and 4-bedrooms at 38%, indicating that mid-to-large properties offer the most reliable booking volume for cash-flow planning.

Average monthly revenue by property size in Mount Pleasant

Monthly revenue rises sharply with property size, from $2,221 for studios to $7,319 for 4-bedroom listings—the latter earning more than three times what a studio generates. Three-bedroom units at $5,159 per month represent a strong middle ground, particularly given their higher occupancy rate.

Average annual revenue by property size in Mount Pleasant

Four-bedroom properties lead annual revenue at $87,832, significantly outpacing 3-bedrooms ($61,909) and smaller configurations. For investors focused on maximizing gross revenue in Mount Pleasant, larger properties clearly deliver the highest earning potential, though acquisition costs should be weighed carefully against these figures.

Most common amenities for Airbnb listings in Mount Pleasant

Parking (99%) and kitchen access (93%) are near-universal among Mount Pleasant listings, reflecting guest expectations for a drive-to coastal destination with extended-stay appeal. Outdoor amenities like patios (74%), backyards (66%), and BBQ grills (49%) are common differentiators, while pools (10%) and hot tubs (6%) remain rare enough to serve as competitive advantages.

Understanding Mount Pleasant's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Mount Pleasant's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where genuine revenue potential exists alongside elevated property prices. Occupancy stability scores above average—a meaningful positive for cash-flow predictability—while the revenue-to-price ratio and market growth trend both fall below average, signaling that returns depend heavily on smart acquisition pricing. Investors should pair this data with thorough local regulatory research and property-level underwriting to determine whether specific deals pencil out in this premium coastal market.

Short-Term Rental Regulations in Mount Pleasant

Understanding local STR regulations is essential before investing in Mount Pleasant. Here's the current regulatory landscape:

Permit Requirements

The Town of Mount Pleasant and the state of South Carolina may require short-term rental operators to obtain permits, business licenses, or register their properties before listing. Investors should verify current requirements directly with local planning and zoning authorities before purchasing or operating an STR.

Key Restrictions

Common restrictions in markets like Mount Pleasant can include occupancy limits, minimum-stay requirements, noise and parking regulations, and caps on the number of permits issued. HOA covenants in residential communities may impose additional limitations, so it's important to review any deed restrictions or community rules before committing to a property.

Tax Obligations

South Carolina imposes accommodations tax obligations on short-term rentals, and Mount Pleasant may levy additional local lodging or hospitality taxes. Many booking platforms collect and remit a portion of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mount Pleasant can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Mount Pleasant is likely to see continued seasonal demand concentrated between March and August, with peak monthly revenues potentially reaching the $6,400–$7,200 range based on trailing performance. Occupancy stability scores above average, suggesting consistent booking patterns even as listing supply has grown significantly (158% year-over-year). ADR may hold steady or see modest increases of 1–3% given the market's coastal premium, though the below-average growth trend factor warrants monitoring. Investors should plan for softer winter months—January revenues have historically dipped to roughly $1,951—and budget accordingly to maintain positive cash flow year-round."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mount Pleasant, SC

What is the average Airbnb occupancy rate in Mount Pleasant?

The average Airbnb occupancy rate in Mount Pleasant is currently 41%, which outperforms the South Carolina state average of 38%. Occupancy varies by property size—3-bedroom units lead at 47%, while studios sit lower at 24%. This above-average occupancy suggests steady demand from travelers visiting the Charleston and Lowcountry area.

How much do Airbnb hosts make in Mount Pleasant?

Airbnb hosts in Mount Pleasant earn an average of $4,560 per month and approximately $54,727 annually based on trailing 12-month booking data. Revenue scales significantly with property size: studios average around $26,660 per year, while 4-bedroom properties can bring in roughly $87,832. Peak months like July push monthly averages above $7,200, while winter months like January may see revenues closer to $1,951.

Is Mount Pleasant a good market for Airbnb investment?

Mount Pleasant earns an ROI score of 60 out of 100 from Rabbu, categorized as an "Attractive Opportunity." The market benefits from above-average occupancy stability and strong summer demand driven by its coastal Lowcountry location near Charleston. However, average home values of approximately $1,461,715 and a below-average revenue-to-price ratio mean investors need to carefully evaluate whether projected income supports their acquisition costs. Larger properties (3–4 bedrooms) tend to generate the strongest returns.

What is the average daily rate (ADR) for Airbnb in Mount Pleasant?

The average daily rate for Airbnb listings in Mount Pleasant is $222, which is below the South Carolina state average of $358. ADR increases with property size, ranging from $144 for 1-bedroom units up to $340 for 4-bedroom properties. This pricing reflects the market's positioning as a more residential, family-friendly alternative to nearby resort-heavy markets.

Are short-term rentals legal in Mount Pleasant?

Short-term rentals operate in Mount Pleasant, SC, but operators should verify that they comply with all local permitting, zoning, and licensing requirements. The Town of Mount Pleasant and South Carolina may have specific registration or permit processes, and HOA restrictions can also apply. We recommend consulting with local authorities and reviewing any community covenants before purchasing a property for STR use.

When is peak season for Airbnb in Mount Pleasant?

Peak season for Airbnb in Mount Pleasant runs from roughly March through August, with July being the highest-earning month at an average of $7,218 in revenue. June ($6,417) and May ($5,784) are also strong performers. The off-season spans November through February, with January typically the softest month at around $1,951. This seasonal pattern aligns with the area's coastal tourism cycle.

How many Airbnbs are there in Mount Pleasant?

As of April 2026, there are 265 active Airbnb listings in Mount Pleasant. The supply is spread across property sizes, with 3-bedroom units being the most common (86 listings), followed by 2-bedrooms (66) and 1-bedrooms (60). The market has seen significant growth, with active listings increasing 158% year-over-year.

How is Airbnb revenue calculated in Mount Pleasant?

The annual and monthly revenue figures for Mount Pleasant are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Mount Pleasant market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform investment decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the date noted; actual results may differ based on property-specific factors, management quality, and pricing strategy. Local regulations, tax requirements, and permitting rules may change; investors should independently verify all compliance obligations before purchasing or operating a short-term rental.