Mountain Home, AR Airbnb Market Data, Statistics, and Occupancy Rates

Mountain Home Short-Term Rental Market Overview

Mountain Home, AR presents an attractive short-term rental opportunity anchored by its proximity to popular Ozark lakes and outdoor recreation. With an average daily rate of $225 — well above the $192 Arkansas state average — and average annual revenue of $25,833 across 59 active listings, the market rewards hosts who can capture seasonal demand. The relatively small supply and favorable revenue-to-price dynamics make it worth a closer look, though below-average occupancy at 23% means success hinges on optimizing for peak months.

Key Market Statistics

According to Rabbu market data, the Mountain Home short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Mountain Home

Investors consider Mountain Home for its strong ADR relative to affordable property prices and its seasonal draw as a lake and outdoor recreation destination in the Ozarks.

Expert Market Assessment

"Mountain Home represents a moderate-to-attractive opportunity for STR investors who are comfortable with pronounced seasonality. July revenue averaging $4,659 dwarfs the winter lows of around $604 in January, so cash-flow planning needs to account for a wide swing. Three-bedroom properties stand out as the strongest performers, generating $32,859 annually with the highest occupancy (34%) and RevPAN ($70) of any size category. The 52% year-over-year listing growth is a flag worth watching — rising supply alongside below-average occupancy stability means well-managed, amenity-rich properties will increasingly separate winners from underperformers."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Mountain Home

Average revenue by month in Mountain Home

Mountain Home's revenue cycle is heavily seasonal, peaking in July at $4,659 and bottoming out in January at $604 — a roughly 7.7x spread. The June-through-August stretch accounts for the lion's share of annual income, so investors should budget for lean winter months and consider dynamic pricing strategies to maximize shoulder-season capture in March, May, and October.

Active Airbnb listings by property size in Mountain Home

Supply is fairly balanced across 1- to 3-bedroom properties (13, 16, and 17 listings respectively), while 4-bedroom homes are scarce at just 5 listings. The limited 4-bedroom inventory could signal either low demand for larger units or an underserved niche — though occupancy data suggests the former, so investors should exercise caution before targeting that segment.

Average daily rate (ADR) by property size in Mountain Home

ADR climbs steadily from $131 for 1-bedroom listings to $224 for 4-bedroom properties, though the jump from 3 bedrooms ($208) to 4 bedrooms ($224) is only about 8%. The 3-bedroom tier offers the most compelling rate-to-occupancy balance, as the modest ADR premium for adding a fourth bedroom doesn't compensate for dramatically lower occupancy.

Average RevPAN by property size in Mountain Home

Three-bedroom properties dominate RevPAN at $70 per available night, more than tripling the 1-bedroom figure of $21 and vastly outperforming 4-bedrooms at just $13. This makes mid-size homes the clear sweet spot for investors seeking the best revenue efficiency after accounting for occupancy patterns.

Average occupancy rates by property size in Mountain Home

Occupancy rates peak for 3-bedroom (34%) and 2-bedroom (31%) properties, while 1-bedrooms lag at 16% and 4-bedrooms are notably weak at only 6%. For cash-flow stability, 2- and 3-bedroom configurations are the most reliable choices, whereas larger properties face significant vacancy risk.

Average monthly revenue by property size in Mountain Home

Three-bedroom listings lead monthly revenue at $2,738, followed by 4-bedrooms at $2,012, 2-bedrooms at $1,857, and 1-bedrooms at $1,441. The gap between 3-bedroom and other sizes is substantial enough to make that configuration the default recommendation for new investors entering this market.

Average annual revenue by property size in Mountain Home

At $32,859 annually, 3-bedroom properties generate roughly 48% more revenue than 2-bedrooms ($22,292) and nearly 90% more than 1-bedrooms ($17,299). Four-bedroom units trail at $24,146 despite higher nightly rates, underscoring that occupancy — not ADR alone — drives total return potential in Mountain Home.

Most common amenities for Airbnb listings in Mountain Home

Kitchens (95%), parking (86%), and washer/dryer combos (83%) are near-universal expectations among Mountain Home guests, reflecting a market geared toward self-sufficient, drive-to vacation stays. Outdoor amenities like BBQ grills (70%), patios (56%), and backyards (49%) are strong differentiators, while waterfront access (24%) and lake access (14%) command premium positioning in a market built around lake recreation.

Understanding Mountain Home's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Mountain Home's ROI Score of 58 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an average revenue-to-price ratio that makes entry costs reasonable relative to earning potential. However, below-average marks for occupancy stability and supply/demand balance — combined with 52% year-over-year listing growth — suggest that the market is becoming more competitive and that only well-managed properties will consistently outperform. Investors should pair these metrics with thorough local regulatory research and focus on 3-bedroom configurations to maximize their probability of strong returns.

Short-Term Rental Regulations in Mountain Home

Understanding local STR regulations is essential before investing in Mountain Home. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Mountain Home, Arkansas may need to register with local authorities or obtain a business license before listing a property. Investors should verify current permit and registration requirements directly with the City of Mountain Home and Baxter County offices, as rules can change.

Key Restrictions

Common STR restrictions in Arkansas communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may also restrict or prohibit short-term rentals in certain subdivisions, so reviewing any applicable deed restrictions before purchasing is essential.

Tax Obligations

Arkansas imposes state and local sales taxes as well as tourism or lodging taxes on short-term rental income, and platforms like Airbnb often collect and remit a portion of these on behalf of hosts. Operators should confirm their specific obligations with the Arkansas Department of Finance and Administration and Baxter County tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mountain Home can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Mountain Home's STR market is likely to see continued summer-driven demand with July remaining the clear revenue leader. Active listings grew 52% year-over-year, which could put modest pressure on occupancy if supply outpaces demand — investors should monitor whether new inventory absorbs quickly during peak season. ADR may hold steady or edge up 1–3% given the market's premium over the state average, but occupancy rates could settle in the 22–26% range absent a significant demand catalyst. Targeting 3-bedroom properties and investing in outdoor amenities should help operators outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Mountain Home, AR

What is the average Airbnb occupancy rate in Mountain Home?

The average occupancy rate for Airbnb listings in Mountain Home is currently 23%, which falls slightly below the Arkansas state average of 26%. Occupancy varies significantly by property size — 3-bedroom units lead at 34%, while 1-bedrooms sit at 16% and 4-bedrooms trail at just 6%. Seasonality plays a major role, with summer months driving the bulk of bookings.

How much do Airbnb hosts make in Mountain Home?

Airbnb hosts in Mountain Home earn an average of $2,152 per month and approximately $25,833 per year based on trailing 12-month historical performance. Revenue varies considerably by property size: 3-bedroom listings lead with about $32,859 annually, while 1-bedroom properties average closer to $17,299. Peak months like July can generate over $4,659, whereas January may bring in only around $604.

Is Mountain Home a good market for Airbnb investment?

Mountain Home scores 58 out of 100 on Rabbu's ROI Score, earning an 'Attractive Opportunity' designation. The market benefits from an average revenue-to-price ratio and ADR that exceeds the state average by about 17%. However, occupancy stability and supply/demand balance are rated below average, so investors should focus on well-located, well-equipped properties — especially 3-bedroom homes — and plan for significant seasonal revenue fluctuations.

What is the average daily rate (ADR) for Airbnb in Mountain Home?

The average daily rate in Mountain Home is $225, compared to the Arkansas state average of $192. ADR scales with property size, ranging from $131 for 1-bedroom listings up to $224 for 4-bedroom properties. This premium reflects the area's appeal as a lake and outdoor recreation destination.

Are short-term rentals legal in Mountain Home?

Short-term rentals generally operate in Mountain Home, AR, but operators may need permits, business licenses, or registration with local authorities. Regulations can vary and are subject to change, so prospective investors should check directly with the City of Mountain Home and Baxter County for the latest requirements before purchasing or listing a property.

When is peak season for Airbnb in Mountain Home?

Peak season in Mountain Home runs from June through August, with July standing out as the top revenue month at an average of $4,659. The shoulder months of March, May, September, and October also perform well, averaging between roughly $1,969 and $2,393. Winter months — especially January and February — are the slowest, with revenue dropping to $604–$714.

How many Airbnbs are there in Mountain Home?

As of April 2026, there are 59 active Airbnb listings in Mountain Home. The supply is relatively evenly distributed, with 17 three-bedroom, 16 two-bedroom, 13 one-bedroom, and 5 four-bedroom properties. Notably, year-over-year listing growth has been strong at 52%, indicating growing investor interest in the market.

How is Airbnb revenue calculated in Mountain Home?

The annual and monthly revenue figures for Mountain Home are derived from the trailing 12 months of historical booking performance across active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like July's $4,659 average) and slower periods (like January's $604). Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Mountain Home and surrounding areas
• Average daily rate, occupancy, and RevPAN trends by property size and month
• Historical revenue and yield metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment cost benchmarking
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the date shown and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before making investment decisions.